YANKS! 2010 Marketing Information

YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP! A gritty, sexy docu-soap, aimed at males 16 - 49 - with an interactive edge aimed at a fantasy loving audience

It features multiple, constant revenue streams with the potential for future franchising and continuous expansion opportunities - including the possibility of moving to new sports, (the new AFL LEAGUE for American Football, a steamy YANKS Latin America spin off, etc)

Aimed at an attractive, affluent and dedicated target audience both in Europe and in the US - with immediate impact on the growing Hispanic market

This idea is ready to go and is first to market in the US. Already a headlines winner - this unique and controversial concept that has gathered worldwide attention and has shaken the media in Europe

YANKS!

YANKS!

Agri&y,sexyDocu‐Soapwithaninterac8veedgeforyourfantasylovingaudience!

AneasilyreplicatedmodelthatcouldhavethesameimpactontheworldofprofessionalsportsthatApplehashadonthemusicindustry.There’snodoubtthatthesportsindustryisheadedtowardstheinterac:ve‐andbaseballinterestinAmericaisonthedecline.2010isaWorldCupyear‐sointerestinthesportwillbehigh.Investwithaninstantsensa:on,withminimalPR,thepresscoverageofthisprojecthasbeenstaggering.

Conserva:vemodelsshowaprofitof$5.6million+(ormore)by2011inrevenuethrough:

Websitesubscrip:onsandadver:sing

UniformAdver:sing,playersponsorships,endorsements,merchandisesales

Televisionadrevenue,Subscrip:onTextMessage,VideoonDemand,etc

In2008–anes:mated$3.1BFantasySportsMarket.18millionplayinUSalone–32+millionhavepar:cipated.Astrong,expandingworldwidemarket(especiallyLa:nAmerica,thegrowingUSHispanicMarket,EuropeandAsia)forfantasysoccer,butthisisthefirstproductthataimsatturningtheFantasytoReality‐andbroughtintotheconsumerslivingroomandcomputerscreen.

ConsumerTargetforAmerica’sTeamFC

Globalaudience,typicallyMalesfromAmerica,La:nAmerica,Europe,Asia(althoughtheTVshowwillbeverya_rac:vetofemales‐butwilllesslikelytobeac:vepar:cipants)

12‐49YearsOld

AverageFamilyIncome$75‐85k

69%“WhiteCollar”

70+%MarriedHH

Highuseofinternet,surfingandsocialnetworking,televisedsports,par:cipa:ngin sports,videogames(EASports/Madden‐Stylemanagementgames)

A&rac8ngMembers:

AgrowingandrabidlydedicatedAmericanaudiencethatwillcapitalizeonViralmarke:ngandSocialnetworksthatareidealforthe18‐49yearoldmarket.

Adynamic,energe:candinterac:vesubscrip:onbasedwebsitethatprimarilyusesthe energe:c,raw,televisionrealityseriesandviralmarke:ngtoa_ractconsumers

Duetoit’s“controversial”nature,thepressalsocreatestremendousamountsoffree adver:sing(seepapers)

PartnershipswithATFCSponsors,TravelandTourismindustries,USLandMLSteamsas wellasUSandUKCelebri:es

ViralMarke:ngviaESPNandFoxSportsblogs,Rotowire,YouTube,Facebook,Bebo‐ :einstosportsreportersand“wellfollowed”bloggersarevital–significant devo:onwillbespenton“buzz”blogging.Anaddic:veconcept,membershavethe chancetoturnaroundthe“worstteaminprofessionalsoccer”setinauniqueand historictouristtowncitedbytheBBCasperhapsthemostscenicintheUK‐aswell asowna“publicstake”inaUSbasedprofessionalsoccerteam

Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact:

pmac tonite entertainmentT/Work Phone [email protected]

REVENUESTREAMS

YEAR 2010 2011

Addi:onalPPVWebsiteSubscrip:ons(paidannuallyat$19.00) millions millions

Merchandise(t‐shirts,uniformreplicajerseys,hats,calendars,posters,s:ckers,mugs,mousepads,etc)‐beforecost*

CorporateSponsorship,PitchAdver:sing,Programs,

PlayerSponsorship

UniformSponsorship

TelevisionRevenue(USandUK)

WebsiteAdver:sing,SMSText,VideoonDemandRevenues,Broadcas:ng

TicketSales,Tours,TravelandTourismCo‐op

PlayerRepresenta:onandAgentFees

StadiumNamingRights(UKandUS)and/orstadiumadverts/:eins

Expansionmarketsandfranchises

YANKS!

2010 - 2011 Television Season America’s Team is already the talk of the UK

Here’s what UK and USA Sports and Entertainment writers have

been saying about YANKS!:

“I’m certain this show will be an instant

success” - John McGinlay, Former Bolton Striker,

UK Sports Commentator

US Player and Fan

Directing the action during a pre-match warmup

America’s Team FC merchandise is already selling

“Both evil and

genius...there’s no doubt

that sports and TV are

headed for the interactive.” - This is American Soccer

Magazine

“Fort William will

succeed where David

Beckham failed - by

selling Soccer to

Americans” - The Daily Mail

“More than just a series about "a team that has one

of the worst records in all of professional sports"

But when the team is the subject of an interesting

public ownership scheme/

reality show you're probably

not too hung up on doing

things as they have been done

before. It's an interesting

intersection between reality

TV, social networking and

sport...it's gonna be special.

Anyone else want to join me?”

“(This) remarkable tale of how US

backer Paul McDonald aims to

take the Highland League’s

bottom club ‘from worst to first’

has already made national

headlines.”- The Press and Journal

“...a hilarious trailer”