XCMO 2014 Opening Remarks Paul Pellman CEO Adometry May 1, 2013
XCMO 2014 Opening Remarks
Nov 01, 2014
XCMO 2014 starts with a challenge to attendees to move cross-channel marketing and optimization to the forefront of their strategic agenda.
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XCMO 2014 Opening Remarks
Paul PellmanCEOAdometry
May 1, 2013
There has never been a scarier, worrisome, more exposed time to be a marketer than right now.
@ppellman #XCMO14
Gain Alignment on What Success Looks Like
We’re not in Kansas anymore.
@ppellman #XCMO14
There has never been a more interesting, amazing, and exciting time to be a marketer than right now.
@ppellman #XCMO14
What is keeping usfrom achieving glory.
BIG @$$ CHALLENGES
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We Continue to Organize and Measure Performance in Silos
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Conversions
Multi-Touch73%
Multi-Channel45%
Revenue
Multi-Touch75%
Multi-Channel34%
Last-Touch is Missing Most of the Action
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81%of marketers are
less than confidentin their metrics
@ppellman #XCMO14
Creating a big gap…
…understanding the true connection between marketing
and results.
offlin
e
results
onlin
e
@ppellman #XCMO14
@ppellman #XCMO14
The things you need to do to win.
THE 5 IMPERATIVESof Marketing Performance
Management
@ppellman #XCMO14
All Channels, All Data, In One Place
ONE
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Users, Not Devices
TWO
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THREE
Change the Rules of the Game
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Leverage New Ways of Buying Media
FOUR
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FIVE
Think Beyond Digital
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IN CLOSING…
You are the One Empowered to Move Your Business
Forward @ppellman #XCMO14
Paul [email protected]
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