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X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

Dec 24, 2015

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Page 1: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

X3[cubed]

Page 2: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• BRAND NAME• BRAND NAMING• PHILOSOPHY OF BRAND• CONCEPT• TARGET• STRENGTH OF BRAND• DESIGNER• BUSINESS PLAN• GLOBAL BUSINESS MODEL• 2014 SS collection• SIZE TABLE

Contents :

Page 3: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

X3[cubed]

엑스큐브드

BRAND NAME :

Page 4: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• X3[cubed] is X × X × X, ‘volume’ means.• It is the designer’s intention to use the

word ‘volume’ with a mathematical sym-bol, and has two meanings behind this;

1) the expression of women’s emotions through logical and emotional ap-proaches

2) the designer’s aspiration of exploring the unknown world of inner women.

BRAND NAMING :

Page 5: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• “Take your pride” • Women in a modern society are not some-

one who needs to be protected by men, but they represent independence in a soci-ety where women and men are co-existing.

• The modern society that gender inequality is not accepted anymore want women to be distinguished from the past.

• The journey that seeks for such woman-hood is what we are trying tell the world.

Philosophy of brand :

Page 6: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

Classic +Strength + Sexy +Harmony

〕→ Woman’s Charisma

Concept :

Page 7: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• We are targeting for career women aged from mid-20s to mid-40s

• Especially those who have strong thoughts and own philosophies of their work and lives which in turn shape them to express their charis-matic presences to their co-workers or acquaintances.

Target :

Page 8: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• Designs displaying the designer’s creativity and innovativeness

• The pattern work and sampling which make possible to transform from creative designs to wearable clothing

• Manufacturing technology that reaches the quality of clothing lines (currently, products are manufactured by the same factory where clothes from Obzee, O’2nd, Michaa, Club Monaco, Lancy from 25 (Chinese), and Tasse-Tasse (Japanese) are made).

Strength of X3[cubed] :

Page 9: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

1999 Graduated from DOMUS Academy Fashion Design Mas-ter Course (Italy, Milano)

2000 CP Company consultant

2009 Obzee, Ncoco, Hanii.Y as a designer

present X3[cubed] designer

Designer :

Page 10: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• We will keep expanding the business through develop-ing brand images and B2B approaches by taking part in numbers of collections and fairs starting from ‘2013 In-did Brand Fair(Seoul, Korea)’.

• Fair & Trade show : - 2013. 9 Indie Brand Fair(Korea) - 2013. 11 Runway week(U.S.A) - 2014. 5 Blueprint(Singapore) or ENK mode(shanghai) - 2014. 6 Premium Berlin - 2014. 7 Indie Brand Fair(Korea) - 2014. 9 New York Fashion Coterie - 2014.10 KODE 2014

Business plan :

Page 11: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

New concept set-up on every season

Make collection by “New concept”

Send “e-catalogue”

Send or Show samples which buyers have in-terest or want to buy

and contract

Manufacture & Export

Global Business Model

Page 12: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• North America : - Showroom: We had our capsule show 20th June 2013(1200 S. Hpe St.#100B Los Angeles CA 90015 ) - style pool, Printing In/Out(select shop) : 20 stores in North America• Asia - Sell our design : i-modec, S.Deer e.t.c - altern, review, STIG e.t.c• EUROPE - Moddisa AG(multinational shop in EU), Negotiation with UK, Sweden, Netherland, Germany(Agent : Anton Dell)

Other Country

Page 13: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

X3[cubed] 2014 S/S COLLECTION

Page 14: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

Prologue

“Cutting, little change in a part.Thereby transformed appearance.”

Various characters of the inherent in human nature may be

internally changed by small influences of modern society.

As a result, external and environmental changes are made

around herself.

So human appearances are flexible and transformable

because human being can be sensitively responsive

in spite of small influences.

At the same time, the changed appearance turns into

another own.

Ironical human appearance!

It has the same side with the other side at the same time.

Conclusively that mean is

“Different aspects nevertheless Same meaning.”

Page 15: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. TOP – X3SBL1406 BOTTOM – X3SSK1405

Page 16: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP – X3SBL1406 BOTTOM – X3SSK1404

Page 17: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP – X3SBL1407BOTTOM – X3SSK1404

Page 18: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP – X3SBL1407BOTTOM – X3SPT1401

Page 19: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP – X3SBL1403 BOTTOM - SPT1401

Page 20: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SBL1404 BOTTOM – X3SSK1404

Page 21: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP : X3SJK1401BOTTOM : X3SSK1401

Page 22: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SCT1401(X3SBL1407 + X3SPT1401)

Page 23: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SBL1402 BOTTOM – X3SPT1401

Page 24: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SOP1402

Page 25: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SJK1403 BOTTOM – X3SPT1402

Page 26: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SBL1401BOTTOM – X3SSK1403

Page 27: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SBL1401 BOTTOM – X3SSK1402

Page 28: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SBL1405 BOTTOM – X3SPT1403

Page 29: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SVT1401 BOTTOM – X3SPT1403

Page 30: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SCT1402

Page 31: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : TOP- X3SJK1402 BOTTOM – X3SSK1406

Page 32: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SOP1401

Page 33: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SOP1403

Page 34: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SCT1403

Page 35: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

STYLE NO. : X3SOP1403 + X3SCT1403

Page 36: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

• X3[cubed] SIZE

Interna-tional

XS S M L

X3[cubed]

(cm)155~160/79~84

160~165/84~89

165~170/89~94

170~175/94~99

Page 37: X 3[cubed]. BRAND NAME BRAND NAMING PHILOSOPHY OF BRAND CONCEPT TARGET STRENGTH OF BRAND DESIGNER BUSINESS PLAN GLOBAL BUSINESS MODEL 2014 SS collection.

Thank you

www.x3cubed.comwww.facebook.com/xcubed

[email protected]: 82-(0)2-3143-1124

Fax: 82-(0)2-3143-1126Suite 613 level 6, Sungji building, 373-4 Hapjeong-dong, Mapo-gu, Seoul, 121-897 Korea