YOUNG DRIVER RESEARCH INITIATIVE SADD STATE COORDINATOR WORKSHOP YOUNG DRIVER RESEARCH INITIATIVE (YDRI) RLAF Part II: How, When and Where?
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YOUNG DRIVER RESEARCH INITIATIVE
SADD STATE COORDINATOR WORKSHOP
YOUNG DRIVER RESEARCH INITIATIVE (YDRI)
RLAF Part II: How, When and Where?
YOUNG DRIVER RESEARCH INITIATIVE
SADD SCHOOL ADVISOR WORKSHOP
YOUNG DRIVER RESEARCH INITIATIVE (YDRI)
RLAF Part II: How, When and Where?
YOUNG DRIVER RESEARCH INITIATIVE
SCHOOL LEADERS WORKSHOP
YOUNG DRIVER RESEARCH INITIATIVE (YDRI)
RLAF Part II: How, When and Where?
TO MAKE RLAF A SUCCESS, YOU NEED:
• Key elements• Buy-in and shared action plan• Tips on generating peer
excitement• Ideas from past participants• A timeline with some flexibility
- NTDSW is October 17 - 23, 2010
KEY ELEMENTS: THE MINIMUM1. A peer-to-peer poll2. Poll follow-up activities:
• School intercom announcement
• Cafeteria Posters (Q & A)
3. One other activity from the RLAF menu
4. Distribution of at least one type of RLAF communication tool• flyer, poster, table tent,
stickers, bookmark
KEY ELEMENTS: EXAMPLE
Posters and Flyers:
Free & downloadable from ridelikeafriend.com
• 4-color • black-and-white
KEY ELEMENTS: SAMPLE ACTIVITY “SET YOUR RULES”
Drivers use an online tool to select their in-car rules:1) Wear your seatbelt2) Don’t pressure me to
speed3) No drinking or drugs4) Keep the music down5) Keep your phone
conversations short6) No yelling
Driver can select additional rules Help if I ask you to:
1) Answer my cell2) Give me directions3) Just chill
KEY ELEMENTS: EXAMPLE
Reach the students in popular “hang-out”
locations: • Cafeteria table tents for
lunchtime reading• Library study areas• Health classrooms
KEY ELEMENTS: EXAMPLE
Sample Question: What is the most harmful thing passengers can do in a car?
1) Distract the driver2) Be loud (talking, playing music, etc.)3) Forget to wear seatbelts4) Talk constantly on a cell phone5) Pressure driver to speed6) Act wild (like dancing or singing)
GAIN TEEN BUY-IN
• Let students lead the way
• Encourage them to look at RLAF web content
• Plans, activities and messages must be relatable to their peers
• Teens are the heart of the campaign
SHARED ACTION PLAN: TEENS TALK
Conduct the “Friends Driving Friends” poll:• Teens meet in the morning to pick up their clipboards
and poll questions• Students poll peers during lunch, in the hallway,
at study hall or school eventsTeam decides:• How will poll results be announced/posted? • Who will make morning announcements? • What other activities should we do?
SHARED ACTION PLAN: TEENS TALK
Students decide on materials: • Which posters and flyers speak to our
school? • Do they represent our students?• What other materials will work best for us?• Do we want to design and create
banners or t-shirts?
SHARED ACTION PLAN: TEENS LEAD
Students do the real work and make decisions:• How will we recruit our
organizing team(s)• How will we promote
this?• How will we turn our
plans into action?
SHARED ACTION PLAN: ADVISORS OFFER SUPPORT
Guide the group to resources including:• Ideas for generating
support and donations
• Templates for promotion (press releases, letters to editor)
GENERATE PEER EXCITEMENT
Spring: Get the RLAF dates on the school calendar or add an
“E-Countdown to RLAF Campaign” on the school web page.
Summer: Keep the momentum going! Design an RLAF t-shirt for organizers and create posters “RLAF- It’s Coming: 10/17/10”
Fall: Have “Just Chill” stickers ready for the first day of school and back-to-school night.Make weekly RLAF announcements.
RLAF IN ACTION
CREATE YOUR TIMELINEKey message:
Start in the spring to gain momentum for the fall• Get lots of student groups, clubs and teams involved• Get RLAF on the school calendar during National Teen Driving Safety Week
NATIONAL TEEN DRIVER SAFETY WEEK:
October 2010 October 2011
NATIONAL TEEN DRIVER SAFETY WEEK:
EVALUATION: WHAT DOES SUCCESS LOOK LIKE?
• The Children’s Hospital of Philadelphia (CHOP) has received input from SADD State Coordinators.
• We are developing an evaluation based on their input.• Your help in evaluating the program could be critical!
Available courtesy of the
Research and Outreach Alliance of:
www.ridelikeafriend.com
YOUNG DRIVER RESEARCH INITIATIVE
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