A Project Report ON REARCH IN YAMAHA SUPERBIKE&R15 FOR
YAMAHA MOTOR INDIA PVT. LTD.Submitted to: Mr. Samsher Sharma(HEAD
OFFICE, NOIDA)
Guide Mr. Pawan Tondon IN PARTIAL FULFILLMENT OF PGDBM
Course
Submitted by:
Sanj ay Yad av(2007-2009)
India Yamaha motor Pvt. Ltd. Corporate office A-3, industrial
area ,Noida Dadri road, surajpur 201306 Ph .No.- 0121-2350684 E-
mail corporate_messenger@yamaha_motor_india.com
1
A Project Report ON REARCH IN YAMAHA SUPERBIKE&R15 FOR
YAMAHA MOTOR INDIA PVT. LTD. Sanjay K umar Yada v(2007-2009) By
(POST GRADUAT DIPLOMA IN MANAGMENT) PGDBM Course (POST
GRADUATION DIPLOMA IN BUSINESS MANAGMENT) Submitted To: University
Of Pune Institute of Businesses Management & ResearchPune
(2007-2009)
2
CERTIFICATE
This is to certify that Mr. SANJAY YADAV of INTERNATIONAL
INSTITUTE OF MANAGEMENT STUDIES has successfully completed the
project work titled YAMAHA SUPERBIKE&R15 in partial fulfillment
of requirement to the award of :POST GRADUATE DIPLOMA IN
MANAGEMENT(PGDM) POST GRADUATE DIPLOMA IN BUSINES MANAGEMENT
(PGDBM) prescribed by IIMS, Pune.
This project is the record of authentic work carried out during
the academic year 2007-09.
Prof. K. M. Joshi Internal Project Guide
Dr. Prakash Deshpande Director
3
DECLARATION
I, Mr. Dinesh Singh Rajput, hereby declare that this project is
the record of authentic work carried out by use during the academic
year 2007-09 and has not been submitted to any other University or
Institute towards the award of any degree.
Mr. Dinesh Singh Rajput
4
INDEXS.No. 1. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 16.
Content ACKNOWLEDGEMENT INTRODUCTION 1. About Yamaha Motors Company
Profile 1.. Product Yamaha first sports bike Product Profile Yamaha
logo history 4Ps of Marketing Research Methodology Yamaha
Accessories Analysis Recommendations & Suggestion Competitors
Summary & Conclusion YZF-R1, MT01, R15 Questionnaires
Abbreviations Bibliography Page No.
5
ACKNOWLEDGEMENTThis project is an attempt to share my experience
and learning during the two months of project with YAMAHA MOTOR
INDIA PVT. LTD. in Noida.This project would not have been possible
without the support and guidance that I have received from various
people at different stages of the project. I would like to express
my profound gratitude and sincere thanks to Mr.samshar sharma
Sir,Marketing head my external guide for guiding me throughout the
project. It indeed has given me invaluable exposure in fieldwork
and market research. I would also like to express my thanks in no
less measure to my internal guide. I put my sincere thanks and
regards to Prof, Pryanka Gupta,Ashok soman,Joshi sir My internal
project guide for his valuable guidelines. My deepest regard to my
parents who have always encouraged me in pursuit of higher
education. They have been immense source of inspiration and support
to me as well, without which completing this course would have been
difficult. I dedicate this work to my family without whose
cooperation this task would have remained unachieved. Last but not
the least I would like to thanks the dealers, sub-dealers, garages
and customers of Delhi, who cooperated in giving me the information
required for the project.
6
INTRODUCTION About India Yamaha Motor Pvt. Ltd. Yamaha made its
initial foray into India in 1985. Subsequently, it entered into a
50:50 joint venture with the Escorts Group in 1996. However, in
August 2001, Yamaha acquired its remaining stake as well, bringing
the Indian operations under its complete control as a 100%
subsidiary of Yamaha Motor Co., Ltd, Japan. India Yamaha Motor
operates from its state-of-the-art-manufacturing units at Faridabad
in Haryana and Surajpur in Uttar Pradesh and produces motorcycles
both for domestic and export markets. With a strong workforce of
2000 employees, India Yamaha Motor is highly customer-driven and
has a countrywide network of over 400 dealers. The company
pioneered the volume bike segment with the launch of its 100 cc
2-stroke motorcycle RX 100. Since then, it has introduced an entire
range of 2-stroke and 4-stroke bikes in India. Presently, its
product portfolio includes Crux (100cc), Alba (106cc) and Gladiator
(125cc). .
We will establish YAMAHA as the "exclusive & trusted brand"
of customers by "creating Kando" (touching their hearts) - the
first time and every time with world class products & services
delivered by people having "passion for customers".
7
We are committed to: Be the Exclusive & Trusted Brand
renowned for marketing and manufacturing of YAMAHA products,
focusing on serving our customer where we can build long term
relationships by raising their lifestyle through performance
excellence, proactive design & innovative technology. Our
innovative solutions will always exceed the changing needs of our
customers and provide value added vehicles. Build the Winning Team
with capabilities for success, thriving in a climate for action and
delivering results. Our employees are the most valuable assets and
we intend to develop them to achieve international level of
professionalism with progressive career development. As a good
corporate citizen, we will conduct our business ethically and
socially in a responsible manner with concerns for the environment.
Grow through continuously innovating our business processes for
creating value and knowledge across our customers thereby earning
the loyalty of our partners & increasing our stakeholder value.
.
Customer #1 We put customers first in everything we do. We take
decisions keeping the customer in mind. Challenging Spirit We
strive for excellence in everything we do and in the quality of
goods & services we provide. We work hard to achieve what we
commit & achieve results faster than our competitors and we
never give up. Team-work
8
We work cohesively with our colleagues as a multi-cultural team
built on trust, respect, understanding & mutual co-operation.
Everyone's contribution is equally important for our success. Frank
& Fair Organization We are honest, sincere, open minded, fair
& transparent in our dealings. We actively listen to others and
participate in healthy & frank discussions to achieve the
organization's goals.
9
COMPANY PROFILE
1 0
Paving the Road to Yamaha Motor Corporation "I want to carry out
trial manufacture of motorcycle engines." It was from these words
spoken by Genichi Kawakami (Yamaha Motor's first president) in
1953, that today's Yamaha Motor Company was born. "If you're going
to do something, be the best."
