yige portfolio20163

Yige's PORTFOLIO

Yige's PORTFOLIO

BASIC EDUCATION BACKGROUND

Bachelor Degree of Graphic Design China Central Academy of Fine Art

Master Degree of Fashion Merchandising and Retail ManagmentLIM COLLEGE

Master Degree of Visual Merchandising LIM COLLEGE

Yige's PORTFOLIO

CONTENT

PART 1

I Visual Identification Design

II Logo Design

III Graduation Project Design

PART 2

I Product Development

II Product Presentation

III Store Design

IV Product Merchandising

Yige's PORTFOLIO

PART 1


Yige's PORTFOLIO

PART 1


009 /010 VIS Design

009 /010 VIS Design

009 /010 VIS Design

PART 1 Visual Identification

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011/012 VIS Design011/012 VIS Design

011/012 VIS Design

PART 1 Visual Identification

Yige's PORTFOLIO

PART 1

II Logo Design

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LOGO: A three-day trip to GuizhouI intend to get a series of brand logo through the Graphical processing of those taken picture.

Sour is the center culture of the Guizhou province, including sour food, poor life and so on.

005 /006 VIS Design

PART 1 Logo Design

The logo for Guizhou Province culture.

Yige's PORTFOLIO

PART 1 Logo Design

007/008 VIS Design007/008 VIS Design

Yige's PORTFOLIO

PART 1


Yige's PORTFOLIO

PART 1


PART 1 Graduation Project Design

Title: Series - Edge of the CityDisparities of migrant workers and normal local citizens on the cloth, food, residential, traffic, wealth, schedule, holiday, dream fields.Exhibition Form: Kraft Paper

The main theme of this exhibition is to contrast the living standard of Beijingers who are of middle and upper living standards and those migrant workers as well as laid-off workers in Small and medium-sized city. In this exhibition, I express the huge gap in living statues between these two kinds of people by comparing their clothing, food, accomodation, transport, holiday, and income. What is on the left denotes migrant worker and on the right, ordinary citizens.Through questionaier survey and statistical surway, I streamlined the graphic style, compared various kinds of medium, and composed typle. Finally, I finished this graduation project exhibition by using a combined form of poster and book.

Yige's PORTFOLIO


021/022 Edge of the City

Title: Series - Edge of the CityDisparity on the cloth/food/residential/traffic/wealth/schedule/holiday/recreation EdgeExhibition Form: PosterPrinter paper: Kraft PaperGraduation project exhibition

The main theme of this exhibition is to contrast the living standard of Beijingers who are of upper middle living standards and of those migrant workers as well as laid-off workers in Small and medium-sized city. In this exhibition, I express the huge gap in living states between these two kinds of people by comparing their clothing, food, accommodation, transport, holiday, and income.What is on the left denotes migrant worker and on the right, ordinary citizens.Through questionnaire survey and statistical survey, we streamlined the graphic style, compared various kinds of medium, and composed type. Finally, we finished this graduation project exhibition using a combined form of poster and book.`

Yige's PORTFOLIO

023 /024 Edge of the City

FOOD

CLOTH

INCOME

ENTERTAINMENT


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025 /026 Edge of the C

ity

Yige's PORTFOLIO

PART 1 Graduation Project Design027 /028 Edge of the City

Disparity of the Cloth Edge Disparity of the Food Edge


Disparity of the Cloth Edge Disparity of the Food Edge


Disparity of the Residential Edge Disparity of the Traffic Edge


Disparity of the Residential Edge Disparity of the Traffic Edge

Yige's PORTFOLIO




Yige's PORTFOLIO

PART 2

I Product Development

Yige's PORTFOLIO

School Project: Additional Swimwear line for Armarni Exchange

PART 2 Product Development

Yige's PORTFOLIO

PART 2

II Product Presentation

Yige's PORTFOLIO

PART 2 Product Presentation

School Project: Visual Standard Guide for William Sonoma

LARGE FLAGSHIP STORE WINDOW

1’0.5’0.7’ 1.5’

Right Right

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B - LEVEL STORE WINDOW


Center

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IN-STORE DISPLAY


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SMALL CASE DISPLAY


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IN-STORE SPECIAL EVENT DISPLAY


Yige's PORTFOLIO

PART 2

III Store Design and Merchandising

Yige's PORTFOLIO

PART 2 Store Design and Merchandising

Project 1

Product

STATIONARY

SMALL FURNITURE

SMALL DISPLAY GOODS

TEA SET

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Top View

Front View

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Front View

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Right View


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Project 2

Yige Chen

Product

Fixtures

SHOES - Vintage Heels

DISPLAY TABLE CASE DISPLAY CASHIER SOFA

WALL SHELF C WALL SHELF A WALL SHELF B CORNER SHELF

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Multi Views

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Promotional Signage 1

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Promotinal Signage 2 & 3POINT OF PURCHASE SIGN

PROMOTINAL SIGNAGE

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Product Merchandising

DISPLAY CASE (HOT SPOT)

PRODUCT LIST

DISPLAY TABLE

PRODUCT LIST

WALL SHELF C

PRODUCT LIST

WALL SHELF A

PRODUCT LIST

Yige's PORTFOLIO


Window Displaying

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WILL BE MORE...

yige portfolio20163

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