PERSONA L BRANDIN G WORKSHO P 17 th March 2014 at the Young Hoteliers Summit in Lausanne Youri Sawerschel, Bridge.Over Group
Jan 12, 2015
PERSONALBRANDINGWORKSHOP17th March 2014 at the Young Hoteliers Summit in Lausanne
Youri Sawerschel, Bridge.Over Group
WIN
WHAT YOU LOVE
WHAT PAYS WELL
WHAT YOU ARE
GOOD AT
RICH BUT
BORED
HAPPY
BUT POOR
JUST A
DREAM
HOW TO GETYOUR DREAM JOB?
Chart by David Hamil
How did it get so late so soon?
Don’t wait to work on your personal
branding!
WHAT DO THEY STAND FOR?
PEOPLE BRANDING
?Why is it important?
The job market has changed
GET THE JOB YOU WANT
ATTRACT CLIENTS
CONVINCE PARTNERS
ATTRACT INVESTORS
LAUNCH YOUR BUSINESS
ENTER BUSINESS SCHOOL
FAST-TRACK YOUR JOB EVOLUTION
A good personal branding will help you:
PICK 3 VALUES THAT REPRESENT YOU
SKILLS (SOFT + HARD)
CHARACTER TRAITS
WORK EXPERIENCE
Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate
Academic excellence, languages spoken, training, specific diploma,
large network
Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono
work, out-of-work/study projects
FOR INSTANCE:
ENTREPRENEUR
RISK TAKER
CREATIVE
CAN YOU PROVE IT?
VALUE 1
VALUE 3
VALUE 2
YOUR BRAND CLAIMS
YOUR BRAND PROOFS
RISK TAKER
ENTREPRENEUR
CREATIVE
CLIMBED KILIMANJARO
CREATED 2 STARTUPS
GRADUATED IN DESIGN
DEFINE YOUR VALUES
TEST & PROVE THEM
WRITE YOUR ELEVATOR PITCH
Blog
LinkedinPublications
Referrals
Interviews
Networking eventsExtra-curricular activities
CV
Speaking engagements
Pro bono activities
1
2
3
YOUR UNIQUE
POSITIONING
@YouriSawerschelBridge.Over Group
THANK YOULearn more on bridge-over.com
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