Genichi Kawakami
The first Yamaha motorcycle... the YA-1. Then, in January of
1955 the Hamakita Factory of Nippon Gakki was built and production
began on the YA-1. With confidence in the new direction that
Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1,
1955. Staffed by 274 enthusiastic employees, the new motorcycle
manufacturer built about 200 units per month.
11
Genichi Kawakami's history with Yamaha was long and rich. He saw
the new corporate headquarters in Cypress, California and the 25th
Anniversary of Yamaha become a reality in 1980. He also watched
bike #20 million roll off the assembly line in 1982. Genichi passed
away on May 25, 2002 yet his vision lives on through the people and
products of Yamaha, throughout the world.
Founded Founded Capital President Employees (Consolidated) Sales
(Consolidated) July 1, 1955 48,302 million yen (as of March 31,
2008) Takashi Kajikawa 46,850 (as of December 31, 2007) Parent:
9,019 (as of December 31, 2007) 1,756,707 million yen (from January
1, 2007 to December 31, 2007) Parent: 799,209 million yen (from
January 1, 2007 to December 31, 2007)
1 2
Sales Profile
Sales (%) by product category (consolidated)
Sales (%) by region (consolidated)
Major Services
Products
&
Manufacture and sale of motorcycles, scooters, electro-hybrid
bicycles, boats, sail boats, Water Vehicles, pools, utility boats,
fishing boats, outboard motors, diesel engines, 4-wheel ATVs,
side-by-side vehicles, racing karts, golf cars, multi-purpose
engines, generators, water pumps, snowmobiles, small-sized snow
throwers, automotive engines, intelligent machinery, industrial-use
remote control helicopters, electrical power units for wheelchairs,
helmets. Biotechnological production, processing and sales of
agricultural and marine products and microorganisms. Import and
sales of various types of products, development of tourist
businesses and management of leisure, recreational facilities and
related services. 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan
Consolidated subsidiaries: 112 Non-consolidated subsidiaries: 8 (by
the equity method) Affiliates: 27 (by the equity method)
Headquarters Affiliated Companies
1 3
Won Novice 250 and 350cc classes of 1st All Japan Road Race
Championship Motorcycle development operations transferred from
Yamaha Technological Research Institute to YMC headquarters
Full export operations transferred from Nippon Gakki to YMC
Yamaha-built Toyota 2000GT sets world records in 3 speed trials
categories and international records in 13 categories
First Yamaha racing kart model "RC100" released
"C7 Campaign" launched with aim of reducing cost by 7%
First Yamaha industrial robot model, an "arc welding robot"
released First Yamaha marine diesel "MD35" released
1 4
First Yamaha-made surface mounter "21 Series" released
Corporate Mission; We Create Kando Touching People's Hearts and
long term management vision announced
Takashi Kajikawa appointed as sixth YMC president New
medium-term management plan "NEXT 50 - Phase II" announced Yamaha
captures MotoGP triple crown by winning the rider, team and
manufacturer titles
Motorcycle manufacturing factory Yamaha Motor Manufacturing West
Java (YMMWJ) founded in Indonesia Mass production of Astaxanthin as
a supplement begun at factory in Fukuroi, Shizuoka Global Parts
Center established in Fukuroi city, Japan and full operations begun
Compliance Promotion Committee established
PRODUCT
1 5
The growing world of Yamaha products, for the water, for the
land, in town and into the future
Land
Motorcycles Sports bikes, Trail bikes, Road racers,
Motocrossers, etc.
Commuter Vehicles Scooters, Business-use bikes
Recreational Vehicles All-terrain vehicles, Side by side
vehicles, Snowmobiles
Electro-Hybrid Vehicles Electro-hybrid bicycles
Water
1 6
Boats Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines Outboard motors, Electric marine motors, Marine
diesel engines, Stern drives
Water Vehicles Personal watercraft, jet boats
Power Products
Power Products Golf cars, Land cars, Generators, Multipurpose
engines, Water pumps, Snow throwers, etc.
Industrial Products
1 7
Automobile Engines Automobile engines
Aeronautics Industrial-use unmanned helicopters
Pools Pools, Water slide systems, Aqua trainer tubs,
Pool-related equipment
Intelligent Machinery Surface mounters, Compact industrial
robots, etc.
Aqua Environment Alkaline ion water converters, Water purifiers,
Filtration equipment, etc. OES truss fishery reefs, Oil-water
separation equipment
Life Science1 8
Astaxanthin essence
Wheelchairs Auxiliary electric power units for wheelchairs,
Electric wheelchairs, etc.
YAMAHA LAUNCHING INDIA'S FIRST SPORTS BIKE I recall during 80's
riding in Rx100 was a great passion for all bike lovers. Yamaha
name was become a house hold name in most of the house in India
because of one only Rx100. All young boys loved that bike and its1
9
melodious sound. But later Yamaha was not able imprint the same
passion with another model though the reputation of Yamaha was
highest among bike lovers who admire the sexy style and performance
of YAMAHA R1 and YAMAHA R6 yet another catchy name associated with
Yamaha was the legendary Valentino Rossi. YAMAHA RX 100 VALENTINO
ROSSI
What would the average Indian fan expect from designers like
YAMAHA? They dream nothing less than riding in R1 in the streets of
India! Its dream for all of us to move with speed of wind in the
streets of Cochin kaloor and Marine Drive ...well this dream seems
distant but what Yamaha can contribute nothing less than what they
promised in latest Auto Expo in New Delhi....The launch of YZF
R-15.... Company official says it's the DNA of R1. YAMAHA R1 >
YAMAHA YZF-R15
2 0
This will really shake the concept of Indian two wheeler Market.
Yamaha has really initiated the process months back with the launch
of YAMAHA R1 in selected showrooms. I got the privilege to interact
with the distributors of R1, the confidence levels are much above
they expected but average Indian youth will not be able to spend Rs
10.5 lakhs for a bike so the benefit has not extended to majority.
YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the
first bike to set a bench mark in India. Company officials' have
kept the specification as secret but different rumors are there,
all are matching with one point that R15 will be 150 CC. Years back
YAMAHA has launched another outstanding bike in 125 CC segment in
Asian markets YZF-R1 - State-of-the art race technology The YZF-R1
is a legend of the supersport world, an acclaimed one-litre
performer thats become a motorcycling icon, an all-powerful World
Superbike race-winning machine thats also a monument to the power
of beauty. The R1s performance is electrifying and yet what makes
this
2 1
motorcycle truly remarkable is its superbly rider-friendly
character because Yamahas avant-garde, race-bred technology puts
you confidently in control.
