Yogurt Consumption Trends - SASDT · Daily yogurt consumption is most common in the mature markets of France and Turkey % of respondents eating yogurt every day . Taste Health Yogurt

Yogurt Consumption TrendsApril 15, 2015

Presented by: José Roseboom

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Global consumption is on the rise

Yogurt3 represented in global €65.2bn spending in 2014

Global: market value by category, 2014 Global: fastest growing categories by value,

CAGR 2012–17

Yogurt drinks +4.3%

Standard yogurt +3.8%

Lactose-free dairy1 +6.4%

Lactose-free yogurt2 +12%

1 Euromonitor - Lactose-free dairy growth information is only available on aggregated level (not per product type). 2 DSM estimation3 Standard yogurt, yogurt drinks

China 8.5 Netherlands 2.7

US 6.6 Italy 2.3

Japan 3.7 UK 2.2

Germany 3.1 Brazil 1.6

France 3.1 Spain 1.4

Top 10 markets: by value ($bn), 2012 Top 10 markets: by per capita

expenditure ($), 2012

Netherlands 158.9 Sweden 64.9

Switzerland 107.1 Portugal 60.4

Norway 92.7 Australia 56.5

Finland 76.7 Austria 53.4

Ireland 73.9 Denmark 51.1

36%

64%

Drinking yogurt

Standard yogurt

South Africa: $ 470 mln in 2014

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29%

61%

9%

More yogurt

Same amount of yogurt

Less yogurt50%

39%

10%

60%

32%

7%

48%42%

9%

67%

26%

6%

61%26%

12%

Average annual

growth

15.6%

Average annual

growth

4.6%

Average annual

growth

14.8%

Average annual

growth

5.8%

Average annual

growth

‒1.0%

Average annual

growth

9.1%

Growing desire for yogurt topped byChina and emerging markets

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Daily yogurt consumption is most common in the mature markets of France and Turkey

% of respondents eating yogurt every day

Taste

Health

Yogurt on top of trends

Convenience

67% eat more

yogurt because of

health reasons

47% eat more

yogurt as there is

more variety

62% eat it as a

‘on the go’ snack

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Yogurt enjoyed every moment of the day

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Meet…..

Jennifer Sunny Françoise

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Yogurt a ‘convenient stop gap’ snack

Snack

(55%)

Snack

(71%)

Dessert

(87%)

(71%) (73%) (73%)

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Versatility of yogurt – part 2

Beverage

(48%)

Snack

(37%)

Breakfast

(59%)

Ideas:

• Greek-style yogurt with oats for breakfast

• New packaging for yogurt packaging such as tubes and

pouches

• Chocolate yogurt as an healthy indulgent dessert

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Yogurt is most frequently eaten alone

On its

Own (66%)

Sweet

Snack (21%)

Cereal(33%)

Fruit (30%)

Ideas:

• New combinations of dairy and grains in a single serving

• Yogurt with fruit at the bottom or top

• A kids treat with sweets on the side

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Type of yogurt divides countries and gender

49% 68%

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Geographical trends in yogurt choice

36% 31%54%

In comparison with 3 years ago what kind of yogurt are you eating more of?

Some worldwide innovations

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High protein Greek yogurt, triple zero - US

• Zero added sugar, zero artificial

sweeteners, zero fat & 15

grams of proteins

• With Stevia & lactase

• Targeted to men

• 6 flavors: strawberry, vanilla,

peach, mixed berry, coconut,

banana

• Growth Greek yogurt in US:

from 0 to 50% in last 6 years

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Probiotic yogurt – low-lactose

• Plain probiotic drinking yogurt

contains B-H48+ active microflora

& low-lactose & no sucrose

• With probiotics & lactase

• Promotes ‘gut health’

• Targeted to everybody

• Growth lactose-free yogurt market

around 12%

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Sugar reduced yogurt - Optimel

• No sugar added, 100% natural

ingredients yogurt drink

• Targeted to women 30+ who want to

eat & live healthy

• Flavors: forest fruit, peach, citrus, red

fruit

• 50% increase on product launches in

sugar reduced & no added sugar dairy*

Source: Mintel GNPD; Sub-Category matches one or more of Flavoured Milk, Drinking

Yogurt & Liquid Cultured Milk, Spoonable Yogurt and Claims matches Low/No/Reduced

Sugar as the claim

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Espresso flavored yogurt drink – Czech Republic

• Refresher “Shot” - organic yogurt

drink with espresso flavor and added

BiFi culture

• Energy overdrive…and growing health

concerns

• Targeted to millennials & men

• Flavors: Espresso & Mango/Pineapple

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Sponge cake with yogurt filling - Romania

• Soft cake with yogurt filling

• Fat reduced, cocoa coating

• Looking for a indulgent, more healthy

snack

• Targeted to mothers & children

• Flavors: chocolate & strawberry

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How can we help with your future yogurt successes?

• Check the DSM website for

more inspiration (News &

Insights)

• Contact IMCD for an in-depth

discussion

• Our solutions of enzymes,

cultures & vitamins are on top

of trends