XOG GPS sales/buyer/channel presentation 2007

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Background…

• In Q4 2007, Navico’s XOG crossover GPS device was delivered to market. I “chartered” this product in Q1 2007 and our team delivered it on a very tight schedule by:

Leveraging the hardware platform off of an existing hardware design via ODM, and focusing most of the attention on a unique mechanical design.

Leveraging the software design off of an existing Navico automotive turn-by-turn product, which lacked durability for crossover use and some support for outdoor mapping content.

• This presentation was prepared by me and delivered to buyers and executives at major channel partners in outdoor sporting goods (such as BassPro, Cabelas, REI) and consumer electronics (such as Best Buy and Circuit City).

• This presentation is a good example of how some components of the product charter, and subsequent product contract, are repurposed to support the sales team during the product launch and go-to-market phases.

The key USPs that are more loosely defined at charter stage are refined into simple messaging at this stage to drive buy-in and support sales efforts.

New content that is needed by retail channels, such as SKU #s and master pack information is added. Channel support (marketing) materials are presented, along with packaging and any in-store POP

displays.• Magellan also introduced a crossover GPS device in 2007.• Garmin introduced a crossover GPS device in late 2008, as part of their nuvi line.

XOG Introduction

Kevin OttermanOctober 4th 2007

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Who is XOG for?

XOG: The Product

XOG Sales Support

What is XOG?

Agenda

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Crossover Functionality

• IPX4 (Splashproof)• Robust housing; no moving parts• Slim at only 19mm thick• Convenient form factor for car & outdoor use• Rechargeable battery for ultra-portable use • Proven, reliable Lowrance outdoor design

• 3.5” display for easy viewing• Scratch resistant • Touch screen + context sensitive “keys”

High Value Design

Clever Display

XOG (crossover navigator)XOG combines traditional turn-by-turn navigation and outdoor mapping into a single device. XOG is the one-size-fits-all solution for the outdoors enthusiast and driver.

• Turn-by-turn car navigation similar to existing iWay 250C

• Compatible with full Lowrance line of outdoor mapping SD cards

• Compatible with new Lowrance line of downloadable maps

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XOG: “X” marks the spot

Major Specifications:

•2GB On-board Flash with pre-loaded Navteq turn-by-turn data

•Open SD memory card slot (for additional mapping, MP3, pictures)

•3.5” landscape QVGA touchscreen

•New high-sensitivity GPS chipset with internal antenna

•Built-in loud speaker (1W)

•Internal Lith-ion battery

•Battery recharge using mini-USB or 12-volt Car charger (both included)

•Proven Lowrance mapping and routing solution based on the iWay 250C

•IPX4 Weatherproof design

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Who is XOG for?

XOG: The Product

XOG Sales Support

What is XOG?

Agenda

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XOG: Here, There,…Everywhere

XOG is for all those people who think that outdoor GPS devices XOG is for all those people who think that outdoor GPS devices are still too complicated to use.are still too complicated to use.

XOG is for the GPS buyer wanting one device to satisfy outdoor XOG is for the GPS buyer wanting one device to satisfy outdoor mapping and car navigation needs.mapping and car navigation needs.

XOG is for anyone no longer content with the same old maps on XOG is for anyone no longer content with the same old maps on everyone else’s automotive GPS…or on their traditional outdoor everyone else’s automotive GPS…or on their traditional outdoor handheld.handheld.

XOG offers:XOG offers: - built-in Navteq automotive mapping - built-in Navteq automotive mapping - plug-n-play simple outdoor mapping - plug-n-play simple outdoor mapping - PC downloadable enhanced outdoor mapping - PC downloadable enhanced outdoor mapping

XOG is happy on the road or on the trail!XOG is happy on the road or on the trail!

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Who is XOG for?

XOG: The Product

XOG Sales Support

What is XOG?

Agenda

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XOG: Outside the Box

Standard Package:•Cradle•Suction Cup Bracket•Cigar Lighter Adapter/ Charger•Mini USB Cable•Quick Start•User Manual

Optional Accessories:•AC Adapter•Carrying Case•Optional Mounting Brackets•Downloadable Mapping Content

Dimensions: 90mm x 75mm x 19mm

Lanyard Attachment

Cradle

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MapSelect Online Map StoreMap selection in FIVE easy steps. Full complement of satellite Map selection in FIVE easy steps. Full complement of satellite imagery and traditional mapping content.imagery and traditional mapping content.

