Y U No Get No New Mates? How you should simplify web sign ups

No new mates?

6 Tips to Simplify And Boost YourWeb Sign-ups

Today

Relax… It’s not your

Dirty Socksturning people off!

… to get people Lining Up to Sign-Up!

It’s time to discover what you need to do

Create a Clear Call to ActionTip #1

Create a Clear Call to ActionTip #1

Don’t leave any doubt.

Tell your prospects what to do!

Consider Their FearsTip #2

Consider Their FearsTip #2

Fear of losing money. Fear of spam.Fear of surprises or being tricked.

What fear is stopping them?

Consider Their FearsTip #2

Once you understand what causes them to hesitate, you can

look to eliminate those fears.

Remove FrictionTip #3

Remove FrictionTip #3

The less they have to read.The less they have to type.The less they have to think.

The better!

Remove FrictionTip #3

People hate making an effort.Look to make your sign up process

As Smooth As Possible.

Consider Using a Social Login

Tip #4

This Thing Here

Consider Using a Social Login

Tip #4

Even the Big Sites do it!

This Thing Here

Consider Using a Social Login

Tip #4

Why? Because it creates trust, reduces the need for typing, and is easy to remember next

time!

This Thing Here

What About a Guest Login ?

Tip #5

What About a Guest Login ?

Tip #5

Because researchhas shown

33%of shoppers leave at the

mere sightingof a

registration form.

Test it, then Keep on TestingTip #6

Test it, then Keep on TestingTip #6

Nothing is perfect the first time.

The more you test… the more

improvements you’ll discover.

But enough of the theory …

Let’s See ItIn ACTION!

*Example 1 = Spotify

1. Clear Call To Action

2. No Price Surprises

3. Detailing the Offer

# Spotify – Landing Page

3. A Call To ActionAt The End of Sign-Up Form

1. Social LoginOption

2. RequiredFields KeptTo Minimum

# Spotify – Sign-Up Page

What about one more example?

Let’s See ItIn ACTION!

*Example 2 = Dropbox

3. Clear Call To Action4. Removing Fear -

You Are Not Alone!

1. Detailing theOffer

2. Help andSupport ifNeeded

# Dropbox – Landing Page

1. Another Call to Action!

3. Form is NumberedTo Add Structure

2. Details ofWhat Is Included

# Dropbox – Sign-Up Page (top)

5. A Call To ActionAt the End of Sign-Up Form

4. Removing Fearof Being Charged

For a Free Trial

# Dropbox – Sign-Up Page (bot)

Just to recap:

• Tell them what to do with a ‘call to action’.

• Be upfront, don’t surprise them.

• Address any fears they may have – don’t hide from them.

• Make use of social logins to make things simpler for visitors AND for you.

• Improve. Change. Test. Improve again.

Now your sign up formIs ready for

Blast Off!

Want more like this?

to be teleported magically

across the web!

Click!