ANOOP . P P13164 BUSINESS UPDATE
Jan 18, 2015
ANOOP . PP13164BUSINESS UPDATE
CONTENTS Company detailsVision StatementYamaha ProductsSources of PromotionEmerging MarketsCompetitorsSWOT Analysis CSR
TYPE PUBLIC
FOUNDED ON OCT 12,1887
HEADQUARTERS IWATA SHIZUAKA,JAPAN
CEO GENICHI KAWAKAMI
NO OF EMPLOYEES 52,000
COMPANY DETAILS
Establishing ‘YAMAHA’ as the “exclusive and trusted brand” of customers by “creating kando”( touching their hearts).
VISION STATEMENT
Yamaha logo
Interesting facts
Yamaha to export sports bike to Japan from India.
- First in the history of Indian 2 wheeler market
- First shipment of 300 motorcycles with 150cc
Yamaha to make worlds cheapest bike - Called as nano of motorcycles - Price around Rs 27000.
YAMAHA -WORLD
FINANCIAL HIGHLIGHTS
Revenue US$15.9 billion Operating Income US$189.3 million Net Income US$ 225.5 million Market share of 3% in motor cycles and
16% in scooters. Company sales increased by 13.2 % for
the year January 2013
Yamaha products
Motorcycles Sport bikes Commuter Vehicles including scooters Recreational Vehicles — All-terrain vehicles and
snowmobiles Boats — Powerboats, sail boats, utility boats and
custom boats Marine Engines — Outboard motors, electric
marine motors, marine diesel engines Electric bicycles Automobile Engines Golf cars
OTHER YAMAHA PRODUCTS SOLD IN INDIA
Musical Instruments Piano’s , keyboards Guitar’s , DrumsElectronic and Entertainment
Instruments Speaker systems Headphones Blue ray players AV receivers and amplifiers
AMBASSADOR’S OF YAMAHA
JOHN ABHRAHAM DEEPIKA PADUKONE
Reasons for failure of Yamaha RD-350
Very less fuel efficiency - Around 13km per liter
More pollution - 2 stroke engine - Dual silencer
RX 100
RX 100 ( History )
First bike launched in the year 1985 First lightweight motorbike in India 100 cc bike 2 stroke engine Tough competitor for other biking
giants
SOURCES OF PROMOTION Television advertisements Newspaper advertisements Movies Uses of their Sports bikes Celebrities
Emerging markets
Yamaha is now concentrating on tapping rural markets for larger sales.
The two wheeler industry in India registered a de-growth of -0.2% Jan-April 2013) while Yamaha registered a 22% growth rate.
COMPETITORS HERO HONDA BAJAJ KTM TVS SUZUKI
SWOT Analysis
Strengths: Excellent branding, advertising Yamaha Motor Corporation has over 39,000
employees Produces long lasting products Well established and trusted
Weakness: Yamaha has narrow product line in Indian
market Lesser fuel efficiency
Opportunities: Products are cheaper than Honda Growing demand in the market Innovative products Banks are willing to give motorcycle credits
Threats: Increasing number of players in the market Raising raw material costs Lower reselling value than Honda
CSR Reduction of co2 emission from
manufacturing processes. Adopted 3R Concept ( Recycling, Reusing
and Reducing ) Beach clean up - 600 employees , family members,
and interested persons participated in the event in 2012.
THANK YOU !