Building the Internet of Things - Challenges and Opportunities Gigaom Mobilize 2013 Chad Jones Vice President, Product Strategy @XivelyIoT, @CloudJones
Building the Internet of Things - Challenges and Opportunities
Gigaom Mobilize 2013
Chad Jones
Vice President, Product Strategy
@XivelyIoT, @CloudJones
Largest Technology Market Ever
“1 Trillion devices by
2025”
“…will surpass the
mobile phone market…”
“Market impact $4.5
Trillion by 2020”
“25 billion devices by
2020…”
WHAT DID HE SAY?!
The Internet of Things is IRRELEVANT!
Goodnight and Good Luck!
What I MEAN is…
Simply connecting things on the
Internet is not enough
M2M has been here for years, what’s different?
• Power to the people through the revolution of the cheap
• Create experiences with broad market appeal
• Unfettered product interconnection without coding (network effect)
Internet Connected Things
On / Off
Internet
200 Duty Cycles
Spark Plugs: 700d
The Internet Connected Snow Thrower
Internet Connected Things
On / Off
Internet
200 Duty Cycles
Spark Plugs: 700d
The Internet Connected Snow Thrower
Connected Experiences
Order Parts
Spark Plugs Misfiring
Order Service
Storm Alert!
Clean
Safe
Driveways
During
Winter
Evolution of the Connected World
Flow Rate Pressure Location Use/Control
Full/Empty Open/Closed On/Off Hot/Cold
Example IoT Primitives
Evolution Example: Heating Oil
• User must check oil and order
or
• Scheduled company dispatches
• Unpredictable results
• Inefficient and difficult to optimize
• Oil futures buying is best guess
Evolution Example: Connected Oil Tank
• Full/empty detection
• Flow rate monitoring
• Internet data capture
Evolution Example: Connected Oil Tank
• Centralized monitoring
• Consumption analytics
• Predictive delivery patterning
Co
pyr
igh
t ©
Lo
gMeI
n
Evolution Example: Optimized Business
• Optimized supply chain
• Ensure oil availability
• Improved customer experience
• Reduced costs and higher profits
Evolution Example:
Transform Business Models
Buying Gallons of
Oil as Needed
Fuel as
a Service
Evolution Example:
Interconnection Effect
Heating Oil Futures Become Predictable
Experience Use Cases
Use Case Opportunities
Cases apply to Connected Products and
Enterprise Solutions
Any existing M2M use case that is traditionally expensive
and therefore market limited
• Predict and streamline
service and maintenance
• Access “dark data” to unlock
engagement patterns
• Optimize supply chain • Asset tracking and availability
• Many more…
Opportunities:
Companies, Entrepreneurs & Developers
Redefined Cooperative
Build Experiences
Transform Solutions Transform Value
Infinite Use Cases
Trusted Engagement
Fear, Greed or Vision
Market Assessment
Connected Product Vision/GTM
Tech
nic
al C
apab
ility
Self- Service
Self-Service
• Firms that have business and technical acumen
• Typically small companies or groups
Tech Dreamers
Tech Dreamers
• Lots of technical ability
• Lacking business savvy
Value Visionaries
Value Visionaries
• Understand business opportunity
• Lacking IoT technical ability
Market Acceleration
Fear, Greed or Vision
Everyone's Problem
Months to learn, prototype and develop a realistically deployable product
IoT in the Real World
• Heterogeneity and complexity is the norm
• Infrastructure limits innovation
• Months to prototype and go-live
• Global scale is challenging
• Missing “Network Effect”
Opportunities: Ecosystem
•HW Platforms •PaaS • SaaS •Mobile •Big data analytics
Tech Enablement
•Designers • System Integrators •VARs •Business / GTM
Consulting
•Crowdsource •Angel •Venture Capital
Funding
•Bandwidth models •Communication
Telcos
•Contract manufacturing •Assembly •Brick and mortar •eCommerce
Manufacturing & Distribution
•Product • Service
Support
Interconnection is the Future
• Selective, secure data &
control sharing
• Interconnect products
without coding
• Enable interconnection
effect
Conclusion
• Historic paradigm shift
• Connected experiences deliver transformative value
• Challenges produce opportunity
• Interconnectivity is key to the
promised future
Thank You! @XivelyIoT and
@CloudJones