WXYZ-TV TRAFFIC ERIN NICOLE. Weather Centrals 3D Traffic application Traffic data ingested every minute Traffic data from Metro Traffic Incidents are.

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• Weather Central’s 3D Traffic application

• Traffic data ingested every minute

• Traffic data from Metro Traffic

• Incidents are not automatically put on traffic system which

allows for independent verification

• After an incident is verified, it is activated manually and an icon

specific to the incident is generated and placed at correct

location

• Traffic report goes on-air to viewers

Our Road Map to Accurate Traffic Reporting

• Verification – Through internet partners including MDOT, law-enforcement agencies, etc.

• Verification internally assisted by our Assignment Desk, Producer(s), Executive Producer(s), Chopper as necessary to ensure accuracyRely heavily on these associates

• We think of our “viewers” as customers – Not everybody is watchingCustomers are on Twitter, Facebook and WXYZ.com On-air, Twitter, Traffic Blog Facebook, WXYZ.com – I’m everywhereAnd, you heard it here first!!! Our new Traffic App for iPhone and Android devices (test launch in a couple of weeks with launch soon after!)

• MDOT Traffic Cameras – VITAL to my reporting. Very important for

visual. Customers rely on getting this visual.

Also generate Gas Prices, Traffic Flys, Alternate Routes

Redundancy If system fails or to augment our 3D Traffic product•Google Earth •News Navigator (an in-house cousin of 3D Traffic)•UTouch – Our in-studio “tablet”

How Can We Partner to Better Serve OUR Customers

• Always important to have the MDOT traffic cameras• MDOT could provide volume data for each route (this would

assist us in the impact an incident has on our customers)• Development of a system that takes communications with law

enforcement (for example radio comms to trooper) to automatically generate a text / email or other notification direct to me (like a voice-to-text system)