Business Plan (Yo! App) Location-oriented platform in advertising technology for Local Businesses Presenter : Prasanna Jha Date : 04-09-2014 Yo! App Contact : [email protected] , +919730246928 www.yo-app.com Office Location : Pune
Yo_bplan
May 26, 2015
Yo! app is location-aware platform on smartphone to explore the power of proximity by connecting with anyone/market at one’s current location.
B2C : What it provides ?
1. It provides a medium to interact with folks nearby, breaking the shackles of network, the knowns. Yo! makes the unknown known. Yo! enables communication among those who are in your proximity by sharing your location.
2. It provides local classifieds to let you buy-sell products locally. If you have to sell your bike, a tennis racket, post it on Yo!. somebody within 2KM/5KM will possibly be your best bet to sell one quickly.
3. It provides fresh message about offers/campaign/ads straight from local merchants.Certainly you would not like to miss relevant, silent and personalised ads. Here Yo! will use your location intelligently and will pass relevant ads to you. For example, would you not like to have avail the offer running in your surrounding.
4. It provides what is buzzing around you i.e. news/views/events.
B2B : What it provides ?
Yo! provides a medium for all businesses to understand your local demographics, define your client base, choose your time, spread your message, do business and be profitable. No need for multi-million dollar market research , it is geo-specific.
At present SMBs (Offline local market) don't have any medium to connect with their customers. They don't have any medium to retain its customers. Yo! will take care of their problem.
Local business may need to advertise its product/service in effective manner.
Solution: The platform will
1. Define its market radius to push relevant product ads/offers/campaigns.
2. Reduce : Noise and Advertising time and $$$
3. Get : Better ROI for Advertisement
4. Make : Sales Happen
B2C : What it provides ?
1. It provides a medium to interact with folks nearby, breaking the shackles of network, the knowns. Yo! makes the unknown known. Yo! enables communication among those who are in your proximity by sharing your location.
2. It provides local classifieds to let you buy-sell products locally. If you have to sell your bike, a tennis racket, post it on Yo!. somebody within 2KM/5KM will possibly be your best bet to sell one quickly.
3. It provides fresh message about offers/campaign/ads straight from local merchants.Certainly you would not like to miss relevant, silent and personalised ads. Here Yo! will use your location intelligently and will pass relevant ads to you. For example, would you not like to have avail the offer running in your surrounding.
4. It provides what is buzzing around you i.e. news/views/events.
B2B : What it provides ?
Yo! provides a medium for all businesses to understand your local demographics, define your client base, choose your time, spread your message, do business and be profitable. No need for multi-million dollar market research , it is geo-specific.
At present SMBs (Offline local market) don't have any medium to connect with their customers. They don't have any medium to retain its customers. Yo! will take care of their problem.
Local business may need to advertise its product/service in effective manner.
Solution: The platform will
1. Define its market radius to push relevant product ads/offers/campaigns.
2. Reduce : Noise and Advertising time and $$$
3. Get : Better ROI for Advertisement
4. Make : Sales Happen
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Transcript
Business Plan(Yo! App)
Location-oriented platform in advertising technology for Local Businesses
Presenter : Prasanna Jha
Date : 04-09-2014
Yo! App
Contact : [email protected], +919730246928www.yo-app.com
Office Location : Pune
Why do we do what we do?
Our clear vision is to build a location-aware
platform on smartphone to connects with
people/businesses around you and provides
seamless interaction between you and
them.
Yo! is local connectivity Mobile App.
Revenue ModelAt present, SMBs don't have any effective medium to
connect with as well as retain their customers.Moreover, Local business may need to advertise its products or
services in effective manner. This platform will provide that channel where SMBs can
1. Define their market radius to push their offers/ campaigns/ads.
2. Reduce noise, advertising time and $$$.
3. Get : Better ROI for Advertisement
Target Market & Customer Base
All Industry sectors which need advertising channel to reach their customer.
eMarketer estimates that mobile ad spending will increase from $8.4 billion in 2012 to almost $37 billion
in 2016 on smartphones and tablets.
Global Location-Based Advertising Market to Reach $6.2 Billion in 2015, Pyramid Finds.
Product?
First version launched in
March, 2013.
Till date 25+ versions has
been released.
Product launched in Jan, 2014 in IIT KGP Spring Fest.
Having almost 500+ users.
go-to market strategy
First we will try to connect Local SMBs (Local businesses) with their customer in Pune.We will work synergically with SMBs to acquire customers for them
who are ultimately Users for Yo!.
Timeframe : 100 days
Then replicate it to major cities.
QuickerFeet http://www.quickerfeet.com/
2. Wooplr
Australia-based company. Available on iPhone only
Proof of Concept
Team Profile 1. Prasanna Jha : CEO and Co-founder, 2001 B.Tech from IIT Kharagpur. 12 years of relevant experience.
2. Manish Jha : CTO and Co-founder, 2002 B.Tech from IIT Kharagpur. 11 years of relevant experience.
3. Mansi Kulkarni : Test engineer.
4. Amrita Deshpande : Experienced Developer.
Capital Expenditure : Rs. 15,00,000 (Annual)
Total Investment Required : Rs. 1,74,00,000 (1.74Cr)
Investment Required
length of time the funds raised to last : 24 months (2 years)
Operational Expenditure:
Components Expenditure (per month)
Office Rent Rs. 80,000
Salary Rs. 3,00,000
Advertising/Marketing Rs. 1,50,000
Maintenance Cost Rs. 50,000
Misc Rs. 20,000
Total Rs. 6,00,000
Mode of funding till date: Bootstrap financing.
Pricing : Rs. 20,000 per month per retailer (SMBs)
Profit : 4.22 Cr - 1.74 Cr = 2.48 Cr
Financial Snapshot (in Rs)
2014 (pro rata)(Sept , 2014- Dec, 2014)
2015 2016(Jan , 2016- Sept,
2016)
Customers 2 20 200
Revenue Rs. 1,60,000 Rs. 48,00,000 Rs. 4,80,00,000
Expenditure Rs. 29,00,000 Rs. 87,00,000 Rs. 58,00,000
Profit(Loss) (Rs. 27,40,000) (Rs. 39,00,000) Rs. 4,22,00,000
Thank You