Yahoo at schools email acquisition emerging markets youth marketing campaign

Objective Objective Yahoo at Schools _ Comprehensive

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oPromote Yahoo and its applications to Gen-Next , the 8 – 15 Age Group. This entails

> A ‘Safe Internet’ workshop at Schools > getting students of class 4,5 & 6 - the 8- 12 Age Group start their email experience with Yahoo or acquiring a Young Customer base

Action Action

The Yahoo at Schools Campaign o Covered 27 schools in Delhi

Yahoo at Schools _ Comprehensive Report

The Yahoo at Schools pilot was initiated across 27 Schools in Delhi this entailed a module 'Introduction to the Internet, Its safe usage & Yahoo' delivered to students of class 4th, 5th and 6th across all sections. In some schools the module was extended to class 7th , 8th & 9th

Towards the end a 2-3 minute instruction session followed where students were informed that they were required to create a Yahoo email to redeem their e-certificate of participation. An e-coupon and letter to parents informing them about this activity was distributed to all students

Following the activity students created a Yahoo email account for most their first ever email account and then filled in a form to redeem their e-certificate of participation

Results & Numbers Results & Numbers

• Total # of Schools Covered 27

• Total Student headcount across 9785 27 Schools | Promotional Spread

• Total e-coupons [to redeem e-certificate] 5120 With letter to parents distributed

• Total e-certificates redeemed 2756

• Total No of new Yahoo e-mail ID’s created 2343

Yahoo at Schools _ Comprehensive Report

Process Flow|Execution Process Flow|Execution Yahoo at Schools _ Comprehensive

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1. The Talentoncampus Account manager for Yahoo Personally meets the principal and secures permission for the Yahoo at Schools activity

Process Flow Process Flow Yahoo at Schools _ Comprehensive

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2. After seeking permission for the activity the Yahoo account manager coordinates with the class teachers , activity coordinator and a date and time for the activity is fixed


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3. Talentoncampus hires Interns [paid] to assist in the facilitation of this activity. Their role includes a. assisting the class teacher to organize

students in the seminar hall , distribution of e-coupons & letter to parents


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4. At the scheduled date of the activity The Talentoncampus trainer delivers the Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4th , 5th & 6th standard students of all sections. Usually one schools requires 2-3 such sessions


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5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and Intern moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the most interactive students and asks them to take stage and do the Yoodle , the class votes on the best Yoodle and a Winner is announced


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Objective Objective Yahoo at Schools _ Comprehensive

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6. After the session the Interns distribute e-coupons to all the students so they can redeem their e-certificate of participation , this is

complemented by a letter to the parent informing them of the module and a request to assist their child in redeeming their ‘Certificate of Participation’


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e-coupon Letter to Parent


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7. Students create their Yahoo e-mail accounts most for the first time and redeem their e- certificate of participation. Usually this is a parenting activity where

the parent assists the child in this endeavour


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E-certificate platform, this is programmed to responds only to a Yahoo email ID


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E-certificate of participation mailed directly to a students new yahoo email account

Miscellaneous Miscellaneous Yahoo at Schools _ Comprehensive

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Links

List of 27 schools• http://bit.ly/dpoSH7

• Photostream

• http://www.flickr.com/photos/49886949@N04/ &• http://www.flickr.com/photos/49655156@N07/

Note: kindly crosscheck & correlate the given pics with the school list. The photos have the names of the schools covered in the pilot promotion

• E-Certificate platform [to get a young user to create a Yahoo email account]• http://yahoo.talentoncampus.com/

• Appreciation letters from a few schools• http://www.flickr.com/photos/49884463@N04/

Miscllanious Miscllanious Yahoo at Schools _ Comprehensive

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• Letter of Appreciation


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Yahoo at schools email acquisition emerging markets youth marketing campaign

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