IPO at NASDAQ in 2011 Alexandra Pryakhina Khatia Dokhnadze Liana Datunashvili Andrey Zinoviev
IPO at NASDAQ in 2011
Alexandra Pryakhina Khatia Dokhnadze Liana Datunashvili Andrey Zinoviev
FACTS• 28 mln visitors per month
• 4th by queries, 22th by popularity
• Holder: Yandex N.V. (Netherlands)
• Main competitors: Mail.ru Group, Google
• acquisition offers by Google (’03), Microsoft and Yahoo… ⟶ pessimistic future for the Co.
Life before the IPO1990 — “Arkadia"
1993 ⟶ “Yandex”
1997 — yandex.ru search engine
2000 — independent company
2004 — sales increased to $17M
2005 — new office in Ukraine; Ukrainian portal www.yandex.ua
2006 — first remote development office of in SPB
2008 — acquired the ownership rights over “Punto Switcher”
2010 — launch of an English-only web search engine
2008 — application to Nasdaq for an IPO
spring 2011— raised $1.3 billion with the IPO
28 April 2011:
Yandex N.V. ⟶ SEC, NASDAQ
application + announcement
? ☞
1) DEFINED THE PURPOSE OF IPO
2008: first considerations 2010: new considerations
Experts A: “Yandex” is financially self-sufficient, they just need to fix their profits Experts B: competition with Mail.ru Group
Yandex/partners: no comments made
Preparation Stages
2) ANALYSED THE SITUATION
IMAGE: “Western image” as an advantage on the eve of the IPO RISKS concern: • competition (state + private) • copyright • immovables • insurance • health • taxation, legislation • politics • nature of advertising business…
Preparation Stages (contd.)
3) FOUND PARTNERS, WORKED OUT THE PRICING
Preparation Stages (contd.)
• Morgan Stanley • Deutsche Bank • Goldman Sachs • Piper Jaffray & Co. • Pacific Crest Securities • Sberbank
• lawyers • investment banks • consultants
• Price: $25 including the redistribution option
4) SUBMITTED AN APPLICATION detailed, informative,
but with one inflated part
Preparation Stages (contd.)
The day of IPO
• Price before — $ 25 p.s. • First trading session—
$38.84 • 1 hr-rise — 40% • Shareholders’ gain from
the IPO — $873,38 mln • The Co. — $ 365.75 mL
MAY 24, 2011
Yandex after IPOAttracted $1,3 bln (Google — $1,67 bln) Overall evaluation — $8 bln, (500 times its value in 2000)
Drops in price below the IPO value: April’14. Putin’s statement about foreign influence at Yandex October’14. New legislation (data storage, policy to bloggers, payment)