You and Your Listings Online - How to Beat the Big Dogs for Local Traffic

Beating the Big Dogs

Online –

You and Your Listings

on the Web

While ListHub, Zillow, and Trulia battle it out, what changes should you make in your strategy to best serve your brand, your listings and to dominate your local market?

In this hour, we’ll examine steps you can take to win more local traffic to get more listings, keep your sellers happy, generate more leads, and stand out in your local market.

Spring has

SPRUNG.

• Buyers and sellers are starting their search NOW.

• They shop and research for weeks before contacting an agent – but 7 out of 10 work with the first agent they contact.

(National Association of REALTORS 2014 Profile of Home Buyers and Sellers)

• How are you gaining top-of-mind awareness so that when they search online or pick up the phone, they call YOU?

Why am I online?

Generate buyer leads

Generate seller leads

Promote your brand

Keep your sellers happy?

Drive traffic to your site?

Recruit and retain agents?

There’s no shortage of web exposure for properties for sale

Are you drowning

in a sea of online data?

Challenge #1

• How can I get traffic to MY site?

How are your getting

traffic to your website?

• SEO (Search Engine Optimization) – Google

your keywords

• SEM (Search Engine Marketing) – Pay Google

to show up

• Links – In everything you send

• Advertise online (social media, banner ads)

• Advertise your website offline - locally.

Can you win a Google War?

Can you win a Google War?

• Zillow, Trulia & Realtor.com pour millions of

dollars into SEM and hire the top SEO experts.

Can you win a Google War?

Yes.

You are LOCAL.

Can you win a Google War?

Your goal is to drive the consumer to a

“branded search.”

• Searches for

– your company name,

– your own name.

Challenge #2

• Where do I place my web address, name and

company name to reach local home buyers and

sellers?

What if ?

You could reach every home buyer and seller in

your market this spring?

Your clients don’t

live on the web.

They live in the real world.

Think

LOCAL

• Look for opportunities to connect with them on the real streets of your real town.

– The lines between our real and digital worlds have blurred.

– Consumers use every available media and information source available – moving from offline to web and mobile – naturally, seamlessly.

Look for ways to . . .

• Reach your prospects in their real world

• Introduce them to your personal brand

• And invite them into your digital world.

Think LOCAL

Challenge #3

• How can I most effectively reach local

prospects?

Opportunities

• Look for offline opportunities

– Local print magazines

– Targeted direct mail

– Yard signs

– Brochures

– Anyplace your prospects eat, work, live, shop & play

Print Book, Ditched Five Years Ago, Helps Drive Web SalesBy SUZANNE KAPNER, WALL STREET JOURNAL Jan. 19, 2015

A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney Co. is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they saw in print.

The new, 120-page book will feature items from Penney’s home department and will be sent to select customers in March, the first time the struggling department-store chain has sent out a catalog since 2010.

The move highlights an oddity of the digital age. While shoppers are increasingly buying everything from shoes to sofas to cars over the Internet, they still like browsing through the decidedly low-tech artifacts of page and ink.

Google uses offline, too.

Locally Distributed

Magazines

• Active, Interruptive

• Thousands of copies distributed locally

• Hundreds of distribution locations

• Over 85% pickup

• Consumers keep them

• Multiple lead generation opportunities

• Phone calls

• Emails

• Web visits

• Text leads

• Great branding

• Get your name, your company name, your

web address – into the hands of your

prospect.

• SELLERS LOVE THEM.

Your ad

How many ways can

home buyers connect

with you?

Your own magazine

• Completely branded to you

• Targeted street distribution in just

the areas on which you focus.

• Great lead generator

• Great listing tool

• Brokers –

• Great Recruiting and Retention Tool

Added Benefit - Your brand stands out.

Locally

The 5 Most Important Traits Home Buyers and

Sellers Want in a Real Estate Agent.

1. The agent is honest and trustworthy.

2. The agent has a good reputation.

3. I feel that I know the agent.

4. The agent knows the neighborhood.

5. The agent has a caring personality.

Your own magazine

• Completely branded to you

• Targeted street distribution in just

the areas on which you focus.

• Great lead generator

• Great listing tool

• Brokers –

• Great Recruiting and Retention Tool

BUILD

YOUR BRAND

LOCALLY.

Other offline tools

• Direct Mail – very targeted.

– TREBStore.com

• Brochures

• Display

Direct Mail• Direct mail offers you an opportunity to STAND

OUT.

• And, target, target, target.

• Send targeted mailings regularly.

Challenge #4

• Is Mobile important?

What’s Your Mobile Strategy?

Is this your #1 Lead Generator?

Advertising in local real estate magazine

Exposure on top-rated real estate website

Mobile Business Card

Vanity Text Code

Mobile Lead Gen

Text-for-info

QR Codes

Mobile Website w/ IDX and App

Desktop Website / w IDX

Tablet Website w/IDX and App

Custom Single Property Websites

One-click Printable PDF Property Flyer

Exportable contact and lead database

Tracking and Reporting

All branded to YOU!

Work with a trusted partner

Call your local

Real Estate Book Representative

for More Information.

Go to Store.RealEstateBook.com to find your local rep.

Learn more at

MediaKit.RealEstateBook.com

Call your local

Real Estate Book Representative

for More Information.

Email:

[email protected]