Www.whitehead-monckton.co.uk ©Whitehead Monckton 2012 Corporate Social Responsibility Case study Kerin Speedie, Partner Whitehead Monckton Louise Wright,

www.whitehead-monckton.co.uk ©Whitehead Monckton 2012

Corporate Social Responsibility Case study

Kerin Speedie, Partner

Whitehead Monckton

Louise Wright, chYps

October 2012

www.whitehead-monckton.co.uk ©Whitehead Monckton 20122www.whitehead-monckton.co.uk ©Whitehead Monckton 2012

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CSR - Why?

• “88% of consumers said that they were more likely to buy from a company that supports and engages in activities to improve society”

• Better Business Journey, UK Small Business Consortium


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CSR at Whitehead Monckton

• Our people

• Our community

• Our environment

• Our clients


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Charity nomination

• Personal connection

• Professional connection

• Direct approach


Working with Corporate Clients

Advantages and Impact


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chYps children’s hospice

• Provides all encompassing care to terminally ill and life limited children in the comfort and security of the child’s own home

• Working with local PCT’s in areas of Kent• Our service has just hit its 18th Birthday!



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Benjamin Button Affect

• Reached our ‘coming of age’ but nobody knew

• Well loved and respected by those that did know of us

• Knowledge and age were important


Where was business booming?

• Gear change in charity activity• Investing in that gear change• Raising the profile of the charity• How best to do it

• Analyse the business• Check what the competitors & colleagues are up to• What was the investment• How much time to invest• Tracking the results


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Decision Made

• Corporate income was where its at!• Advantageous to the corporate and the

chosen charity• Tick box exercise• Real thing• FUN into ‘Fundraising’


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Charity choice

• The “bid”

• Shortlist

• Public vote


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The bid

• What you can offer the business

• What they can offer you

• Case studies


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Benefits to the business

• Publicity• Costs savings• Staff feel good factor• Client involvement• Business Awards


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Benefits to the business

• Business development contacts

• Market advantage– Differentiate from competitors– Improve reputation


Who Benefits

BOTH!


• ‘Feel Good Factor’• Legacy• Improving relations• Standing in the

business community

• Support• Enjoyment

• Credibility• Donations• Volunteering• Practical Giving• Profile


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Advantages

• Income is raised• Targets are met• Opportunity to plan• Current care plans maintained and

improved• Boost to everyone’s morale• Profile raising


British 10K Team!

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Impact

• Confidence• Learning together • Continued support after your time has

ended• Lasting legacy • Improved community relationships• Time


Worth it?

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Where now?

• Will we do it again?

YES!(maybe not the 10k….)


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New dilemma

• Choose new charity of the year?

• Develop relationship with chYps?

Www.whitehead-monckton.co.uk ©Whitehead Monckton 2012 Corporate Social Responsibility Case study Kerin Speedie, Partner Whitehead Monckton Louise Wright,

Documents

impact slide

business check

business booming

new charity

charity choice

uk small business consortium

corporate income

charity activity investing