1:100k BLM

2-meter Imagery

1:24k USGS Topo

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XOG Mapping: Your Passport to the World

• Built-in Navteq U.S. and Canada turn-by-turn mapping with over three million points of interest

• Optional map content available from the online store: 2-meter Satellite Imagery 1:24k USGS Topographic Maps 1:100k BLM Maps

• Optional map content available as pre-programmed SD cards: FreedomMaps (topographic) Fishing HotSpots LakeMaster NauticPath Navionics (Gold/Classic)

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XOG: Flexible Mapping Options

- built-in Navteq automotive mapping- built-in Navteq automotive mapping - SD plug-n-play outdoor/marine mapping - SD plug-n-play outdoor/marine mapping - internet downloadable outdoor mapping - internet downloadable outdoor mapping - Navionics Gold/Classic compatible - Navionics Gold/Classic compatible

Description SD/Online Coverage RRP

Freedom Maps SD Regional $99

FishingHotSpots SD Regional $99

Nauticpath SD National $99

LakeMaster SD State $99

Satellite Imagery Online QuarterQuad (~15 mi2) $5

Enhanced Topo Online 7.5-min Quadrangle (~60 mi2) $5

Enhanced BLM Online 7.5-min Quadrangle (~60 mi2) $5

Navionics SD Regional/National $99-$399

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Satellite Imagery

• Satellite Imagery 2-meter resolution Coverage: conterminous USA Majority of data is within 2004-2006

timeframe Tile size is based off of USGS

Quarter Quads Geographic Footprint ≈ 15 sq mi

- Map is approximately 4.3 mi tall- Map width varies by latitude- Over 100,000 map tiles

Data size, per tile ≈10-13 MB

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1:24k USGS Topo Maps

• 24k USGS Enhanced Topo Maps 2-meter resolution Coverage: Conterminous USA, Alaska (1:64k scale),

Hawaii and Puerto Rico Vintage ranges across the dataset Tile size is based off of USGS 7.5-min

Quadrangle Geographic Footprint ≈ 60 sq mi

- Map is approximately 8.6 mi tall- Map width varies by latitude- Over 50,000 map tiles

Data size, per tile ≈36-43 MB• Features include:

Elevation Contours (10 – 100 ft) Boundaries, buildings, roads, railways and other

man-made features Campgrounds, trails and recreation areas Monuments, mines, quarries, caves and summits Bathymetric features, coastlines, lakes, rivers

and canals Surface features and vegetation

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1:100k BLM Maps

• 100k BLM Maps 8-meter resolution Coverage: Western USA Vintage ranges across the dataset Tile size is based off of USGS 7.5-min

Quadrangle Geographic Footprint ≈ 60 sq mi

- Map is approximately 8.6 mi tall- Map width varies by latitude- Over 10,000 map tiles

Data size, per tile ≈2.5-3.5 MB All 100k BLM maps available

• Features include: land ownership shown in color 50 meter contour interval spot elevations township and range water features highways, roads, and trails township and range

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FreedomMaps

• Topographic Vector Maps Coverage: USA, Canada, Western Europe 50-foot contour interval (USA version) Regional Coverage

- Five regions for USA- Three regions for Canada- Eight regions for Western Europe Geographic Footprint > 100,000 sq mi

Data Card size = 1GB• Features include:

contour lines spot elevations political boundaries Hunting databases (WMA, WMU, GMU, public lands) POI data

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Fishing HotSpots

• Inland Waters Marine Cartography Coverage: Conterminous USA Shoreline details for thousands of lakes Some enhanced with higher detail and

depth contours Select lakes contain Fishing Hot Spots

angler-helpful data and detail:- Depth contour lines- Lake profile- Fishery data- Fishing tips- Fishing area information- Boat ramps- Marinas

• Other features include: Roads and highways Landmarks and cities Searchable POIs for near- and off-water navigation

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LakeMaster

• Inland Waters Marine Cartography Coverage: Minnesota, Wisconsin and

Michigan Shoreline details for thousands of

lakes and ponds Some enhanced with higher detail and

depth contours Select lakes contain LakeMaster Pro

high-detail surveyed depth contours• Other features include:

Weed symbols Navaids Hazards

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NauticPath

• Offshore/Coastal Marine Cartography Coverage: USA, Central

America, South America, Europe, Africa, Middle East, Pacific Islands, Australia, and more

• Features include: Depth contours Intertidal zones Spot soundings Navaids with view and range Lights, tides, currents, wrecks,

obstructions, port plans, restricted areas and anchorages

Chart name, number and scale

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XOG: Incremental Sales

Accessory Sales (preliminary):

PART # NAME UPC DESCRIPTION

000-0124-52 MB-32 0 42194 53260 8 CYCLE MOUNT

000-0127-41 PAC-9 0 42194 53262 2 AC POWER ADAPTER

000-0127-42 CA-16 0 42194 53263 9 CAR CHARGER

000-0093-21 CC-8 0 42194 53264 6 CARRY CASE/HOLSTER COMBO

000-0124-53 MB-33 0 42194 53261 5 SUCTION CUP MOUNTING BRACKET

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Who is XOG for?

XOG: The Product

XOG Sales Support

What is XOG?

Agenda

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New Product Bulletin

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SEMA Show Ads

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Box Artwork

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Box Specifications

Box dimensions: 185mm x 150mm x 105mm

7.28” x 5.91” x 4.13”

Weight of the box: tbd

Units per shipping box: 6

Size of shipping box: tbd

Number of shipping box on pallet: tbd