PRODUCT PROFILE
supersports
2 2
YZF-R1 BACK ER IN
Everyone can hold the throttle wide open up the straight, its
how well everything works after you close the go-tube that will
make the biggest difference to how competitive your lap is. With
the R1s slipper clutch metering the amount of back torque, you get
outstanding control and accuracy, and blisteringly fast corner
entry.The slipper clutch enables changes in clutch plate pressure
when torque force comes to bear on the crank from the rear wheel,
and exemplifi es what is most remarkable about the R1 engine - not
only the amount of power, but the linearity and superb transitional
characteristics of that power. STIFF AND FLEXIBLE As chassis loads
continue to escalate its only logical that the chassis itself
should be a tuneable component. Our engineers have identifi ed
specific areas of the frame where stiffer is better, and others
where fl ex provides the key to good handling. By tuning fl ex
quotients of the main frame, rear arm2 3
and fork, Yamaha created an optimal rigidity balance for the new
YZF-R1. As a result, chassis response to initial steering inputs is
light and responsive while stability in high-speed turns is
excellent, and overall handling qualities simply brilliant.
Engine type
Liquid-cooled, 4-stroke, forward inclined parallel 4-cylinder,
4-valve, DOHC 998 cc 77.0 x 53.6 mm 12.7:1 132.4 kW (180 PS) @
12,500 rpm* 139.0 kW (189 PS) @ 12,500 rpm** 112.7 Nm (11.5 kg-m) @
10,000 rpm* 118.3 Nm (12.1 kg-m) @ 10,000 rpm** Electric wet sump
Fuel injection Wet multiple-disc coil spring T.C.I 3.042 / 3.000
Constant mesh, 6-speed
Displacement Bore x Stroke Compression ratio Maximum power
Maximum torque
Starting system Lubrication Carburettor/Fuel supply Clutch type
Ignition system Primary / Secondary reduction ratio Transmission
type
2 4
Final transmission
Chain
Frame type Front suspension Front wheel travel Rear suspension
Rear wheel travel Front brake Rear brake Front tyre Rear tyre
Aluminium die-cast Deltabox Telescopic forks, . 43 mm 120 mm
Swingarm 130 mm Dual discs, . 310 mm Single disc, . 220 mm 120/70
ZR17MC (58W) 190/50 ZR17MC (73W)
Overall length x width x height Seat height Wheelbase Minimum
ground clearance Dry weight Fuel tank capacity Oil capacity
2,060mm x 720mm x 1,110mm 835mm 1,415mm 135mm 177kg / 131kg 18
litres 3.83 litres
2 5
MT-01 - Torque like a hammer It's a genius idea unite a hi-tech
1,670cc V-twin with an aluminium sports frame and cutting-edge
suspension and brakes and you've got a sports riding revolution.
There is nothing like the MT-01: a massive engine that produces
huge torque for hammer-blow acceleration, a sports chassis that
knifes through the turns, a pulsating exhaust note that's total
aural ecstasy and monumental styling that'll stop the traffic. MT01
It's a genius idea unite a hi-tech 1,670cc V-twin with an aluminium
sports frame and cutting-edge suspension and brakes and you've got
a sports riding revolution.
Engine type Displacement Bore x Stroke Compression ratio
Air-cooled, 4-stroke, V-twin, OHV,4 valves per cylinder 1,670 cc
97.0 x 113.0 mm 8.4:1
2 6
Maximum power Maximum torque Carburettor/fuel supply Starting
system Lubrication Clutch type Ignition system Transmission type
Final transmission
66.3 kW (90 PS) @ 4,750 rpm 150.3 Nm (15.3 kg-m) @ 3,750 rpm
Twin-bore, Injection Electric Dry sump Wet, multiple disc T.C.I
Constant mesh, 5-speed Chain Electronic Fuel
Frame type Front suspension Front wheel travel Rear suspension
Rear wheel travel Front brake Rear brake Front tyre Rear tyre
Aluminium CF die-cast, double cradle Telescopic forks 120 mm
Swingarm (link suspension) 117 mm Dual discs, . 310 mm Single disc,
. 267 mm 120/70 ZR17 M/C (58W) 190/50 ZR17 M/C (73W)
2 7
Overall length x width x height Seat height Wheelbase Minimum
ground clearance Dry weight Fuel tank capacity Oil tank
capacity
2,185mm x 800mm x 1,105mm 825mm 1,525mm 145mm 243kg 15 litres
5.0 litres
2 8
the tuning fork mark and Yamaha Veneer logo 1934 The Tuning Fork
Mark Widely used in newspaper advertising and catalogs 1937
The three tuning forks of the Yamaha logo mark represent the
cooperative relationship that links the three pillars of our
business -technology, production, and sales. They also evoke the
robust vitality that has forged a reputation for sound and music
the world over, a territory indicated by the enclosing circle. The
mark also symbolizes the three essential musical elements: melody,
harmony, and rhythm. 1898
A trademark Yamaha Organ 1937
application
for
A trademark Yamaha Piano 1937
application
for
The phoenix clutches a tuning fork in the mark designated for
the newly established Nippon Gakki Co., Ltd. 1927
A trademark application for tuning forks alone 1959
A trademark application featuring
A trademark application musical instruments
for
2 9
1964
Used for motorcycles 1967
fork mark, was adopted in 1967, coinciding with the introduction
of the standardized tuning fork mark. Used in various forms over
the years, the current Yamaha logo mark was designated in 1998.
1967
Introduction of standardized logo; current alternate version
designated as 'reverse format' 1980
Designated Yamaha logo mark 1980
Reverse format of 1967 designated as standard format 1987
Yamaha logo mark updated, with simple line-art type designated
as standard format 1987
Used on corporate flags, etc. 1998
Company name changed to Yamaha Corporation to mark 100th
anniversary of the firm.The tuning fork is deleted, to emphasize
the Yamaha name 1998
Current designated standard versions and alternate versions of
tuning fork mark The Yamaha Logo Mark The Yamaha logo mark,
combining the Yamaha logo and the tuning
Designated standard and alternate versions of the current Yamaha
logo mark
3 0
4Ps of Marketing Marketing is an ongoing process of planning and
executing the marketing mix (Product, Price, Place, Promotion often
referred to as the 4 Ps) for products, services or ideas to create
exchange between individuals and organizations. Marketing tends to
be seen as a creative industry, which includes advertising,
distribution and selling. It is also concerned with anticipating
the customers' future needs and wants, which are often discovered
through market research. Essentially, marketing is the process of
creating or directing an organization to be successful in selling a
product or service that people not only desire, but are willing to
buy. Therefore good marketing must be able to create a
"proposition" or set of benefits for the end customer that delivers
value through products or services. Four Ps In the early 1960s,
Professor Neil Borden at Harvard Business School identified a
number of company performance actions that can influence the
consumer decision to purchase goods or services. Borden suggested
that all those actions of the company represented a Marketing Mix.
