X: The Experience where Business meets Design - Brian Solis

@BRIANSOLIS

Remember when traditional marketing worked?

Editorial calendars, tech stunts and real-time marketing programs say the opposite of

thoughtfulness.

From Monologue to Dialogue

BrandWhat we say and do

ExperienceWhat people feel and

share

Expe

rienc

e Di

vide

Your strategy is defined by the questions you ask and the answers you get.

ROIReturn on Ignorance

What is brand?

What is experience?

#LEARNTO UNLEARN

Behind every screen, every expression and impression, is a human being…not a consumer.

WELCOME TO THE #EGOSYSTEM

Master Total Re-CXingPeople look at their phones 1,500x each week.

They spend 177 minutes on their phone per day.

The Future of Experience in 1 Picture

Micro-moments unfold through a variety of common “I want” scenarios that help people take steps or make decisions

I want to learn…I want to buy…I want to know…I want to go…I want to do…

90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

73%say getting useful information from a business is the most important attribute when selecting a brand.

More Mindfulness, Less Strategy.

Marketing as Social Objects

Impression DeepEngagement

Out of Mind orConnected Experience

THE A.R.T. OF ENGAGEMENT

CTIONSAEACTIONSRRANSACTIONST

Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream

Brian Solis [email protected]

Altimeter Group, a Prophet Company

briansolis.com

@briansolis

Linkedin.com/influencer/briansolis

Facebook.com/thebriansolis

You cannot move in a new direction if you don’t lead the way…

You can’t change anything if you change nothing to do so.