Yahoo! Network Plus 2_4_11

Copyright ©2010 Yahoo! Inc. All Rights Reserved.

YAHOO CONFIDENTIAL

Power Your Performance.

[ Presented By: Devan McCoy ][ [email protected] ]


Copyright ©2010 Yahoo! Inc. All Rights Reserved. 2

Quality

Audiences

Smarter Spend

Brand Guardian Exp

ertise

Reach your target audience at scale on Yahoo! Network Plus, a safe environment where millions engage daily with rich, quality content.

Yahoo! Network Plus


Anchored on Yahoo! Plus Quality Publisher Partners

* Access to additional media sources through acquisition of Dapper


Yahoo! Properties Ranked #1 in Their Categories

Source: comScore, MediaMetrix, December, 2010


Yahoo! Network Plus is

anchored on Yahoo!

properties, many of which

are the most visited in

their categories

Source: comScore, Ad Networks Report, December, 2010Data includes text and display based ads.Google Ad Network data now includes Ad Sense..

Delivering One of the Largest Audienceson the Web

Rank NetworkUS Unique

Users (000) ReachImpressions

(MM)

#1 Google Ad Network* 197,723 93% 256,663

#2 Yahoo! Network 183,462 87% 178,156

#3 AOL Advertising 180,010 85% 42,159

#4 Turn Media Platform 168,796 80% 16,340

#5 ValueClick Networks 167,774 79% 17,991

#6 24/7 Real Media 165,228 78% 15,578

#7 Collective Display 159.393 75% 15,685

#8 AdBrite 155,504 73% 12,161

#9 Specific Media 151,360 71% 33,627

#10Microsoft Media Network 147,502 70% 46,314


Almost 100% of the audience on other ad networks is also on Yahoo!. Focus your advertising dollars with the solution that can meet your marketing objectives.

Yahoo! Network Plus

87% reach against total internet population

AOL Advertising

95% of audience is on

Yahoo!

Google Ad Network

91% of audience is on Yahoo!

Microsoft Media

Network

95% of audience is on

Yahoo!

Valueclick


Specific Media


Source: comScore, December, 2010

On the Ad Network that ReachesYour Audience in One Single Buy


Engaging Consumers Monthly in BIG Numbers

Yahoo! Network Plus delivers: Scalability for targeting Deepest understanding of behavior and insights

Yahoo! Network

Plus

Microsoft Media

Network

AOL Advertis-ing

Specific Media

Collective

971

314 253 22298

Average Monthly Interactions Per User

Source: comScore, Ad Network Report, calculated monthly figures, December, 2010


Moms

• 40M Online • 93.5% Reach

• Online Interests: staying connected with friends and family and entertainment.

Males 18 – 34


• Online Interests: Entertainment, getting organized and things done.

Teens (Millennials)


• Online Interests: Entertainment, videos and sports.

Source: comScore MediaMetrix, Dec 2010 and comScore PlanMetrix, Dec 2010.– Monthly US NumbersTeens: Ages 15 – 24Moms: Women ages 18 – 64 with children

Connecting with Millions of People Across Key Audiences


Huge Amounts of Data to Target Your Audience

Interest based data

Registration data

Intent data

Third party dataThird Party

Data Providers


Geographic

Personalized Retargeting

Channel Targeting

Behavioral Targeting

Search Retargeting

Demographic

Front PageRetargeting

Targeting Options to Help Engage andDrive Conversions With Your Audience


Yahoo! Retargeting Suite: Engage and DriveActions With Interested Consumers

Extend Brand Awareness

Drive Consideration and Engagement

Drive Actions and Purchases

• Reverse Retargeting: Extend the reach of your campaign.

• Creative Retargeting: Sequentially message your campaign to your audience.

• Clicker Retargeting: Retarget uses who clicked your ad.

• Search Retargeting: Target searchers with display ads.

• Site Retargeting: Display ads to users who visited your site.

• Personalized Retargeting: Personalized ad content to users who visited your site; option to pay for clicks, conversions or impression.


Search Retargeting: Target Searchers With Display Ads

Consumer conducts a search using one of the

targeting key words

Search results for search appear

Within seconds display ads appear on sites the user visits on Yahoo!

