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1. SUMMARY

Picture/scheme describing the campaign

(the same as slide 6)

Did you know that marketing & media people have twisted minds? Yes you do! Because you are one of them!

This mindset makes them see the world in different perspective. They see digital even where it is not. We use this deformation in our campaign. And for purpose of this presentation, we call them simply professionals.

To show them benefits of new partnership between Isifa and Shutterstock, we picked possible Shutterstock issues caused by not using tool the right way, put them to the real world & offered options to solve it.

Later, interactivity is based on sharing their stories with us and our creative ways to picture them.

Main channels will be Facebook, Linkedin and Youtube. Our solution and enlightened communication brings professionals to our profiles to find out more!

We build awareness of new partnership and image of caring and top equipped solution!

SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY (Max 150 words)

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2. WRITTEN SUBMISSION OF THE CAMPAIGN

Using social networks where professional are active the most (for different purposes) - Facebook, LinkedIn and Youtube.

Showing them everyday situations in different perspective of Shutterstock user to make them realize the benefits of new partnership.

Content is relevantly shown through media mix based on targeting options by their job titles, interests and behavior. Real life problem and Isifa & Shutterstock solution is always put together. Various content is displayed to agency creatives, marketing managers or film producers.

On the Facebook and Linkedin profile we will share more about the benefits of the new partnership. It makes those channels useful as helpline and option to create another content.

WHAT IS YOUR SOLUTION?(Max 150 words)

At first, promoted content is targeted to them on Facebook, Linkedin and Youtube, based on their job titles, interests and behavior.

In second phase, we want them to share their variaty of situations with us via our Facebook page and we will show the solution by creating posts for all users.

Also Linkedin app is used there to gather profile informations and generate personalized messages.

Targeted Youtube video raises awareness.

By being relevant to them, we present a new partnership and ensure that Isifa & Shutterstock has the image of caring and well equipped solution, with worldwide background and local attitude.

HOW DOES IT WORK?(Max 150 words)

Target audience perceives itself as specific group of people. Let face it, they (and by that we also mean us) are little bit special. Talented, hard working, yet playful. Regular problems and situation are not regular in their eyes, they see them through workfilter.

What they look for is a brand that goes by the same rules. They resist classical advertising, but are very curious in this area. Loving to share their point of view. Our goals was therefore to come up with solution that makes them feel - “Yay, Isifa & Shutterstock see the world in the same perspective as I do and are finally able to offer me fitting help.”

Isifa and Shutterstock, world tailored for you!

CREATIVE INSIGHT(Max 150 words)

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3. THE USE OF 3 SOCIAL MEDIA PLATFORMS

SOCIAL PLATFORM 2

LINKEDIN(PICTURE)

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SOCIAL PLATFORM 1

FACEBOOK (PICTURE)

SOCIAL PLATFORM 3

YOUTUBE(PICTURE)

● continuos content● advertising● helpline

● continuos content● advertising● app

● video advertising

4. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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5. THE USE OF 3 SOCIAL MEDIA PLATFORMS

Input

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Output

6. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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7. SUMMARY PICTUREAn image summarizing the campaign.

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