Yes, It Can Be Measured! How to Tell If Your Social Marketing Efforts Are Delivering Results Created for the “A-Ha!” NH Social Media Business Summit Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
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Yes, It Can Be Measured!How to Tell If Your Social Marketing
Efforts Are Delivering Results
Created for the “A-Ha!” NHSocial Media Business Summit
Presented by Allen VoivodCo-owner and Content Lover
of Epiphanies, Inc.
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
First, a note to YOU, our friend checking out this presentation on
SlideShare.net
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit.
Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment.
With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.
To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess. Thanks again!
@LaniVoivod & @AllenVoivod
This Is Frank…Frank Mulcahy is the New England Regional Sales Manager for Microsoft Advertising…
…Frank was scheduled to deliver this presentation for you…
…Frank has three kids, one of which is a new baby…
…and Frank was diagnosed with influenza on Thursday.
So, about this session…
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Is $24M a return on your social marketing?
Does communicating with your powerless customers create
a return on your social marketing?
Is breaking even over a snowstorm weekend worth investing in
social marketing?
Is staying out of an foreign prison worth a social media presence?
Is turning around your customer support reputation worth your
social marketing?
Are 12,000 hyper-targeted voter leads worth the investment?
Does a hard 28% ROI make a social marketing campagin worthwhile?
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Social media measurement is
really, truly possible…and covers
a lot more ground than you might expect.
What to measure?
#1: Traffic
Specifically, where is your traffic coming from?
Referral logs
Your stats package
Advanced: Lead generation $$$
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
What to measure?
#2: Outright Money
Dell: $1 million in 2009 to date
Winging: 2,000 cats saved
Fela! Musical: 877% Ad ROI
Advanced: Coupon Redemption
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
What to measure?
#3: Earned Media
Dollar value per pair of eyeballs, calculated per column inch, etc.
Other benefits:
Harder to place
Higher credibility
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
What to measure?
#4: Friends, Followers, and Fans
MAYBE NOT!!
Quantity versus quality
Go back to measuring leads, traffic, and sales
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
What to measure?
#5: Customer Service Costs
Intuit: Customer forums reduce their customer service costs
Mashable: “Cost reduction: Customer service via Twitter often takes less time and a lot less money than a dedicated call center.”
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Sorry We Missed You, Frank!The bottom line:
1. Social Media CAN Be Measured
2. Choose Your Metrics Based on Your Goals and Objectives
3. Expand Your Thinking About What Can and Should Be Measured
4. There’s Comfort in Numbers!
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Our gifts to you…
(Psst - don’t forget to check out don’t forget to check out EpiphaniesInc.com/SocialSuccess EpiphaniesInc.com/SocialSuccess
to discover how we can help you and your venturesto discover how we can help you and your ventures!)
Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
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Download your free copy at EpiphaniesInc.com/Twitter!
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Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com