YEAR 7: ART & TECH CREATIVE PROJECT ART 09.07.2020.pdf · you need to ensure you keep your art & tech work safe so that you can return your work to your teacher-work can be produced

YEAR 7:ART & TECH CREATIVE

PROJECT

LEARNING PURPOSE

LO1: I will create an ADVERTISMENT

CAMPAIGN for my chosen famous brand.

LO2: I will research imagery using online

resources to inspire my FAMOUS BRAND

ADVERTISMENT.

LO3: I will aim to apply my media

accurately and neatly to achieve a

successful design idea.

Prior Learning

• Constructing/ Designing products in Yr7 Technology.

• Creating Artworks with Colour, Line and Composition.

• Aiming for neat and accurate drawing

skills.

• Remote learning design tasks; Neon sign, NIKE shoe and

Advertisement.

Future Learning

• Development of thematic ideas.

• Collecting/ researching

relevant imagery for your theme.

• Improving your application of basic

media.

Specialist Vocabulary: Creation, Composition, Artwork, Artist, Line, Tone, Colour, Theme

FAMOUS LOGO REDESIGNTHE BRIEF:

Cadbury recently spent over £1million to rebrand their famous logo. The design was

highly critiqued for it’s similarity to the original design at such a high cost.

I would like you to consider your favourite brands and how they communicate with

their audience/ consumer.

Your task is to review the mood boards you created last week. You now need to decide what famous brand you will design a new logo from your 3 mood boards.

You will need to design 3 alternative ideas on paper using colouring pencils or on computer software (such as paint). You should use any stationery you have available

and your imagination to challenge yourself to inventive design concepts.

You should then complete a WWW (what went well?) and EBI (even better if) for each design and decide which design is your most successful. You can do this on a word

document or simply on the back of your paper.

SUCCESS CRITERIA:

• Think about the colours which represent the brand- how are these different or similar to competitive brands?

• Consider the text and the font used; are these simplistic, modern, bold, decorative or traditional?

• Consider the shapes involved in the logo; are they symbolic (for example Micky Mouse ears in the Disney Channel logo)? Do they enclose text?

RECAP!

YOU NEED TO ENSURE YOU KEEP YOUR ART & TECH WORK SAFE SO THAT YOU CAN

RETURN YOUR WORK TO YOUR TEACHER-

ADVERTISMENT CAMPAIGN THE BRIEF:

You have now designed 3 Logo which reflect your favourite brand- you should have a favourite

that you will use in todays task.

In todays task you will create a poster for your chosen brand that will incorporate your new

logo. You should consider on what platform (social media or billboard) this poster would be

seen and remember your target audience. How are you going to make this brand exciting and

ultimately increase sales?

MUST: Your task is to create 1 Advertisements for your selected brand, which is suitable for your

target audience and consider the platform that this will used on- would it be interactive? Would

their be animation?. You could either use paper or the computer to produce a poster. You

should ensure your poster includes; a slogan, logo, product/service and colour.

RECOMMENDED COMPUTER SOFTWARE: Word, Publisher, PowerPoint, Adobe Illustrator & Photoshop(Advanced)

MOBILE DEVICE: Adobe Spark (App), Canva (App)

YOU NEED TO ENSURE YOU KEEP YOUR ART & TECH WORK SAFE SO THAT YOU CAN RETURN YOUR

WORK TO YOUR TEACHER-

WORK CAN BE PRODUCED ON INDIVIDUAL PIECES OF A4 PAPER OR IN A SKETCHBOOK IF YOU

HAVE ONE AVAILABLE.

NEW TASK!

ADVERTISEMENT: INSPIRATION

You can use online sources such as Pinterest to inspire your ADVERTISEMENT POSTER.

https://www.pinterest.co.uk

• Consider your use of

Colour.

• Use of Slogans.

• Consider your font

selection.

• Use of imagery and

Logos.

• Ensure your shoe

design is visible in your

advertisement.

FAMOUS LOGO REDESIGN

WHAT TO DO IF YOUR STUCK?

Make sure you have read the instructions carefully but if you need

further help contact your class teacher for extra support.

If you have enjoyed this task, you could research the job role of a

‘Graphic Designer’

You can use online sources such as Pinterest & Google to research your chosen brands.

https://www.pinterest.co.uk