YOTG - Rebecca Köhler - Telefónica - Leading digital Telco

Building the leading digital Telco

Telefónica Germany 5

Telefónica in Germany

We provide you with access to the digital world.

… and fulfil diverse customer wishes with our brands and partners

Telefónica Germany 10

Core brands

Sub-brands and partner brands

Wholesale

We have a strong position in Germany

Thanks to the merger with the E-Plus Group, we arethe biggest mobile service provider in Germany.

Telefónica Germany 8

47.7million customers connected1 42.1

million mobile phone connections1

7.79billion euroscombined revenues in 20141

1 As of: 31.12.2014. Combined total for Telefónica Germany and E-Plus Group

Telefónica Germany 2

new worldour

Telefónica Germany 3

The worldis changing_

Believers in St Peter’s Square, Vatican City, 2005

Telefónica Germany 4

Smartphones in Germany2005: 900,0002013: 22,374,000

Believers in St Peter’s Square, Vatican City, 2013

Source: © Statista 2014

SMARTPHONESAS THE DRIVER FOR DIGITALISATION_

Native Digital players challenge operator’s business model

Telefónica Germany 9

Telefónica Germany 9

Telefónica Germany 15

Digitalisation@Telefonica

Telefónica Germany 7

The merger is a unique chance to create a new company – The leading digital TelcoIn Germany:“The merger of Telefónica Germany and the E-Plus Group offers us a once-in-a-lifetime opportunity to consistently gear our business towards digitalisation and to create unique added value for the company and its customers as a pacesetter among the competition.”

Thorsten Dirks, CEO Telefónica Deutschland Holding AG

Global view: “A digital telco combines its telco assets with additional digital assets

to help people to access and enjoy the best that technology can offer”.

Digitalisation in 3 areas

- New workplace concept & office infrastructure- Uncomplicated, quick and direct communication

culture- Lean start-up initative- Self-service business analytics

Deepdive: “Internal Ways of Working”

22

Some past examples:

thank you