Network Plus


Personalized Retargeting: How it Works


Personalized Retargeting: Turn Your SiteVisitors Into Your Best Customers

Even with very targeted audiences, most users who visit sites do not purchase or convert immediately

Personalized Retargeting reduces inefficiencies in the path from exposure to conversion by re-engaging site abandoners with personalized creative to drive them toward conversion


Smart Ads: Reach Your Audience at ScaleWhile Engaging Them as Individuals

Personalizes and optimizes every ad to each user to deliver on your marketing objectives, from awareness to conversion.

Yahoo! user data and leading dynamic ad technology to optimize ad content to the right individual at the right time.

Run and optimize against thousands of creative executions without sacrificing creative control or development.

Background x Image x Messages = thousands of variations!

Personalized to each individual

Science behind smart advertising

Limitless creative canvas

View Smart Ads simulation

http://advertisingcentral.yahoo.com/publisher/sa_simulator


Netblocks: Increase Your CampaignReach and Frequency

*Yahoo! Internal data, January 2010, April 2010

Netblocks provide a high volume of impressions that reach a mass or targeted audience in a short period of time to help grow brand awareness,

optimize frequency and maximize reach


CPACost-per-

action

dCPMDynamic Cost-per-thousand

Flexible Pricing to Reach Your ROI Goals

CPCCost-per-click

CPMCost-per-

impression

Optimized towards sites and users that match the fixed CPC, you pay for clicks.

Optimized towards sites and users that match the fixed CPA, you pay for conversions/actions.*

Optimized towards sites and users that match the fixed CPM, you pay for impressions.

*For qualified campaigns

Optimized based on your specific backend ROI goals such as cost-per-click or cost-per-action, and maximum bid price to dynamically generate a bid in real-time.


Dynamic Pricing Illustrated

Every impression priced to reflect the correct value to each advertiser, giving advertisers the ability to buy impressions across inventory while meeting

backend ROI goals


Highest standards of partner quality

Built trust with users with controls such as Ad

Interest Manager

One of the most trusted brands on the web

Source: 2010 Edelman Trust Barometer

Trusted Brand and Carefully Selected Publisher Partners



Expert Team Helping Your Campaigns Perform Their Best

Industry Leading Expertise

Collaboration and Strategy

Insights and Results


Yahoo! Network Plus Complements aYahoo! Premium Display Buy

Yahoo! Premium Display and

Yahoo! Network Plus

Yahoo! Network

Plus

Search

Primary Goal: PerformanceROI focusedRetargeting

Primary Goal: BrandingHigh Reach

Custom programs


We Can Use Yahoo! User Attribute and Intent Based Data to Find Your Audience


Search Retargeting

Attribute Based Targeting

Intent Based Targeting


Awareness

Engagement

Action / Conversion


Partner with Yahoo! Network Plus toPower Your Performance

Reach your target audience at scale on Yahoo! Network Plus, a safe environment where millions

engage daily with rich, quality content on one of the largest ad networks. Smarter spending, optimization technologies and an expert human touch combine to

deliver your performance marketing objectives.


Yahoo! Network Plusis using

THANK YOU[ AE NAME ][ AE EMAIL AND PHONE NUMBER]

to

Power Your Performance


APPENDIX: Case Studies


Vivid Seats Case Study: Personalized Retargeting Campaign

Goal: • Increase purchase conversions• Lower campaign CPA

Solution:• Store exact events a user viewed, but didn’t purchase

• User was retargeted across the web with the same events, local events and latest prices were displayed in app like unit

Results may vary.


Vivid Seats Case Study: Conversion Results

349% more post-view conversions than other personalized retargeting vendor

Results may vary.


Vivid Seats Case Study: Incremental Lift Results

100% more incremental view-based conversions than the PSA group

Results may vary.


Yahoo! Case Study: Travel Clients

Yahoo! Internal Data, 2010.Results may vary.

In 2010, travel clients implemented Personalized Retargeting to improve conversion and CTR rates.

Sales Revenue Lift

Conversion Rate Lift

Click Rate Lift

0% 100% 200% 300% 400% 500% 600% 700%

97%

104%

600%

Lift from Personalized Retargeting over Standard Site Retargeting

Yahoo! Network Plus 2_4_11

Technology

yahoo network plus87

yahoo network pluscopyright

yahoo properties

yahoo source

yahoo valueclick95

yahoo specific media97

ad network report

google ad network data