YITSHAK BARASHI B anner B oom P atent בס " ד. C HANGING THE ONLINE ADVERTISING CONCEPT ! The Patent technology suitable for some advertising methods:

YITSHAK BARASHI

Banner Boom Patent

בס"ד

CHANGING THE ONLINE ADVERTISING CONCEPT!

The Patent technology suitable for some advertising methods:

Ad Network advertising Adsense style

Self-website system or application

Affiliate Marketing

CHANGING THE ONLINE ADVERTISING CONCEPT!

Any website can offer advertising to any publisher!

Any publisher can control his advertisement on any website!

Any website can Push advertisersto online companies such as Google Adsense and receive a commission

Any website can offer advertising to any publisher.

Website owner can get the best price by opening the placement for bidding, free market competition

Website owners can determine their marketing model (CPC,CPM etc)

Website owners can define a time period for advertising

Website owners get paid immediately for advertisement placement

Website owners can determine the advertising rules independently

Website owners can still use the old way of advertising via our services

CHANGE OF WEBSITE OWNER ADVERTISING CONCEPT!

Any publisher can control his advertisement on any website.

Publishers get easy access for advertising on any website in home pages and inner pages of the website

Publisher can set each advertising placement per keyword or per topic on any website

Publishers can easily determine their marketing modal (CPC,CPM etc)

Publishers can define a time period and start date for their campaign even weeks before it starts

Publisher can receive immediate online report for each advertising placement

Publishers can still use the old way of advertising via our services

CHANGE OF PUBLISHER ADVERTISING CONCEPT!

ONLINE ADVERTISING (NORMAL SITE MODE)

Advertisers Click here!

Advertiser Click Here!

Advertising Mode

ONLINE ADVERTISING - ADVERTISER MODE Clicking on the ad will begin the selected ad purchase process

Please Note:

This banner is available from 04/19/23

STEP 1

Google AdSence Buy Campaign

All these settings are subject to the definitions frame which been defined earlier by the website owner

Each website owner that use this method can choose a specific appropriate settings for his business model

Settings level can be for the entire website or for a specific ad

Can be many types of ad settings, such as:

ad object type: Banner,Html Banner, Animated Gif ,Image ,Flash ,Video ,Text Banner, Text Link , Blog, Article

Pricing method and model: Fixed Cost , Cpm, Cpv , Cpa

Advertiser Profile and Censorship on the ads

Delay time till ad approval

Etc

SELECTED AD PURCHASE PROCESS

Next

STEP 2

The advertiser sets the banner / ad settings values

ADVERTISER UPLOADS HIS BANNER/TEXT AD ETC.

Next

Text Ad

STEP 3

AD SIMULATION MODE

Next

OPTIONAL STEP 3

After ad uploading the advertiser can see how this ad is looked on the website page, without Purchasing it yet.

*** Only for his eyes ***

WindowsMacAndar Accessories …

Operation system

ADVERTISER SETS THE AUDIENCE OPTIONS(BASED ON SEGMENTATION ENGINE PARAMETERS OURS OR CLIENT)

Next

Geo Location Language

Browser Type FirefoxInternet ExplorerChrome

Keyword Detection

BrandedCarCar Accessories …

New VisitorSecond VisitCar Accessories …

Visitor Type

STEP 4

ADVERTISER OWNER SET THE BANNER / AD SETTING

Next

ChargeModal

CPCCPMCPA…

From Date Time To Date Time21/07/2013 11:35 21/08/2013 11:35

STEP 4

PUBLISHER INSERTS HIS PAYMENT INFORMATION

STEP 5 - final

THE BANNER IS PUBLISHED !

THE SAME GOES FOR SOCIAL NETWORKS SUCH AS FACEBOOK ADVERTAISING

Banner size 300x250

Click here to set your Banner

Banner size 300x250

Click here to set your Banner

Banner size 300x250

Click here to set your Banner

Banner size 400x90Click here to set your

Banner

The patent allows friends facebook to put a personal publishing system to manage their own pages, and get some of the profits, directing some Facebook advertising revenue by promoting the goals of the group.

When the user selects "Advertise on Facebook" now every page of it will be in advertiser mode, so he could choose his own preferences.

This can be a popular blogger or group which has a lot of friends and hits with a certain purpose.

Such as a group to save the seals or a group of football fans of Barcelona which has 4.6 million members.

