Yamaha Company Profile-Arpit

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YAMAHA-Company

History,Structure andProfile

Report by:-Arpit Vashist

Dept. Of Mechanical Engineering

Delhi Technological University,Delhi

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YAMAHA History

Yamaha Corporation is a Japanese multinational corporation and conglomerate

based in Japan with a wide range of products and services, predominantly musical

instruments, electronics, motorcycles and power sports equipment.

Established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha

as Nippon Gakki Company, Limited (literally Japan Musical Instrument

Manufacturing Corporation) in Hamamatsu, Shizuoka , Yamahas origins as a

musical instrument manufacturer is still reflected today in the group's logoa trio

of interlocking tuning forks.

It was only after World War II,the companys then president Genichi Kawakami

decided to use the remains of the company's war-time production machinery and

the company's expertise in metallurgical technologies to the manufacture of

motorcycles.The first Yamaha bike,The YA-1 (AKA the "Red Dragonfly"), of which

125 were built in the first year of production (1954), was named in honour of the

founder. It was a 125cc, single cylinder, two-stroke, street bike.The YA-1 was got

much appreciation and its popularity & success resulted in the founding of the

Yamaha Motors Co.,Ltd.

Since then,YMC has never looked back and has continued to manufacture 2

wheelers and has acted as a key player in the automotive industry.

Also, Yamaha has grown to become the world's largest manufacturer of musical

instruments , as well as a leading manufacturer of semiconductors, audio/visual,

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computer related products, sporting goods, home appliances, specialty metals and

industrial robots.

Other companies in the Yamaha group include:

1.Bsendorfer Klavierfabrik GmbH, Vienna, Austria.

2.Yamaha Motor Company

3.Yamaha Fine Technologies Co., Ltd.

4.Yamaha Golf Cart Company

5.Yamaha Livingtec Corporation

6.Yamaha Metanix Corporation

7.Yamaha Music Communications Co., Ltd.

8.Yamaha Pro Audio

Diversification of the Yamaha

The Yamaha expanded itself into various businesses.The year in which the

company took step in those businesses are given below:

1897- Keyboard Instruments (reed organ, pianos in 1900)

1903 -Furniture

1914- Harmonicas

1922- Audio Equipment (crank phonograph first)

1942- Guitars

1954- Small engines and vehicles/watercraft (YA-1 motorcycle first)

1959- Sporting Goods (starting with archery)

1959- Music Schools

1961- Metal alloys

1965-Band Instruments (trumpet first)

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1971- Semiconductors

Yamaha Motor Company,Ltd

The Yamaha Motor Corporation, Ltd., begun on July 1, 1955, is a major part of theentire Yamaha group, but is a separately managed business entity from the

Yamaha Corporation. The Yamaha Motor Corporation is the second largest

manufacturer of motorcycles in the world.

The first bike manufactured by Yamaha-YA1.

YMC Profile

Type Public

Industry Automotive

Founded July 1, 1955

Headquarters Iwata, Shizuoka,Japan

Area served Global

Key people Hiroyuki Yanagi,President&

Representative Director

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Products Motorcycles,Commuter

Vehicles & Scooters,

Recreational Vehicles, Boats,

Marine

Engines,Snowmobiles,Personal

Watercraft,Electrically Power

Assisted Bicycles, Automobile

Engines, Unmanned Aerial

Vehicle, Golf Cars, Power

Products, Pools, Compact

Industrial Robots, Wheelchairs,

Parts including Apparel,

Helmets

Revenue US$12 billion (2005)

Operating

income

US$900 million (2005)

Net income US$550 million (2005)

Employees 39,300 (2005)

Parent Yamaha Corporation

Subsidiaries Minarelli

MBK

Website Yamaha Motor Global

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YMC Headquarters at Iwata,Shizuoka,Japan.

India Yamaha Motors Pvt.,Ltd.

Yamaha entered the Indian market in 1985 as IYM and after 11 years,entered into

a 50% partnership with the Escorts Group in 1996.In August 2001 again, Yamaha

acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co.,

Ltd, Japan (YMC). In 2008, YMC entered into an agreement with Mitsui & Co., Ltd.

to become a joint investor in the motorcycle manufacturing company "India

Yamaha Motor Private Limited (IYM)".

Recently, in April 2013 the IYM split into three different companies making two

separate units for Sales and Research & Development.

