X-culture project

X- CULTURE BUSINESS PROPOSAL FOR RE:CYCLES BIKES

Presented by Phurba Sherpa

Company

Small American private company majoringin repairing and selling bicycles.

This company is located in Greensboro,North Carolina.

2 full-time and 3 part-time employees.Established by Merrit White in March of2005.

Revenue of about $350,000 annually.

How to make the environment safe andhealthy.

Expand globally by modeling recyclinghabits and showing that recycling can stillbe profitable.

Products

Variety of custom and second-handbicycles.

Sells bicycle brands including Banshee,Black Market, Eastern, Kona, Moots, Surlyand Yeti and does repairs.

Different Brands

Kona, a high-quality bicycle for seriouscyclists who strive for great performance.

Estimated cost for Kona would be around$3,000.

Second best-known product is Yeti, whichcost about $3,500 to $4,000.

CustomersPopular in the local community.

Customers as usually ranging from 18 to45 years old.

Prices for repairs are affordable.

For customers who want their own custommade bike, White said that they notedown all the details that the customerwant in the bike and proceed according totheir needs.

Competitors

Lot of competitors over the year, which has affected their market.

For instance, Higgins cycle shop in Greensboro is trying to steal customers by providing fast services and expressing that they have knowledge about all models of bikes.

Global expansion

Global Bicycle UseAccording to ibike.org, since the 1950sbicycle rates around the world haveexpanded.

Trends in the Netherlands

Expansion can be made In The Netherlands, which isone of the most important destinations for bicycling.

Netherlands in 1950s, like many industrializedcountries, had a huge decline in bike rates due to theintroduction of automobiles.

Unlike their industrialized, counterparts. TheNetherlands made significant efforts to change this byencouraging people to ride bikes even if they had togive-up cars.

SWOT Analysis

Products we recommended

Safety Accessories Convenience Accessories

Lights Bike baskets Helmet Towing equipmentMirrors LocksTires Bottle for convenienceAir pumpsSeatsHorn for Safety

The Netherlands ( Utrecht)

Choosing Utrecht

Our main goal is not to focus all over The Netherlands.

Focus on one city that is not overly populated.

Utrecht

Utrecht is the fourth largest city with a population of 258,000.

Young city.

Customers range from 10-75 years old.

Utrecht is an educational city with universities. Advantage- Students need cheap gears.

The main language is Dutch.

Customer data in Utrecht

Utrecht Competitors- Cycle Trend

Similar characteristics.

Cycle trend is not only based in Utrechtbut has expanded to different locations.

Cycle trend has a online presence.

Joint venture.

Wheels Tweewielers could be a goodcandidate for a joint venture market sincethey are also trying to expand productsand digital presence.

This mode would be a money saver forsuch a small company such as Re:cycles

Market entry mode

Marketing

Quality product.

The Company will offer a discount andmake the price range affordable so thatthe customers get interested in theproduct

Resources neededAdditional Staffing:

A liaison with Dutch partner and sourcecompanies

Job analysis- 4-year college degree, speaks English and Dutch, international business major.

Recruit- Social media, bicycling forums, contacts in The Netherlands.

Screening- interview with U.S. and Dutch partner.

Sourcing : Sourcing from places like China can be cheap because the cost is lower.

Thank you