2. Strategy XL.com (Au) Highlights Brief was to prepare business plan between 2006-2007 to evaluate potential deployment of XL aircraft into Australian Market •Research covered- • Review of existing competitors •Analysis into yield performance by airline and by route* • Cost evaluation based on existing operational data •Licensing and regulation •Distribution • Sales and Marketing
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2. Strategy
XL.com (Au)
Highlights
Brief was to prepare business plan between 2006-2007 to evaluate potential deployment of XL aircraft into Australian Market
•Research covered-
•Review of existing competitors
•Analysis into yield performance by airline and by route*
•Cost evaluation based on existing operational data
•Licensing and regulation
•Distribution
•Sales and Marketing
2. Strategy
XL.com (Au)
Yield Analysis
Commissioned from UK data company, competitor prices for routes in scope scanned for 6 month period for proposed travel window.
Designed and set-up access database used to correlate data and prepare anticipated retail yields for analysis
2. Strategy
XL.com (Au)
Sample Analysis - Domestic
2. Strategy
XL.com (Au)
Sample Analysis - International
2. Strategy
XL.com (au)
Scheduling
Based on routes in scope, proposed network of anticipated retail yields for analysis.
Given anticipated yield and competitor network for domestic operations, focus was diverted to International operations predominantly out of Perth market.
2. Strategy
XL.com (au)
Sample Analysis
2. Strategy
XL.com (Au)
Financial Template (sample)
2. Strategy
XL.com (Au)
Business Plan delivered to board 2007 with recommendations and advice.
Review of recommendations available at:
http://tinyurl.com/bxh35e
2. Strategy
XL.com (au)
Project also included
•Web development
•Distribution
•Trade retail
•Trade Wholesale
•Direct
•Sales and Marketing
•Fulfilment and Accounting
2. Strategy
Distribution model
DIRECT-B2C
Trade-B2B
INVENTORY
Sales / Support
XR Seats XL Seats
DIRECT-B2C
SABRE Flights
Meridia
2. Strategy
XL.com (Au)Web Development- Home page
2. Strategy
XL.com (Au)Au Platform with Meridia – Phase I
Flight only markets Meridia Flight engine will be used.
2. Strategy
XL.com (Au)Flights – via Meridia/Ezres – Phase II
(Potential filtering for selected markets)
For flight only markets Meridia Flight engine will be used. Proposal is for selected Holiday destinations hand off is to Ezres for Flights and Accom
2. Strategy
XL.com (Au)Proposed XL.com (Au) offers page
Same style with Local product
2. Strategy
XL.com (Au)Offers call to action page
Call to action via form “emailed” to XL call centre
2. Strategy
XL.com (Au)Contacts
Form “emailed” to XL call centre
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