- 1. Presentation on Emerging Agribusiness Formats The Case of
Integrated Agro Food Parks First Annual Conference of The Indian
Society of Agribusiness Management Gopi Krishna Swarangi Vice
President Food & Agribusiness Strategic Advisory & Research
26-09-2008
2. India
- Significant strengths in agriculture, horticulture, dairy,
poultry, etc
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- Production leadership in many areas
- Govt. according priority status
- Growth in Organized food retail
Indias share in global production Indias prices as % of world
prices 3. Changing Consumers
- Increasing consumer discern towards quality & healthy
food
- Shift in consumption basket
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- Increasing consumption of processed food
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- Moving from mass market to convenience and snack foods
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- Increasing consumption of fruits and vegetables
4.
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- positive demographics & consumption trends
- Indian Agriculture still lags behind, due to.
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- Inefficiencies in the value chain
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- Inability to meet the quality standards
Rationale for Agro Food Park Realizing the opportunity, Alterra
of Wageningen University and Research, Netherlands and YES BANK
embarked upon the creation of world class Agribusiness
Infrastructure that would enable India become the Food Factory of
the World! 5.
- Unique first of its kind integration of various agribusiness
value chain components
- Spatial clustering of different agro-production chains
- Spatial combination of agro-processing and non-agro functions
(building, industrial estate or region)
- Scale increase in production further enables industrial
processing
- Application of principles of industrial ecology, i.e. mutual
use of waste and by-products
- Clustering approach to attract leading foreign retail chains to
anchor and plan their supply chain at and through the Agro Food
Parks
- Township model approach to attract Indian MNCs and foreign food
processing companies
- Tremendous scope for Ruraltransformation and rural employment
generation
AGRO FOOD PARK Integrated Agro Food Park - ConceptClustering and
Networking provides context for sustainable innovations RTC RTC RTC
RTC RTC RTC Consolidation Centre Consumers 6. Intelligent
Agrologistic Networks combining Consolidation Centres, Agroparks
and RTCs Consolidation Centre Agroproduction- and processing Park
Rural Transformation Centre METROPOLE METROPOLE 7. Concept
(contd.)AFP Modern Farm Clusters Green Houses Livestock farms
Mushroom Nursery FP Zones Utilities &Services Commercial
Complex R&D Incubation QCL Commissaries & Packaging Common
Infrastructure Agribusiness Mgt. Trg. Inst Convention Center IT/
Library Training Center Agro tourism Wellness & Nutrition
Terminal Markets Logistics Cold Stores Ripening Chambers
Warehousing Rural Transformation Centers Rural Transformation
Centers Rural Transformation Centers Rural Transformation Centers
Production Processing R & D Trade Social 8. Concept
(contd.)RuralTransformation Centers At Mandal Level Popln: 5000 -
10000 Agri Clinic Collection Center Mentoring Training Farm Credit
Micro Finance Primary Health Center Commercial Rural Mart Office
Space Smart Card Green Port Realty Food & Entertainment Village
Village Village Village Village Village 9. Market-Oriented Food
Production Chains
- Collection - Value Adding - Distribution Centres:
Farmers Collection Points Collection Centres Primary processing
Centres Distribution Centre Domestic markets Export markets Retail
10.
- Primary processing centre:
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- Cooling, sorting, grading, packaging and storing
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- Collectionfrom max. 50 - 100 km
- Backward chain optimisationfrom farm to fork(incl. seeds and
tissues); farmers become preferred suppliers
- Reduce shrinkage by expanding cool chain
- Increase quality (+price)
Market-Oriented Food Production Chains (contd.) Farmers
Collection Points Collection Centres Primary Processing Centres
Distribution Centre Domestic markets Export markets Retail 11. Add
Agro-production to Processing and Trade Land-independent
agriculture in Agro Food Parks adds opportunities, mainly in new
markets Farmers Collection Points Collection Centres Value Adding
Centres Distribution Centre Domestic markets Export markets Retail
12. Case Study - Integrated Dairy Farms Linked to AFP AFP { Margin
MoneyPayment of Milk (Market Price) Payment Of Cattle Feed (Market
Price) Veterinary Services, Training, Technical Knowledge, Market
Information Information Flow Bank Payment from the market Cattle
Loan Repayment Cattle Loan Payment(Milk+Fodder-Loan-Feed) Financial
Flow Distribution Centre Domestic Markets Export Markets } Retail
Consumers Modern Livestock Farm Farmers Cattle +Fodder Milk Feed
Dairy Product Product Flow 13. Sustainable & Environment
Friendly 14. Components of an Agro Food Park Central Production and
Processing Zone Social, Commercial, Common and Entertainment Zone
Investors Zone 15. Advantages
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- Extended freshness & increased shelf life
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- Access to latest technology
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- Timely information transfer
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- Each Agro Food park will generate
-
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- Atleast 10,000 direct jobs
-
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- Another 10,000 Indirect jobs
16. Phase I: Proposed AFP Locations Phase II: Proposed AFP
Locations Phase II: Cons. centre Locations Phase I: Cons. centre
Locations
- Focus initially in Southern & Western India (8 AFPs)
- About 30 Consolidation Centres on pan India basis
Strategic Plan 17. Thanks for your attention !