Professor E. Jerome McCarthy, also at the Harvard Business School
in the early 1960s, suggested that the Marketing Mix contained 4
elements: product, price, place and promotion. In popular usage,
"marketing" is the promotion of products, especially advertising
and branding. However, in professional usage the term has a wider
meaning which recognizes that marketing is customer-centered.
Products are often developed to meet the desires of groups of
customers or even, in some cases, for specific customers. E. Jerome
McCarthy divided marketing into four general sets of activities.
His typology has become so universally recognized that his four
activity sets, the Four Ps, have passed into the language. The four
Ps are:3 1
Product: The product aspects of marketing deal with the
specifications of the actual goods or services, and how it relates
to the end-user's needs and wants. The scope of a product generally
includes supporting elements such as warranties, guarantees, and
support. Pricing: This refers to the process of setting a price for
a product, including discounts. The price need not be monetary - it
can simply be what is exchanged for the product or services, e.g.
time, energy, psychology or attention. Promotion: This includes
advertising, sales promotion, publicity, and personal selling,
branding and refers to the various methods of promoting the
product, brand, or company. Placement (or distribution): refers to
how the product gets to the customer; for example, point of sale
placement or retailing. This fourth P has also sometimes been
called Place, referring to the channel by which a product or
services is sold (e.g. online vs. retail), which geographic region
or industry, to which segment (young adults, families, business
people), etc. also referring to how the environment in which the
product is sold in can affect sales.
These four elements are often referred to as the marketing
mix,[3] which a marketer can use to craft a marketing plan. The
four Ps model is most useful when marketing low value consumer
products. Industrial products, services, high value consumer
products require adjustments to this model. Services marketing must
account for the unique nature of services. Industrial or B2B
marketing must account for the long term contractual agreements
that are typical in supply chain transactions. Relationship
marketing attempts to do this by looking at marketing from a long
term relationship perspective rather than individual transactions.
As a counter to this, Morgan, in Riding the Waves of Change
(Jossey-Bass, 1988), suggests that one of the greatest limitations
of the 4 Ps approach "is that it unconsciously emphasizes the
insideout view (looking from the company outwards), whereas the
essence of marketing should be the outsidein approach".
Nevertheless, the 4 Ps offer a memorable and workable guide to the
major categories of marketing activity, as well as a framework
within which these can be used.
3 2
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
3 3
Research may be defined as the search for knowledge through an
objective and scientific method of finding solution of problem.
Research methodology is a way to systematically solve the research
problem. It includes the various steps that are generally adopted
by a researcher in studying problem along with the logic behind
them. During my research I have adopted the following research
design. Research Design: To decide the objective and subjective of
the research. To determine the most suitable method of research. To
determine the sources of data. To decide the appropriate research
instrument for data collection. To determine the suitable sampling
design and sampling size. To conduct the field survey for data
collection. To prepare the research report. Descriptive Research
This method is undertaken when the researcher is interested in
knowing about the characteristics of certain groups such as age,
sex, education level, income. Interested in knowing the proportion
of unit in a given population who behaved in a particular way,
determining the relationship between two or more variable. This
method was the most suitable in my research work. Data collection
There may be different types of information and data, Some of the
information may be unpublished, some is complete and some is3 4
incomplete, some is reliable data and some is based, It is
necessary for the researcher to know and the information which is
usually employed in marketing research work and the types of
sources from which it is generally collected. The research problem
decides the nature of the sources of data. They may be primary data
and secondary data. Primary Data Primary data is being collected
during the course of asking questions by performing surveys.
Primary data is obtained either through respondent; either though
questionnaire or through personal interview. I have collected the
data through both of them. Secondary Data: Are the data already
available in the form of print material, website, journals etc, I
have used some Magazines, Newspapers, Websites and course material
for that purpose. Research Instrument: I have used the structured
questionnaire in my research process which has carefully designed
keeping the entire objective in mind. Most of the questions in my
questionnaires were closed ended in nature. Sampling plan: The
process of collecting observation from the elements of a large
population may be expensive, time consuming and difficult. It will
be cheaper and quicker to collect information from a sample plan of
the population. A sample is a subset of population through a valid
statistical procedure so that it can be regarded as representative
of the entire population. The valid statistical procedure of
drawing sample from the population is called sampling. Sampling
plan consists of following elements:Sample units:3 5
My sample units were direct dealers + sub-dealers + service
centre and customers so it is clear that sampling units are nothing
but variable to be studied. Sample Frame: The entire list which
contains the sample unit is known as sample frame; In this case my
sample frame was Delhi city. Sample size: The large sample is more
accurate the results would be but practically it is not feasible to
survey the entire target population or even the substantial portion
of it. In this project, being aware of the time and cost
constraints, sample size was 2 direct dealers including 27
sub-dealers and customers. Sample method: In my research process I
have used Non probability sampling, which involves purposive or
deliberate selection of particular units of a sample. Contact
method: Personal interview is that in which an interviewer obtains
information from interviewee by meeting face to face. The methods
of collecting information through personal interviews are usually
carried out in a structured way. Field survey: After carefully
choosing the way I have started the survey for accuracy of the data
I picked my sampling unit from some parts of the city, and then
went on to analysis and report making part.
3 6
YAMAHA ASSECORIES
3 7
Besides accessories for your motorcycle or scooter Yamaha also
offers a superb range of officially branded Yamaha riding gear and
casual clothing. On this page we offer you a sneak preview of what
we have available for you. Ask for the 2008 Apparel & Novelties
catalogue at your dealer to check
3 8
out our
complete clothing range.
3 9
GENUINE ACCESSORIES Apparel & Novelties 2008
ANALYSIS
4 0
ARE YOU AWARE ABOUT THE SUPERBIKE?
Are you aware about super bike?
yes
No
25%
75%
HAVE YOU SEEN YAMAHA LATEST BIKE?
4 1
HAVE YOU SEEN YAMAHA LATEST SUPER BIKE ?
YES
NO
30%
70%
WOULD YOU LIKE TO PURCHASES IT?
