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By: Michelle Uchtman-CoulterPublic Relations in Agriculture
March 30, 2013 1
Introduction The purpose of this guide is to provide a
simpleoverview of and how to use the social media platformYelp.
This guide is directed towards individuals andbusinesses, so it
will be divided into two distinctsections to serve these entities.
This guide is part of agraded assignment for Missouri State
UniversitysPublic Relations in Agriculture course. 2
Agenda Overview of Yelp Yelp for individuals Establishing a
Yelp profile Connecting to Facebook and other social medias Yelp
App for iPhones Searching for places Posting a review Yelp for
businesses Yelp for businesses video overview Summary 3
Yelp Overview Yelp is a local business directory service with
networking features that was founded in 2004 to help people find
great local businesses like dentists, hair stylists, restaurants,
bars and mechanics. Yelp had an average of approximately 86 million
monthly unique visitors in Q4 2012 Yelpers have written over 36
million local reviews In addition to reviews, you can use Yelp to
find events, lists and to talk with other Yelpers Every business
owner (or manager) can setup a free account to post photos and
message customers Yelp makes money by selling ads to local
businesses Paying advertisers can never change or reorder their
reviews Yelp has an automated filter that suppresses a small
portion of reviews, targeting suspicious ones You can access Yelp
via iPhone, Android, BlackBerry, and more The Weekly Yelp brings
locals updates on the latest and greatest business openings &
other happenings 4http://www.yelp.com/about
Yelp for Individuals Yelp is a combination of local reviews and
socialnetworking that creates a local online community forpotential
and experienced patrons of localestablishments. Yelp also has a
forum for collaborationand socialization about local businesses and
events.Yelp provides individuals the opportunity to readreviews of
local establishments posted by patrons withor without a profile. In
order to post a review, anindividual must register with
Yelpsomething easilyaccomplished with the internet and an email
address asseen on the next slide. 5
Establishing a Profile 1) Go to https://www.yelp.com/signu
p?return_url=%2Fmail 2) Fill in all required information and Sign
Up! 6https://www.yelp.com/signup?return_url=%2Fmail
Connecting to Other Social Medias 1) Go to
https://www.yelp.com/profile 3) Connect to your Facebook or 2)
Click External Applications Twitter account to share reviews and
ideas! 7
Yelp App for iPhones The Yelp app for iPhones allows users to:
Search for businesses and browse reviews near you Narrow searches
by neighborhood, distance, price and whats open now Add tips,
photos, and draft reviews Check-in and share on social media Look
up addresses and phone numbers
8https://itunes.apple.com/ru/app/yelp/id284910350?l=en&mt=8
Searching for Businesses 9
Writing Reviews The chicken enchiladas were awesome!! Best
Mexican restaurant in Springfield! 10
Yelp for Businesses Yelp provides local businesses the
opportunity to advertisefor free or pay an advertising fee for an
upgraded accounton one of the largest and most influential online
review companies that exists today. Local businesses can add
comments to local reviewer posts, allowing them to respond to
negative reviews and appreciation for positive reviews. However,
businesses cannot add to or delete reviews. Businesses can update
their own listing
information.http://www.guardian.co.uk/lifeandstyle/2012/sep/02/ratings-boost-restaurants
11
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Summary In summary, I covered a brief overview of Yelpfor
individuals and businesses by providingadditional information for
each entity. Forindividuals, I offered steps to establishing aYelp
profile, how to connect to other socialmedias, searching for
businesses and postingreviews. I also gave an overview of the
YelpiPhone app. Lastly, I provided an informativevideo presentation
on how businesses canutilize and benefit from Yelp.I hope you
learned from and enjoyed thispresentation! 13