Top Banner
1 How to manage your guest reviews and use them to convert your lookers into bookers? By Jeffrey Messud
13

Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

Feb 18, 2017

Download

Marketing

Jeffrey Messud
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

1

How to manage your guest reviews and use them to convert your lookers into

bookers?

By Jeffrey Messud

Page 2: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

2

Who we are?

Page 3: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

3

I/ Reviews on OTAs

II/ Reviews on TripAdvisor

III/ Impact on your sales

Page 4: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

4

I/Reviews on OTAs

- Case study on Booking - Case study on Airbnb - Case study Google - Case study on your own website - Your Facebook page

Page 5: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

5

- Case study on booking.com

See your performance on you booking.com extranet.

Your ranking is changing depending on your reviews.

Page 6: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

6

- Case study on airbnb.com

Manage your reviews on Airbnb.

Always reply to comments when negative or positive.

Page 7: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

7

- Case study Google

Guide des distributeurs avec les caractéristiques, faire un mail à Xotelia.

Google allows you to have reviews if you have a Google + account.

Page 8: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

8

- Case study on your own website

You can easily integrate a widget on your website with booking.com, TripAdvisors, etc…

Page 9: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

9

- Your Facebook page

- Invite all your guests to your Facebook page. - Post reviews from Tripadvisors on your Facebook page.

Page 10: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

10

II/ Reviews on TripAdvisor

Your bed and breakfast can be in front of large hotel chains

Page 11: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

11

III/ Impact on your sales

- You will depend less on OTAs sales. - Less commission to be paid to OTAs. - Increase in customer loyalty.

- Less cancellations when it is direct reservations - Recurring business.

Page 12: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

12

Tips

Xotelia provide simple tools like emails that can be sent after staying at your place.

Page 13: Xotelia - How to manage your guest reviews and use them to convert your lookers into bookers?

13

Our next webinar