WOULD YOU LIKE TO PURCHASES IT ?
YES
NO
NEVER
10%
50% 40%
DO YOU THINK SUPERBIKES ARE FIT FOR INDAIN CONDITON?
4 2
DO YOU THINK SUPER BIKES ARE FIT FOR INDIAN CONDITION ? YES
NO
30%
70%
HAVE YOU SEEN INDIA FRIST 150 CC SPORT BIKE BY YAMAHA R15HAVE
YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ? YES NO
10%
90%
DO YOU THINK THIS BIKE SUCCESS IN INDIA?
4 3
DO YOU THINK THIS BIKE IS SUCCESS IN INDIA ?
YES
NO
15%
85%
WHICH ONE YOU THINK BATTER AND, WHY?
Series1 1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 WHICH ONE YOU
THINK BATTER AND WHY ? 90%
Series2
Series3
Series4
Series5 80%
60% 40% 40%
YAMAHA
BAJAJ
SUZUKI
TVS
HERO HONDA
HOW MUCH YOU CAN SPEND ON SUPERBIKE?
4 4
20 18 16 14 12 10 8 6 4 2 0 1 2 3 4 HOW MUCH YOU CAN SPEND ON
SUPER BIKES? 1.1-4 LAC. 2. 4-8 LAC. 3. 8-12 LAC. 4. 12-18 LAC.
4 5
RECOMMENDATION&SUGGESTION Yamaha showroom details Jinder
Yamaha No super bike in the showroom but they tell that they have
B-294,saraswati booking vihar.Pitam Pura , Color demand- Red ,
yellow New delhi-34 Promotion activity Road show, canopy Mostly
customer want styles bike Loan ICICI bank , and bushan bank They
say that bushan bank loans process is slow, and rate of interest is
high. Mostly young generation want super bikes They provided
insurance form Allianzs They deals only Yamaha bike Parameters Good
location Display was good and showroom is look like direct showroom
They have 8-10 member staff girls also, all are well dress Covance
power was good They have different 2 zone for customer, and staff
and cash and finance Price was different Customer Services Batter
stock of bikes So according to me jinder Yamaha is locketed in good
area and it have good looking showroom and better services for
customer
4 6
A-20,G.T. kamal No super bike in the showroom but they tell no
demand road,opp hans Color demandcinema azadpur, Promotion activity
No promotion activity delhi-110033 Mostly customer want styles bike
Loan ICICI bank , and bushan bank They say that bushan bank loans
process is slow, and rate of interest is high. Mostly young
generation want super bikes They provided insurance form Allianzs
They also have dealership with hero- Honda They says that here low
sale of Yamaha No re-sale value customer say Parameters Display was
good and showroom is look like direct showroom They have 4-5 member
staff , Covance power was average They have different 2 zone for
customer, and staff and cash and finance Price was different
Customer Services Batter stock of bikes No AC No clearness No clear
dress So according to me oswal autos is locketed in middle class
area they have better showroom but they dont have batter
services.and R15 is on demand ,and they dont have stock , according
to oswal autos R15 is super hit bike
4 7
Yamaha motor Yamaha showroom have super bike in saket India
sales pvt.ltd Yamaha bike Color demand- Red , yellow,white
station,gt 02 & gf Promotion activity Road show, canopy ,auto
show 04,MFG Mall delhi saket, new delhi Mostly customer want styles
bike 110017 Loan ICICI bank , and bushaan bank They say that
bushaan bank loans process is slow, and rate of interest is high.
Mostly young generation want super bikes They provided insurance
form Allianzs They have 4 to 5 zone Normal bike zone Super bike
zone Cyber caf zone, game zone And another one is assesery zone
Parameters Good location Display was too good Advertisement was
good They have 8-10 member staff girls also, all are well dress
Covance power was good They have different 2 zone for customer, and
staff and cash and finance Price is different Customer Services
Batter stock of bikes Changing room Net services Service So
according to my research Yamaha is located in good area and Yamaha
have good looking showroom and better services for customer
4 8
Yamaha motor Yamaha showroom have super bike in saket India
sales pvt.ltd 3ub,bunglow road, Color demand- Red , yellow,white
kamla nagar delhi Promotion activity Road show, canopy ,auto show
110007 delhi Mostly customer want styles bike Loan ICICI bank , and
bushan bank They say that bushan bank loans process is slow, and
rate of interest is high. Mostly young generation want super bikes
They provided insurance form Allianzs They have 4 to 5 zone Normal
bike zone Super bike zone Cyber caf zone And another one is
assesery zone Parameters Good location Display was good
Advertisement was good They have 8-10 member staff girls also, all
are well dress Covance power was good They have different 2 zone
for customer, and staff and cash and finance Price is different
Customer Services Batter stock of bikes Changing room Net services
Service So according to my research Yamaha is located in good area
and Yamaha have good looking showroom and better services for
customer ,but4 9
this showroom is too small and not in batter location
Carlton motors pvt. No super bike in the showroom but they tell
that they have Ltd booking 1282-86 kashmere Color demand- no
information gate bara bazar Promotion activity no information
Mostly customer want styles bike Loan ICICI bank , and bushan bank
They say that bushan bank loans process is slow, and rate of
interest is high. Mostly young generation want super bikes They
deals only Yamaha bike Parameters Not a good location NO Display
They have 2-4 member staff Covance power was good They have
different 2 zone for customer, and cash and finance Price is
different Customer Services Batter stock of bikes So according to
me carlton motors in good area and it have good looking showroom
and they also get booking R15
5 0
Delhi Scooters They have R1 super bike in the showroom Color
demandA-31A,Ring road, Promotion activity no information Rajouri
Garden, Mostly customer want styles bike New Loan ICICI bank , and
bushan bank Delhi - 110027 They say that bushan bank loans process
is slow, and rate of interest is high. Mostly young generation want
super bikes They deals only Yamaha bike Parameters good location
Display was good ,and decoration look like a direct showroom They
have 4-5 member staff ,all was busy with custmour Covance power was
good They have different 2 zone for customer, and cash and finance
Price was different Customer Services Batter stock of bikes So
according to me delhi scooter in good area and it have good looking
showroom and according to my research delhi scooter sell is good
like new bike-R15 Delhi scooter is fist dealer showroom in delhi
have superbike
5 1
COMPETITORS
suzuki hayabusa
Suzuki introduced the sportbike Suzuki GSX1300R, popularly known
as the Hayabusa, in 1999. Since its inception the Suzuki Hayabusa
was widely regarded as the fastest production motorcycle in the
world until major Japanese motorcycle manufacturers voluntarily
imposed speed regulators in their bikes. The Hayabusa derives its
name from the Japanese term for the Peregrine Falcon, the fastest
creature on the planet with speeds in excess of 300 km/h in its
hunting dive. The Hayabusa's 4-stroke, four-cylinder liquid-cooled
1299cc engine enables it to generate an enormous peak power of 175
bhp at 9800 rpm and reach from 0-100 km/h in three seconds flat.
