Cycle XZ-2014 Commercial Policy Satisfy local customers with different seasonal emphases and strengths TO: 8000k Qty-TO: 10% Sell to Whom: -1/ Main Target Group Children & U25 -2/ Purchasing power Lower than average level of SH -3/ Environment Advantage Low-Carbon Transportation Traffic jam What to Sell: -1/Seasonality -2/ Range choice (TO & Trend) -3/ Service offers How to Sell: -1/ Stock Preparation Ready to ride Henry ‘s chart 5/40 Accessories assembled & warranty printed Little TG with most useful accessories save time 16 training wheel prepared -2/ Money-time Organization 1 Organizer controls the whole dep. and ready for cashier 2 Important things: team & process 3 persons in workshop: 2 technicians & 1 assistant Introduce our products, Maintain customers’ order & Answer customers’ questions -3/ Special offer Festivals’ outdoor sales -4/ Implantation Logic Sports Image Seasonality Image Business -5/ Cycling Club Schools & Universities Enterprises With whom to Sell : Strength Decathlon’ Mark A supporting added service- workshop Direct product experience Product offer Integrity Weakness Brand Reputation Social Media Intergration Experience of SA Immature cycling club 6 m o nt hs f re s af e t y c he c k R e p a i r & m a i n t a in L i f e -t im e w a r an ty M in i E ve n t s C y c l in g c lu b