www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti- innsbruck.at Measuring your visibility in the online sharing platforms (YouTube, slideshare, videolectures.net, Delicious, flickr) Ioannis Stavrakantonakis
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www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Measuring your visibility in the online sharing platforms
(YouTube, slideshare, videolectures.net, Delicious, flickr)
Ioannis Stavrakantonakis
www.sti-innsbruck.at
YouTube
YouTube Analytics
• High-level summary report
2
www.sti-innsbruck.at
YouTube – Overview page
3
www.sti-innsbruck.at
YouTube
YouTube Analytics
• High-level summary report
• Views Reports
– Views
– Demographics (age, gender, location)
– Audience Retention
• Engagement Reports
– Likes & Dislikes
– Subscribers
– Favorites
– Comments
– Sharing
4
www.sti-innsbruck.at
YouTube – Demographics
5
www.sti-innsbruck.at
YouTube – Audience Retention (per video)
6
Absolute audience retention: How often each moment of your video is watched.
Relative audience retention: Video’s ability to retain viewers relative to all YouTube videos of similar length. (limitation: video views>300)
www.sti-innsbruck.at
Free account
Statistics per presentation - Number of:
Views (Embed, on slideshare), Favorites, Downloads, Comments
slideshare
7
Pro account
• Analytics summary
• Statistics per presentation
• Latest tweets
• All views (timeline)
• Downloads
• LinkedIn Dashboard (slideshare app)
www.sti-innsbruck.at
slideshare – Pro account statistics
8
Analytics summary
• Total Views / Favorites / Downloads / Tweets / Likes
• Most active presentations
• Most search keywords
• Locations
www.sti-innsbruck.at
slideshare – Pro account statistics
9
By Presentation
• Views
• Shares (facebook, email)
• referring URLs
• Tweets
• Downloads
• Comments
• Favorites
www.sti-innsbruck.at
Lecture page
Information about:
– Views
– Lecture popularity (stars)
– Social networks counters (Tweets, Likes, Google+, LinkedIn shares, Delicious, Mendeley)
No information about:
– Number of downloads
Videolectures.net
10
www.sti-innsbruck.at
Conference page
Information about:
– Most popular lectures (based on views)
– Top voted lectures
Author page
Information about:
– Views of her/his lectures
Videolectures.net
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www.sti-innsbruck.at
Delicious
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Visibility of links shared
• Saves
Visibility of stacks shared (playlists for the web)
• Views
• Followers
• Social networks counters (Tweets, Likes)
• Comments
www.sti-innsbruck.at
Flickr
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Free account
• Photos’ views, comments
• Set of photos’ views, comments
• Popular
– Interestingness: “Where the clickthroughs are coming from; who comments on it and
when; who marks it as a favorite; its tags and many more things which are constantly
changing. Interestingness changes over time, as more and more fantastic content and
stories are added to Flickr.” [2]
– Views
– Favorites
– Comments
www.sti-innsbruck.at
Flickr
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Pro account
• Account overview
• Individual photos
• Daily referrers
www.sti-innsbruck.at
References
1. YouTube Analytics: http://support.google.com/youtube/bin/static.py?hl=en&guide=1714169&page=guide.cs
2. Flickr Interestingness: http://www.flickr.com/explore/interesting/
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