Facebook friends

become affiliate marketing

Facebook friends

become affiliate marketing750 million active users (July 2011)

Facebook raked in $1.86 billion in ad revenue in 201060 percent ($1.12 billion) of Facebook's earnings came from smaller companies. These are companies that are likely to produce ads themselves as opposed to using an ad agency Facebook earned $740 million from big-name companies such as Coca-Cola, Proctor & Gamble Google is actually the fifth-ranked advertiser on Facebook

Facebook currently makes up five percent (5%) of ad spending on the WebFacebook generally has a lower clickthrough rate (CTR) for advertisements than most major websitessuccessful advertising campaigns can have clickthrough rates as low CTR as 0.05% to 0.04%, Competing social network MySpace's CTR, in comparison, is about 0.1%, 2.5 times better than Facebook's Explanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements,More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.Patent search shows that facebook has 26+- patents

Facebook friends

become affiliate marketing

Facebook friends

become affiliate marketing

Our Patent for Facebook or other social networks from the above summary we see that each facebook active user produce only 2.48 $ in a year, a low income per a user that

show "the sky is the limit" there is a lot of space to Increase the revenue

around 60% of Facebook’s 2010 ad revenue came from SMBs who use the self-serve ad platform it seems as Facebook advertising model and technologies are lacking

I'll will detail explain later on in this process how the patent can significantly increase FaceBook revenues

Google AdSence

Kontera

Clicksor

 Infolinks

 BuySellAds

Chitika

 Media.net

And thousands of such companies

with a billions of dollars revenues

כאשר הגולש בחר באנר שמקורו בפרסום רשתי, יפתח לו דיאלוג שמסביר לו שמודעה זאת מגיעה מרשת פרסום.

:הוא יקבל נתונים על הקמפיין על פיו הוצג הפרסום הנוכחירשימת אתרים בה היא מופיעה מודעה זאת מילים חמות ונושאים שמגדירים את רשימת האתרים

הזאתנתוני ביצוע של המודעהעלויות

THE SAME GOES FOR NETWORKS ADVERTAISING COMPANIES SUCH AS:

יש כאן ניגוד אינטרסים עם בעל האתר ובעל הקמפיין !

מה מרוויח בעל האתר דרכו נפתח דיאלוג זה ?

מה מרוויח מי שטרח וחיבר את הקמפיין של המודעה הנוכחית ?

"Affiliate marketingהפתרון תגמול בשיטת "

THE SAME GOES FOR NETWORKS ADVERTAISING COMPANIES SUCH AS:

ברור שרשת הפרסום מרוויחה כאן המון, למעשה כל מודעה ומודעה ממיליוני המודעות אותם

מנפיקה, הופכת להיות "שער כניסה" לאתר שלה לקידום המכירות ולהצטרפות מפרסמים חדשים.

NETWORKS BENEFITSיתרונות ל

חברות רשתכל בעל אתר נהייה שותף

תגמול אתר מפנה

THE SAME GOES FOR MOBILE ADVERTISING

PORTALS AND APPLICATIONS

MOBILE BENEFITS

פרסום בטלפון בדומה לפרסום רשתי אך ברמת הטלפון כולו

כאשר בעל הטלפון החכם לוחץ על "עבור למצב פרסומי"

מעתה בעת לחיצה על מודעה קיימת ולא משנה באיזה אפליקציה יעבור למצב רכישת המודעה הספציפית הזאת או הקמפיין דרכה נעשתה.

ההסבר הטכנולוגי פשוט ותואם את הפטנט – לא נתעכב עליו עכשיו.

iOS or Android"מצב פרסומי" בטלפון חכם יכול להיות ברמת מערכת ההפעלה או ע"י אפליקציית פרסום שנותנת ממשק למפתחי אפליקציות להתחבר אליה.

OUR BUSINESS MODEL

Global Marketing approach Affiliate programs Resellers Partnerships Publishers

Billing mechanism Patent royalties (Yahoo, FaceBook …) Revenue share License Fee

PATENT STATE

The patent was also signed in:

USA at 30-10-2009

Australia at 30-10-2009 

For 20 years counting starts at 19/5/2007

International CompanyManagement mechanism and development

(Business / technology / marketing / legal)

Franchisees/ sub companiesin countries by domain extension

Patent royaltiesGoogleFaceBook

Management system for rent or sale

for competitorscharged by rev share or fix

INTERNATIONALWEBSITE

Business modelGlobal Level

THANK YOU!