Page 1 +/- 3.862.214.284.224 Page 2 2017 > $ 177 miljardPage 3 �� PROGRAMMATIC MEDIA BUYING 2.0 ADSERVING 2.0Page 4 Page 5 Page 6 Page 7 FUTURE DATA-DRIVENPage 8 CONSOLIDATIEPage 9 Page 10 MYTHS & TRUTHSPage 11 1. ‘Programmatic is goedkoop’