The Hayabusa's roaring success prompted other motorcycle
manufacturers to come up with similar speed merchants like the BMW
K1200S and the Kawasaki ZX-14R. Suzuki Hayabusa Technical
Specifications Specs Engine 1299cc, 4-stroke, four-cylinder,
liquid-cooled, DOHC, 16-valve, TSCC
5 2
Bore x Stroke Compression Ratio Fuel System Lubrication Ignition
Transmission Final Drive Overall Length Overall Width Overall
Height Seat Height Ground Clearance Wheelbase Dry Weight
81.0 x 63.0mm 11.0:1 Keihin/Denso Fuel Injection Wet sump
Digital/Transistorized 6-speed, constant mesh #530 chain 2140mm
(84.3 in.) 740mm (29.1 in.) 1155mm (45.5 in.) 805mm (31.7 in.)
120mm (4.7 in.) 1485mm (58.5 in.) 217kg (478 lbs.) 218kg (480 lbs.)
CA. model Inverted telescopic, coil spring, fully adjustable spring
Suspension Front preload, 14-way adjustable rebound damping and
13way adjustable compression damping Link-type, gas/oil damped,
fully adjustable spring Suspension Rear preload, 22-way adjustable
compression & rebound damping Brakes Front Dual hydraulic disc
Brakes Rear Single hydraulic disc Tires Front 120/70-ZR-17 Tires
Rear 190/50-ZR-17 Fuel Tank Capacity 21 L (5.5 gal.) 19.0 L (5.0
gal.) CA. model Color Black, Red, Blue
Kawasaki ZX12R Ninja
5 3
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the
highperformance sportbike war raging among the Japanese motorcycle
manufacturers. The Ninja's liquid-cooled, 1199cc DOHC, 16-valve
4cylinder engine generates a peak power of 178 bhp at 10500 rpm.
The Kawasaki Ninja's revolutionary all-aluminium monocoque frame
and cast steering swingarm pivot areas realise an extremely stiff
structure and contribute to the bike's superb high-speed stability
and supersport handling performance. The ZX12R's wind-tunnel
designed fairing was developed with help from Kawasaki's aircraft
division and the redesigned upper cowl has a shorter nose for
improved aerodynamics and a sportier look. In honour of an
agreement reached among Japanese manufacturers, starting with 2001
models, Kawasaki introduced speed limiters in the ZX-12R to reduce
the bike's top speed to 300 km/h. Kawasaki ZX12R Ninja Technical
Specifications Engine Displacement Starting Bore x stroke
Compression ratio Cooling Carburetion Ignition Four-stroke, DOHC,
inline four 1,198cc Electric 83.0 x 55.4mm 12.2:1 Liquid Fuel
injection with 46mm throttle bodies and sub throttles Digital5
4
Transmission Frame Rake / trail
Six-speed Aluminum monocoque 23.5 / 3.9 in. 43mm inverted
hydraulic telescopic fork with Suspension (front) adjustable
compression and rebound damping, adjustable spring preload UNI-TRAK
system with single shock, adjustable Suspension ( rear) compression
and rebound damping, adjustable ride height, and adjustable preload
Wheel travel (front) 4.7 in. Wheel travel (rear) 5.5 in. Tire
(front) 120/70 x 17 tubeless Tire (rear) 200/50 x 17 tubeless Front
brake 320mm dual hydraulic discs Rear brake 230 single hydraulic
disc Overall length 82.1 in. Overall width 29.1 in. Overall height
47.2 in. Ground clearance 4.7 in. Seat height 32.3 in. Dry weight
463 lbs. Fuel capacity 5.0 gal. Wheelbase 57.1 in.
Honda CBR1100XX Blackbird
5 5
The CBR1100XX was the culmination of Honda's ambitious effort to
produce the ultimate superbike with a breathtaking performance. The
unique design of the Blackbird facilitates excellent aerodynamics
by achieving a small frontal area and one of the lowest effective
coefficients of drag in motorcycling, while ensuring a remarkably
high level of wind protection and rider comfort. The CBR's
liquid-cooled, 16-valve DOHC inline-four cylinder 1137cc engine
generates a peak power of 153 bhp at 10000 rpm. On the braking
front, Honda's revolutionary Linked Braking System (LBS), first
used in the 1993 CBR1000F and completely revised on the 1996
ST1100, simultaneously engages both front and rear brakes when
either the front brake lever or rear brake pedal is used. The CBR's
dual-spar diamond-configuration aluminum frame features a
triple-box-section extruded aluminum swingarm that offers
exceptional rigidity without excessive size and weight. The
swingarm is supported by a standard Honda Pro-Link rear suspension
system which features an H.M.A.S. rear damper. Honda CBR1100XX
Technical Specifications Engine Type Bore and Stroke Compression
Ratio Valve Train Fuel System Ignition Transmission Final Drive
Front Suspension Rear Suspension Front Brakes 1137cc liquid-cooled
inline 4-cylinder 79mm x 58mm 11.0:1 DOHC; 4 valves per cylinder
Electronic fuel injection with automatic enricher circuit
Computer-controlled digital with 3-dimensional mapping Close-ratio
6-speed 530 O-ring-sealed chain 43mm HMAS cartridge fork; 4.7
inches travel Pro-Link HMAS single shock with spring preload and
rebound damping adjustability; 4.7 inches travel Linked Braking
System; Dual 310mm discs with
5 6
three-piston calipers Linked Braking System; Single 256mm disc
with Rear Brakes three-piston caliper Front Tire 120/70 ZR-17
radial Rear Tire 180/55 ZR-17 radial Wheelbase 58.7 inches Rake
(Caster Angle) 25.0 Trail 99mm(3.9 inches) Seat Height 31.9 inches
Dry Weight 491.6 pounds Fuel Capacity 6.3 gallons, including
1.1-gallon reserve Color Badass Metallic Titanium
YAMAHA- R15 AND COMPARE WITH BAJAJ, HERO HONDA Bajaj Pulsar 220
DTSi Hero Honda Karizma R Yamaha YZF R15
Rs. 87125.00 Rs. 82220.00 VEHICLE SUMMARY Type: Sports
Rs. 97425.00 Sports Sport Bike
5 7
Top Speed: 126kph Fuel Consumption: City Fuel Consumption:
Highway ENGINE SPECIFICATIONS Displacement: Engine: Maximum Power:
Maximum Torque: Gears: Clutch: Bore: Stroke: No. of Cylinders:
Cylinder Configuration: Valve Per Cylinder: Engine Block Material:
Chassis Type: Cooling Type: Carburetor: Motor Power: Motor Range:
Paddling Arrangement 0 to 60: 100 to 0: DIMENSIONS Length: Width:
Height: 220 cc 20.06ps@8500rpm 19.12nm@6000rpm 5 Speed 177 67 62.4
NA NA NA NA 4.84 sec. -
125kph -
145kph 32.00 43.00
223cc 17bhp@7 000rpm 1.87kgm @6000rp m 5 Speed 150 NA NA NA NA
NA NA -
149.8cc Liquid-cooled, 4stroke 17bhp@8500rpm 15nm@7500rpm 6
