Yl16 cyber 23

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1.SUMMARY

Wewantpeopletorealizetheirwrongpercep;onofdevelopmentcoopera;on.Makethemengagedandfindoutthathelpingdevelopingcountriesisworththeeffort.

Facebookisthecoremediumdemonstra:ngtheabsurdityofthemythsbysarcas:cquotesandittriggerstheneedtolearnmore.

TwiBerisusedasthemaininforma:onplaDormforprovidingrelevantinforma;onanditalsoteasestoseetheevidences.

FinallythePeriscopeistherealandemo;onalproofofwhatisreallyhappening.Audiencecanseetheaidinreal-:me,feelthejoyofhelpingandrealizethatdevelopmentcoopera:onmakessense.

SUMMARYPICTURE INTEGRATEDSOCIALMEDIACAMPAIGNSUMMARY

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2.WRITTENSUBMISSIONOFTHECAMPAIGN

Thecampaignbreaksdownthemythsbytwocorepillars:

1.Showingtheabsurdityofthemythsbyuseofwellselectedemo:onalphotosaccompaniedbycontradictorysarcas;cquotes(e.g.„WhyshouldIneedwater/toreadatnight/togivefoodtomyfamily...?“

2.Provetheresultofdevel.coop.byTwee:ngandstreamingthroughPeriscope.Wewantpeopletobeinformedandtofeelthejoyofhelpinginreal-:me.Givingauthen:candemo:onalproof,thatdevelopmentcoopera:onisimprovingpeople’slives,makethemeducatedandhappy.

Sharingtheexperience,showingtheemo:onsandprovidingthetes:mony,thatmoneyinvestedindevel.coopera:onarespentintherightway.

WHATISYOURSOLUTION?

Facebook:Isn‘titabsurd?Contradictorypostsmakepeoplerealizehowfoolishwastheirdistortedpercep:onoftheproblem.Thiswills:mulatetheirneedtoshareit.

TwiPer:Tellmewhat‘sgoingonMediumfullofimportantinforma:onaboutourprojects,linkstowebsite,andPeriscopelivestreams.

FBpostsandTweetsshouldbesponsoredandpreciselytargetedtoouraudience.

Periscope:TakemethereReal-:mevideostreamsletviewersfromthewholeworldtakepartinthemostimportantmomentsofourac:vi:es.

Theycanexpresstheirfeelingbyaddinghearts,askques:onsandinteractthroughlivecomments.Becomeengaged.

HOWDOESITWORK?

Stereotypicalinforma:onfrommainstreammediaaredeepeningthecurrentmythsaboutforeigndevelopmentcoopera:onandpeopledonotfeeltheneedtohelp.

Targetaudienceisheld„inbubble“withthesemythsandhavenoopportunitytochecktherealityandfindoutthetruth.

WehavediscoveredthatmythsspreadinCzechpopula:onarekindofabsurd.

ThesocialresponsibilityinCzechRep.isalreadyestablished.Ourtargetaudienceisawareabouttheproblemsindevelopingcountriesandisreadytohelp.

Wejustneedtogiveaprooftopeopleandac:vatethem.

CREATIVEINSIGHT

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3.THEUSEOF3SOCIALMEDIAPLATFORMS

FACEBOOKIsn‘titabsurd?

PERISCOPETakemethere

TWITTERTellmewhat‘sgoingon

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4.THEUSEOF3SOCIALMEDIAPLATFORMS

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5.THEUSEOF3SOCIALMEDIAPLATFORMS

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6.THEUSEOF3SOCIALMEDIAPLATFORMS

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