1. IYM(India Yamaha Motors Pvt.,Ltd.)

2.YMRI(Yamaha Motors Research & Development India)

3.YMSIL(Yamaha Motors Sales Inida Limited)

IYM operates from its state-of-the-art manufacturing units at Surajpur(Greater

Noida) in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for

both domestic and export markets. With a strong workforce of more than 2,000

employees, IYM is highly customer-driven and has a countrywide network of over

400 dealers. Presently, its product portfolio includes VMAX (1,679cc), YZF-R1

(998cc), FZ1(998cc), YZF-R15 version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ16

(153cc), SZ-R(153cc), SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110

(106cc), Crux (106cc), Ray(113cc) and the recently launched Ray Z.

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intend to develop them to achieve international level of professionalism with

progressive career development. As a good corporate citizen, we will conduct our

business ethically and socially in a responsible manner with concerns for the

environment.

Grow through continuously innovating our business processes for creating value

and knowledge across our customers thereby earning the loyalty of our partners &

increasing our stakeholder value.

Core competencies of Yamaha

Customer #1-We put customers first in everything we do. We take decisions

keeping the customer in mind.

Challenging Spirit-We strive for excellence in everything we do and in the

quality of goods & services we provide. We work hard to achieve what wecommit & achieve results faster than our competitors and we never give up.

Team-work-We work cohesively with our colleagues as a multi-cultural team

built on trust, respect, understanding & mutual co-operation. Everyone's

contribution is equally important for our success.

Frank & Fair Organization-We are honest, sincere, open minded, fair &transparent in our dealings. We actively listen to others and participate in

healthy & frank discussions to achieve the organization's goals.

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IYM Surajpur Plant(Greater Noida)

This plant was inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th

July 2009, which have capacity to produce 6 lakh motorcycles annually including

Fazer followed by FZ-16, FZ-S, YZF-R15,Ray and other models. The plant capacity

can be augmented up to 1 million units.

This fully integrated assembly plant is built on the lines of Yamahas globally tried,

tested and successfully implemented standards and meets the global quality

benchmarks. At the core are the 5-S and TPM(Total Productive Maintenance i.e.

each and every element of production should be accurately and regularly

maintained)activities that fuel its Manufacturing Processes. The plant has 3 vehicle

assembly lines and 4 engine assembly lines including one dedicated for export

engines. The engine and vehicle assembly lines are synchronized and incorporate

concepts of Unit Assurance i.e. Complete Product Assurance, Parts Assurancethrough 100% kit supply on lines and synchronization of parts storage, supply and

production. The innovative production processes along with high tech final

assurance processes are aimed to achieve Zero Claims at the dealers and thus, a

highly satisfied customer base.

The recent activity in which IYM,Surajpur plant was much in news was for the

companys innovative idea of employing an all-women assembly line for theproduction of their scooter Ray.The idea, empowering and employing women,was

much appreciated worldwide.

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Company Structure of IYM

The company structure of IYM is represented by a pyramid and a flow

chart below:

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The above Pyramid represents the hierarchical structure of the IYM.

CEO

Directors

Executive VP

Vice President(VP)

General Manager

Deputy General Manager

Assistant General Manager

Section Head

Senior Manager

Manager

Deputy Mangaer

Assisitant Manager

Engineers (Senior, Executive, Assistant)

Trainees

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Flow Diagram for Organisational structure of IYM

HiroyukiSuzuki(CEO)

Ruiji Kawashima(Business Exp.)

Shinchiro Kimura(Corp. Group)

TakashiTerabayashi(Production)

M. Okamoto(Administration)

ToshikazuKoyashi(R&D)

Masaki Asano(Sales &

Marketing)

Jun Nakata(Sales& Marketing)

Roy Kurian (FieldOp. Group)

T. Yamazaki(Spare Parts)

Ravinder Singh(Planning &

Admin. Group)

John M.(CS)

HirokazuYoshimitsu (SalesStrategy & Plann.)

Tetsuya I.(Service)

E. P. Sreekumar(Service)

H. K. Dahwa(Tech.

Publication)

Nikhil Gour(Product Quality)

R.P. Singh(DomesticWarranty)

P.K. Otto(Product Quality)

Ankush Parashar(Product Quality-

FZ Series)

Anshu Bhasin(Service)

Jawahar LalSharma (Field

Coord.)

Himanshu Rishi(Export Warranty)

Nirat Satsangi(Service)

Minakshi Sharma(Sales HR)

Sunil Kumar(Service)

Anurag Sharma(Service Planning)

Nivedita(Service Planning)

K. Vishnubhatla(Sales Mgmt.)

Hitoshi Inaqaki(Quality Group)

Organisational Structure of IYM

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