YOAST SEO PLUGIN David Mackey Modshopr What you need to know to get results
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YOAST SEO PLUGIN
David MackeyModshopr
What you need to know to get results
David Mackey@dbmackey
AGENDAWho Are you?
Who Am I?
Problem - More traffic to your website!
Solution - Yoast SEO Plugin (features & demo)
Questions
David Mackey@dbmackey
WHO ARE YOU?
David Mackey@dbmackey
WHO AM I?Geek
• B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo
• 23 years in Telecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service
Digital Marketing Consultant• Solution Architect who connects businesses with customers• 175 Twitter Followers - @dbmackey
Frustrated Shopper• Modshopper Website• 300 Twitter Followers - @modshopper
David Mackey@dbmackey
PUPPY PICTURE
David Mackey@dbmackey
What is SEO?Why is it important?
A TEST!
Tamara’s Presentation: Content, Keywords, Navigation/Structure& Link Building
Technical Terminology:On Page - Content, Keywords & StructureOff Page - Link Building
David Mackey@dbmackey
DIGITAL MARKETING
Customer
Search
Products & Services[Unique ValueProposition]
SEO
ContentMarketing
ConversionsWEBSITE
Data Analytics
Social Media
Demand Generation [Paid Advertising]
David Mackey@dbmackey
YOAST SEO PLUGIN
Customer
Search Engine
UVP
Yoast SEO
David Mackey@dbmackey
1 Million+ Installs
How To Install
WHY YOAST SEO PLUGIN?
David Mackey@dbmackey
Content
Keywords
Structure
YOAST FEATURES
David Mackey@dbmackey
CONTENT
• Content Analysis aka Readability
• Canonical (avoid duplicate content)
• RSS Enhancements
David Mackey@dbmackey
KEYWORDS
• Post Titles & Meta Descriptions
• Permalink Cleanup
David Mackey@dbmackey
STRUCTURE
• Robots Meta Configuration• XML Sitemaps• Edit your robots.txt & .htaccess• Breadcrumbs• Primary Category• Cleanup Head Section
David Mackey@dbmackey
What are the three on-page SEO categories?
Name as many Yoast SEO Features as you can
ANOTHER TEST!
David Mackey@dbmackey
DEMO
SLIDES
http://www.slideshare.net/davidmackey351/presentations
David Mackey@dbmackey
BACKUP REFERENCES
Yoast SEO Blog
Search Engine Land
MOZ Blog
David Mackey@dbmackey
QUESTIONS
David [email protected]
@dbmackey - Digital Marketing@modshopper - Shopping UX
http://modshopper.com
David Mackey@dbmackey
THANK YOU!
David Mackey@dbmackey
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