Manual Wet Plate 57 58.7 1 4 Deltabox Frame Liquid Cooling 3.20
sec. -
-
-
1995.00 mm 670.00 mm 1070.00 mm
OTHER SPECIFICATIONS Weight: 136.00 kg
150.00 kg 131.00 kg5 8
Ground Clearance: Fuel Tank: Wheelbase: Turn Circle: Electrical
System: Headlamp: Battery Type: Battery Voltage: Battery Capacity:
Battery Charger Type: Horn: Wheel Type: Wheel Size: Tubeless:
Colors:
177.00 mm 15.00 ltrs 1350.00 mm 0.00 mtrs NA NA NA NA
150.00 mm 15.00 ltrs 1355.00 mm 0.00 mtrs NA NA NA NA
160.00 mm 12.00 ltrs 1290.00 mm 0.00 mtrs 12V35W / 35W 35W
Alloys 80/90 / 100/80 mm Yamaha Blue and Graphite
ACTIVE AND PASSIVE SAFETY Suspension(Front): NA
Suspension(Rear): Brakes: Brakes(Rear): Stand Alarm: COMFORT AND
CONVENIENCE Fuel Guage: Digital Self Start: Tacho Meter: Analogue
Trip Meter: Alloys: Warranty: Speedometer: Digital-1 NA Digital NA
260mm dia Disc 230mm dia Disc
NA NA NA
Telescopic Linked type Monocross Liquid Cooling Hydraulic,
single disc
Analogue Digital Analogue Analogue AnalogueDigital-2 1 NA
Analogue Digital5 9
Passenger Footrest: X Passenger Backrest: X Step-up Seat: X
Pass-light: X Low Fuel Indicator: X Low Oil Indicator: X Low
Battery Indicator: X High Oil Temp. X Indicator: Choked Air Filter
X Indicator:
X X X X X X X X X
X X X X X X
Summary and conclusion R15 Yamaha YZF R15 is the first model for
the Indian market designed in the true supersport image and
featuring a high-level balance of enjoyable running performance on
winding roads. Packed full of state-of-the-art technologies, the
new YZF-R15 boasts performance worthy of a supersport model and a
body design that evokes the image of the YZF-R series and gives
visual expression to the quality of its ride. The YZF R15 is
powered by 149.8cc Fuel Injected liquid cooled engine that will be
producing an almost impossible 17bhp with maximum torque of 15 Nm
at 7500rpm; which makes it like the most powerful bike under 200cc
range and has a 6-speed Transmission. Yamaha is showcasing its
potential for India with some real performance. It is based on
totally race technology with which MotoGP bikes runs, technology
with which R1 is built. It has Indias first 150cc 4 valve engine
with forged pistons, Deltabox frame & 6speed gear box. Its
overall length is 1995mm, overall width is 670mm and its wheels
base is 1290mm. Since6 0
sporty YZF R15 is shorter too and its height is just 1070mm. YZF
R15 features F 80/90 -17 inches tyres in the front and 100/80-17
inches tyres in the rear. Both the tyres are tubeless. Design The R
Design: This characteristic of motorcycles designed by YAMAHA as
represented by the R series reflects the philosophy running through
these models expressing performance visually. For example, YZF-R6
shows a strong body line that springs up in a single line from the
rear axle to the pivot and then to the head pipe. This is a visual
expression of the straight shape of the Deltabox frame. These
elements are a visual expression of frame rigidity. Viewed from the
side, the shape created by the side panel and the upper surface of
the tank creates an impression of the center of gravity shifting to
the front tire. This is a visual representation of how the front
tire grips the road in its sporty running performance. Needless to
say, YZF-R1, with its athletic build, is also a visual expression
of performance. A characteristic of the R series is that, when you
view the machine, you get a sense of its concept and performance.
This philosophy has been fully transmitted to YZF-R15. An important
point to note is that this motorcycle is not a scaled-down version
of YZF-R1 or YZF-R6. YZF-R15s design is based on having an
excellent engine cooling method. The shape of the cowling around
the radiator area was determined so that the shapes of the air
intake area and the rear outlet area where the air is scooped out
are optimized to improve radiator efficiency. As for the outlet
area, the mid-cowl area was designed using sculpturing 3D methods
to create a three dimensional shape with a sense of volume. This
resulted in an outlet area through which air is directed outwards
with minimal resistance. We were able to present the new R series
also in terms of design, and we have been able to maximize the
performance of the liquid cooled engine, which will be a first for
the Indian market. When viewed from the front, it gives a sense of
volume that seems well beyond its 150cc displacement. This does not
simply mean that it is voluminous, but that it is grounded in the
Art of Engineering which transforms function into art.6 1
Engine YZF-R15 is equipped with this all-aluminum cylinder
called the DiASil Cylinder and a forged piston, the same type of
piston used in YAMAHAs supersport bikes. The fact that both the
piston and cylinder of YZF-R15 are all-aluminum ensures excellent
heat dissipation, eliminates heat-induced engine power loss, and
helps improve fuel efficiency. The DiASil Cylinder is given a
special surface treatment to prevent oil evaporation from the
cylinders surface and improve oil consumption. The cylinder also
has excellent hardness and is considerably resistant to wear
compared to conventional iron sleeves. Additionally, the piston is
made in a forging process, the optimum way of achieving lightweight
designs.The reciprocating mass with the forged piston is
approximately 20% less ( according to Yamaha test ) than with an
engine of the same displacement fitted with a conventional cast
aluminum piston. Resulting in an invigorating feeling when revving
up. Conventional pistons are typically made in a casting process
where molten aluminum is cast in a mold. YAMAHA developed its
proprietary controlled forging technology in 1997, which enables
mass production of forged aluminum pistons. These pistons have been
used in sport models such as the R series. The same manufacturing
process was used to develop YZF-R15. Forged pistons retain the
excellent strength of aluminum alloys because the metallurgic
matrix of aluminum is not affected during the fabrication process.
