Yokohama Advantage Associate Dealer Program

YOKOHAMA ADVANTAGEASSOCIATE DEALER PROGRAM

ADVANTAGE PROGRAM

ADVANTAGE gives you the tools you need to build your Yokohama brand sales and rewards you for doing so.

Yokohama’s Associate Dealer Program

AVID H4s/V4s PROMOTIONADVANTAGE ASSOCIATE DEALER PROGRAM

TIER 1 2 3 4

* Bonus percentage is based on associate dealer purchase price from the distributor.** Bonus Percentage based on associate dealer purchase price from the distributor.

Quarterly Bonus

Reward**

3% of Yokohama consumer purchases

through your Advantage

Distributor**

4% of Yokohama consumer purchases

through your Advantage

Distributor**

5% of Yokohama consumer

purchases through your Advantage

Distributor**

125-249 250-437 438-624Quarterly Bonus

Reward Requirements

(units)*

QUARTERLY REWARDS

625+

6% of Yokohama consumer

purchases through your Advantage

Distributor**

NEW

AVID H4s/V4s PROMOTIONADVANTAGE ASSOCIATE DEALER PROGRAM

You’ll earn up to 6% of your Yokohama purchases, based

on quarterly objectives.

Yokohama’s showroom display allows you to showcase up to 4 tires

with product-specific graphics.

Offer your customers 90-days-no-interest and free roadside assistance, and watch

your average tickets sales increase.

Build your brand sales in a way that works best for you; direct mail, newspaper, radio,

or TV or another medium that fits your promotional strategy

Whether it’s a theme park, a professional sports experience,

a fabulous cruise or a relaxing getaway, earn travel vouchers for a

getaway of your choice.

We offer indoor and outdoor signs and cover normal

installation costs.

Quarterly Cash Rewards Consumer Credit Card Program Travel Rewards

Outdoor SignageCo-Op Advertising Program Showroom DisplayPartners ProgramYou get access to special pricing

and offers from participating first-rate suppliers.

INTERMEDIATE REWARDS

INTERMEDIATE REWARDS

Showroom Display

Outdoor Signage

ADVANTAGE Consumer Credit Card Program

Co-Op Advertising

Reward becomes available the first time a minimum of 125 units are purchased in a quarter*.

Reward becomes available the first time a minimum of 125 units are purchased in a quarter*.

Reward becomes available the first time a minimum of 1,000 units are purchased in a calendar year*.

A co-op accrual fund becomes available the first time a minimum of 1,750 units (Tier 3) are purchased in a calendar year*. Tier 3 and 4 dealers will

accrue 2% & 3%, respectively, of their eligible quarterly purchases.

*Notification of qualification will be forwarded by mail

Partners Program Reward becomes available the first time a minimum of 125 units are purchased in a quarter*.

NEW

Annual Level Rewards

Requirements (units)

Travel Bonus

500-999 1,000-1,749 1,750-2,499

$750 Travel Voucher

$1,000 Travel Voucher

$1,300 Travel Voucher

ANNUAL REWARDS

TIER 1 2 3 4

ANNUAL REWARDS

2,500+

$1,500 Travel Voucher

NEW

ANNUAL REWARDS

Receiving Your Reward

• Reward is issued by mail in the form of vouchers • Reward is valid for two (2) years from issue date• Rewards can be combined if valid usage dates overlap

Redeeming Your Reward

• Yokohama has selected a full-service agency to assist with your arrangements • Contact the agency via the instructions on the back of your reward certificate• Choose your destination and enjoy!

Travel Bonus

INTERMEDIATE REWARDS

Qualifications

• Minimum unit requirement: 1,750 units (Tier 3)

•You will receive notification by mail of your qualification

•Accrual fund is established whereby you earn 3% of purchases at Tier 3 and 3% of qualifying purchases at Tier 4

•Valid term: 1 year from quarter in which funds are earned (revolving calendar)

Co-op Advertising Program

NEW

NEW

INTERMEDIATE REWARDS

Co-op Advertising Program (con’t)

Print, T.V., Radio

Full Participation

100% reimbursement IF:

•The Yokohama logo and tire images are correctly featured

•Competitive products are not featured

Pro-Rated Participation

100% reimbursement on portion of ad representing Yokohama when:

•Competitive products are featured

•The Yokohama logo and tire images are correctly featured

Reimbursement

INTERMEDIATE REWARDS

Apparel & Novelty Items

100% reimbursement up to an annual maximum of $1,000 when:

•Items that are not ordered through the current Yokohama apparel catalog receive prior approval* from Yokohama

•Items are ordered through the current Yokohama apparel catalog

•Changes to Yokohama materials or Associate Dealer’s creation of materials requires approval

Prior Approval

•Materials created by Yokohama and used without modification do not require prior approval

•To obtain approval, send required materials** to Yokohama Tire Corporation Marketing Department

** see Co-op rules for details

NEW

Co-op Advertising Program (con’t)

INTERMEDIATE REWARDS

Co-op Advertising Program (con’t)

Claim Processing

Submit your claim form to CoAMS within 60 days of ending activity date

175 W. Jackson Suite 1750C/O CoAMS

Yokohama ADVANTAGE Program

Chicago, IL 60604

•Reimbursement will be issued by check from Yokohama upon approval of your submitted claim

AVID H4s/V4s PROMOTIONYOKOHAMA CREDIT CARD PROGRAM

Yokohama ADVANTAGE Credit Card Program

Instant credit promotion to choose from when closing a sale with your customers

90-day, 6-month,12-month “no interest with payments”

Standard 25-day grace program.

AVID H4s/V4s PROMOTIONYOKOHAMA CREDIT CARD PROGRAM

DEALER BENEFITS

Lower Transaction Costs

Raise Average Tickets Sales

One Terminal Solution

Custom Card with Dealer Imprint

Increase Customer Loyalty

AVID H4s/V4s PROMOTIONYOKOHAMA CREDIT CARD PROGRAM

BENEFITS FOR YOUR CUSTOMERS

Low monthly payments

No annual fee

Immediate approval

No down payment

Free Roadside assistance

No interest extended financing

Nationwide acceptance at Car Care One’s network of 10,000 points of sale

AVID H4s/V4s PROMOTIONYOKOHAMA CREDIT CARD PROGRAM

HOW TO SIGN UP?

Meet the minimum Tier 1 requirement.

Notification and reward redemption information

will be provided to you via mail.

ADVANTAGE - DISTRIBUTORS

Our goal with ADVANTAGE is to arm you with a support package that makes the decision to partner with Yokohama an easy one for your

customers and a profitable one for you.