customer development in 10 days
XtreMketing1.0
Dec 05, 2014
Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.
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customer development in 10 days
XtreMkting
customer development in 10 days
XtreMkting
Have you ever thought that your products or services may be consumed in other latitudes?
Do you feel your company doesn’t grow due to local market is limited
or it’s dulled?
Everyday It’s harder to stick out of your competitors?
Don't you know if your ideas can reach an actual market?
Seeking for growth opportunities?
We can help you
Customer development in 10 days
In 10 days you get:
Based on Lean startup methodology
• Launching / expansion feasibility • Market sizing approach • Identify potential customers worldwide • Idenfify competitors / partners
XtreMketing
XtreMketing process can work even before the product or service gets done
XtreMketing has been tested in companies of every size
Xtremketing Process
Setu
p
Exe
cut
ion
Re
sults
Campaign Goals
What are you expecting to get by running this pilot?, e.g. “figure out if is there potential market for SaaS product”
Target market
Which customers are you serving or are you pretending to serve? What solution do they need?. Here you provide us a detailed profile of your customer This inital target market may change over time.
These are the requirements we need in order to start our pilot program.
Resources
Define resources in terms of investment to run this test.
Situation analysis
Goal
setting
Strategy
Tactics
Setu
p
Exe
cut
ion
Re
sults
• Where are we now? • Customers
Competitors • Partners
• Objectives • KPIs • Metrics
• Objectives • KPIs • Metrics
• Activities to do • Monitoring • Control • Governance and
resourcing of digital channels
Tactics: Which activities do we perform and to whom are they assigned?
Segmentation & targeting
comunicate the Value
proposition
Engagement / content strategy
Integrated comunication
strategy
Strategy: How can we achive our goals?
Budget setting Goal setting and
evaluation Google analytics Managing digital marketing
Goal setting: Which objectives and KPIs should we use?
Audience and customer analysis
Competitor benchmarking
Online partner analysis
SWOT: Own digital marketing review
Situation analysis: How well are we using digital media now?
Da
y 1
Da
y 2
Da
y 3
Setu
p
Exe
cut
ion
Re
sults
Results delivery: what did we get from this?
Search Engine Optimisation
Convertion Rate Optimisation
Content Marketing
Tactics: Which activities do we perform and to whom are they assigned?
E-contact strategy
Search Engine Marketing
Landing page optimisation Social Media Marketing
A/B & multivariate testing
Social CRM
REACH ACT & CONVERT ENGAGE
Acquisition strategy to build awareness
Achieve interaction and lead / sale conversion
Retention and growth strategy to build and fan relationships to encourage repeat visits and sales
Da
y 4
Da
y 10
Setu
p
Exe
cut
ion
Re
sults
Production
Results delivery: what did we get from this?
Convertion Rate Estimation
Content Marketing
Tactics: Which activities do we perform and to whom are they assigned?
Search Engine Marketing
Advertising A/B testing
Social Media Marketing
Landing page multivariate testing
REACH ACT & CONVERT ENGAGE
Acquisition strategy to build awareness
Achieve interaction and customer acquisition and convertion rate estimations
Undestanding of customer interaction and needs
Da
y 4
Da
y 10
Setu
p
Exe
cut
ion
Re
sults
Validation
Results delivery: what did we get from this?
Convertion Rate Estimation
Content Marketing
Tactics: Which activities do we perform and to whom are they assigned?
Search Engine Marketing
Advertising A/B testing
Social Media Marketing
Landing page multivariate testing
REACH ACT & CONVERT ENGAGE
Acquisition strategy to build awareness
Achieve interaction and customer acquisition and convertion rate estimations
Undestanding of customer interaction and needs
Da
y 4
Da
y 10
Setu
p
Exe
cut
ion
Re
sults
Validation
Where is your money going?
Setu
p
Exe
cut
ion
Re
sults
Results delivery: what did we get from this?
Production
Validation
Customer acquistion optimization, Conversation rate optimization, Search Engine Optimization, Customer Engagement, Retention and grow strategy, qualified leads
Customer acquistion estimation, Conversation rate estimation, Launching feasibility data, potential customers
Send us your: • name • phone number • Type of business • Brief descripcion about
your product / service
Start today
We are looking forward to help you