Therefore, the piston can be made lighter and thinner. Chassis
YZF-R15 is equipped with a linked type monocross suspension that
delivers a comfortable ride and a cushioning performance that is
less prone to bottoming out. In particular, it reduces annoying
sinking when riding tandem. The linked monocross suspension
consists of a link mechanism sandwiched between the rear arm and
cushion unit to create changes in the lever ratio based on the
lever effect. When the shock absorber is almost fully extended, the
lever ratio is high and therefore the spring is soft, and the
damper works softly as well. As the shock absorber strokes in, the
lever ratio gradually decreases and the spring rate increases.
Eventually, when it is nearly fully stroked in, the lever ratio
becomes small and the spring becomes hard and strong. The
damper
6 2
also becomes hard. By making changes to the lever ratio in this
way, we were able to achieve soft riding comfort as well as
excellent damping under intense load conditions. The optimization
of the frame and rear arm rigidity of the Deltabox Frame combined
with the effects of the linked type monocross suspension achieve
good riding comfort, agile handling, and turnability, hardly ever
causing bottoming out. Fuel Efficiency
In order to maximize the efficiency of the fuel injector, which
injects the optimum amount of fuel for different amounts of intake
air, YZF-R15 is equipped with a large 3-liter air cleaner. The duct
area of the intake duct was designed optimally to optimize the flow
of intake air. Additionally, the use of a 4-valve combustion
chamber (a combustion chamber with 2 intake and exhaust valves
each) has allowed designers to layout the spark plug at the center
of the combustion chamber for better flame propagation. This also
increases the total valve area relative to the 2-valve chambers for
improved intake/exhaust efficiency (volumetric efficiency). YZF-R15
is fitted with a hemispherical 4-valve combustion chamber, a
configuration that allows intake and exhaust valves to be laid out
in the smallest size possible. Summery and conclusion R1, MT01 I
could start telling you what a great motorcycle the R1 is, but
well, you could just read any review as everyone seems to have come
to the same conclusion anyway. But I can tell you according to my
research. For starters, it's quite comfortable on longer rides. A
lot of people complain about getting tired wrists on an extreme
machine like this, but as long as you don't lean on the clip-ones
too much and ride on nice twisty roads to keep you busy, it's no
problem at all. In the city, it's not the ideal bike, but it does
get me around. As long as you can get past the lines of cars (which
isn't that hard with a small motorcycle) and you can keep on
moving, it's ok. (Well, the problem with not moving is more in the
protective clothing I'm always wearing when riding my R1, which can
be quite hot when you're not moving on a hot summer day). You
should never ride an R1 on a highway if you want to have fun. It's
simply impossible to drive remotely close to the speed limit, so
you're6 3
always looking out for speed camera's and police vehicles ;-)
And most highways don't have many corners anyway. Of course, the
best place to drive an R1 is on a race circuit. We don't have that
many race circuits around here though, so there aren't a lot of
opportunities to ride it there., but the big possibility of
crashing it when racing (in which case we couldn't afford a
replacement R1) has kept me from racing it. So we just try to find
as many roads as possible which resemble race circuits, to have a
lot of fun on R1 ;-) And when you want to take it (relatively)
easy, the enormous torque which the R1 power plant delivers from
low down makes sure you don't have to keep the revs up. It's really
a quite comfortable touringbike ;-)
QUESTIONERIESName:Address:Phone no.:E-mail:-
Are you aware of superbikes? 1. yes 2. No Have you seen Yamaha
latest bike? 1. yes 2. No Would you like to purchases?
6 4
1. yes 2. No How much you can spend on superbikes?
-------------------------------------------------------------------------------------Do
you think superbikes are fit for Indian condition? 1. yes 2. No
1670cc bike V/S cc car what will you prefers? 1. bike 2. car Have
you seen Yamaha superbikes at Yamaha station? 1. yes 2. No
Have you seen Indias fist 150 cc sports bike by Yamaha- R15 1.
yes 2. No Do you think this bike success in India? 1. yes 2. No
Which one you think batter, why 1. YAMAHA 2. BAJAJ 2. SUZUKI 3. TVS
3. Others Comments about Yamaha YZF-RI, MT01 And new R15
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------6
5
AbbreviationsFRP YMC MITI YMCA YIMM OMDO YMA YMMC YMT GHP CJYM
YMF YMMEX YMAG YMH - Fiberglass reinforced plastic - YAMAHA MOTOR
CO. - Ministry of Trade and Industry - Yamaha Motor Canada Limited
- Yamaha Indonesia Motor Manufacturing - Overseas Market
Development Operations - Yamaha Motor Australia - Yamaha Motor
Manufacturing Corporation - Yamaha Motor Taiwan - gas heat pump -
Chongqing-Jianshe Yamaha Motorcycle - Yamaha Motor France - Yamaha
Motor de Mexico, S.A. de C.V. - Yamaha Motor Austria GmbH - Yamaha
Motor Hungaria Kft.6 6
CCS YMTT LYM EYML YMCE YPMI YMARG YMNI YMVN YMAP YMDP YDS
YMMWJ
- Customer Community Satisfaction - Yamaha Motor Taiwan Trading
Co., Ltd. - Linhai Yamaha Motor - Escorts Yamaha Motor Ltd. -
Yamaha Motor Components (Europe) - Yamaha Motor Parts Manufacturing
Indonesia - Yamaha Motor Argentina S.A. - Yamaha Motor Nuansa
Indonesia - Yamaha Motor Vietnam Co. - Yamaha Motor Asia Pte. -
Yamaha Motor del Peru - Yamaha Motor Distribution Singapore -
Yamaha Motor Manufacturing West Java
BIBLIOGRAPHY
Marketing Research : Marketing Management : Newspapers :
M.V.Kulkarni Philip Kotler Times of India (Accent)
6 7
Websites: www.Yamaha -Motor-India .com www.google .com
6 8