Tuesday, August 30th - 5pm (UTC) Ingrid Lozoya Vacation Rentals: 5 unmissable online actions to convert visitors to bookers
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Tuesday, August 30th - 5pm (UTC) Ingrid Lozoya
Vacation Rentals: 5 unmissable online actions to convert visitors to bookers
Take care of your e-reputation thanks to your guests’ reviews
Build an easy and nice converting path on your website
Nurture your relationships with your guests thanks to social networks
Combine the right OTAs
Display your offer on websites that advert a specific destination
Topics:
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TIO
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Source: L’Echo Touristique
40% vacationers book their summer stay online, of
which 1/4 via OTAs like Booking, Expedia or Airbnb*.
visitors WEB to bookers
IN
TRO
DU
CC
ION
…
Source:Hosteltur
The average person visits38 websites searching for the best
hotel, in the best location, with the bestroom and of course at the best price.
The travel journey may start on asearch engine, but where it ends depends on a number of factors.
72% of people would book directly with the hotel if they could be sure that they
were getting the best deal.
After the search:
Build an easy and nice converting path on your website 1Why your website doesn’t convert?
Do you give visitors to take an specific action?
How do you measure your website’s success?
what people want when they book a hotel…Chat online
Customer loyalty Programme
Source: Forbes
Nurture your relationships with your guests thanks to social networks2
92% of consumers believe recommendations from friends and family over all forms of advertising.In a
recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective
form of marketing.
Create content
Learn everything you need to know
about the customer
Socialize with customers
generar ventajas
Don’t Post Too Frequently
Source: Tnooz
Take care of your e-reputation thanks to your guests’ reviews3According to the survey, 81% of travelers find user reviews
important when determining which hotel to stay at during their trip.
(49%) of travelers surveyed won’t book a property unless it has reviews.
How important are traveler reviews?? Strategies?
Should I respond to both negative and positive reviews?
Combine the right OTAs4OTAs generate more exposure of your brand and
products than the one you could create on your own.
OTAs effect #1: Online visibility for your hotel. To appear on these websites’ lists multiplies the amount of potential customers that can find out about your
services.
How to Choose the Right OTAs for Your Property?
Display your offer on websites that advert a specific destination5International Hotel Association
Official Travel Guide
Travel MagazineTrade Association
National Institutions
Tourist Offices
Thank you!
New Bookings …
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