www.uni-stuttgart.de Ψ Sport- and Health Sciences AFRESH: Activity and Food for Regional Economies Supporting Health. Seminar Lifelong Physical Activity - Increased Happiness for All? Organized by the EU-Office South Finland Brussel, 22 th of February 2011 (phD cand) Marcus Zinsmeister
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Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
AFRESH: Activity and Food for Regional Economies Supporting Health.
Seminar Lifelong Physical Activity - Increased Happiness for All?
Organized by the EU-Office South Finland
Brussel, 22th of February 2011
(phD cand) Marcus Zinsmeister
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Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Agenda
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AFRESH...
• Is supported by the 7th framework programme for Research and Technological Development (FP7)
• Is funded within the section „Regions of Knowledge“
• Lasts three years
• Includes a total budget of 3.2 Million €
• Aims to systematically develop a common research agenda that unites nutrition and physical activity science with the intent to reduce diet and inactivity related diseases in Europe
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AFRESH – Project partners
Rt lkjlRt lkjl
Project Management
Project Partners
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Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Agenda
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Building a bridge
Food Land
Activity
Land
ResearchResearch and Dissemination Gap
Prevention
Health
Promotion
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The Challenge
20112011
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common preventable risk behaviours(unhealthy diet, inactivity, tobacco use)
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Is there a gateway to health?
HEALTH
Physical ActivityPhysical Activity
Healthy NutritionHealthy Nutrition
Decent alcoholconsum
Decent alcoholconsum
No tabac consumNo tabac consum
(Kandel, D., (2002). Stages and Pathways of Drug Involvement. Examining the Gateway Hypothesis. New York. Cambridge University Press)
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Physical Activity
The overweight equation
Energy Intake Energy Expenditure Weight Loss=-
Nutrition
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Interaction between physical activity and diet in regulating body weight
Energy surplusEnergy surplus
Energy balanceEnergy balance
Energy deficitEnergy deficit
Poor HomeostaticMechanisms Sedentary
lifestyleHigh-fat diet
Physical Activity
DIET and exercise Strong
HomeostaticMechanisms
(Moore, 2000)
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Physical activity is more than a calorie burning agent
Disease Evidence
Diabetes II strong
Cardiovascular Diseases
strong
Stroke strong
Well-being moderate
Mental health (depression)
moderate
Cancer (Colon cancer) moderate
Brain function strong
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Potentials of physical activity and nutrition
Physical Activity Nutrition
• strong evidence in reducing risks and enhancing health
• Weak(er) evidence for reducing risk factors
• no subjective needs, no demands and unattractive product
• manifest subjective needs and demands for attractive but often unhealthy products
• low compliance • High(er) compliance
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Summary Facts
Food Land
Activity
Land
•A gateway does not exist
• Caloric restricition can reduce body weight effectively
• Physical active individuals maintain weight more likely than inactive individuals
• Physicial activity is closely connected to many other risk factors /diseases
• Common perspectives
• The potentials of physical activity and nutrition are complementary
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First steps are done ...
• “Promoting healthy diets and physical activity: A European dimension for the prevention of overweight, obesity and chronic diseases”
• STATE OF THE ART AT EUROPEAN LEVEL• Unhealthy diets and lack of physical
activity are the leading causes of avoidable illness and premature death in Europe. The rising prevalence of obesity across Europe is a major public health concern.
Green Paper
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Agenda
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Goal of AFRESH
To systematically develop a research agenda for nutrition and physical activity!
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Workflow of AFRESHComparison of
RDC OfferStakeholder map
Comparison of RDC Offer
Stakeholder map
Comparison of Needs and Demands
Matrix
Comparison of Needs and Demands
Matrix
Selection of Research prioritiesSWOT / SOR
Selection of Research prioritiesSWOT / SOR
Joint Action PlanRecommendations & Business plan
Joint Action PlanRecommendations & Business plan
AFRESH IdeasBrainstorming
AFRESH IdeasBrainstorming
Concepts & Strategies for product and service innovation
Networking & funding
Concepts & Strategies for product and service innovation
Networking & funding
Mentoring/ Change ManagementToolkit for RDCs
Mentoring/ Change ManagementToolkit for RDCs
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