Www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK Christoph Fuchs.

www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Christoph Fuchs

www.sti-innsbruck.at

Overview

1. What is Piwik

2. Functionality

3. Technology behind Piwik

4. Other interesting features

5. Questions / Discussion

www.sti-innsbruck.at

What is Piwik?

Piwik is...

• a web analytics system• free software, open source

• the successor of „phpMyVisites“• financed by sponsors*

* french ISP „free“, autoscout24.de, rueducommerce.fr, zimbio.com, eurotops.de,

moviepilot.de, blog.1001actus.com, icanlocalize.com

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Functionality

• All standard statistics reports– Top keywords and search engines, top page URLs– User countries– Providers, operating systems, browser marketshare, resolution, ...– Time on site, pages per visit, repeated visits ( „engagement“ )– Top entry and exit pages, downloaded files, ...

• Real time data updates• Visitor Log• Customizable Dashboard• Historical Reports• Analytics for Ecommerce• Goal conversion tracking• Visitor World Map• Campaign Tracking

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Real time data updates

Refreshes every 5s

For each visitor:• date• number of actions• time spent• country• browser• OS• new / returning• Referrer• goal conversion

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Visitor Log

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Customizable Dashboard

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Historical Reports

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Ecommerce Tracking

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Goal Conversion Tracking

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Visitor World Map

• Zoomable world map (from GeoCommons)

Countries are colored according to the selected metric

• It is possible to change the displayed metricVisitors, unique visitors, actions, action per visitor, avg. time on site, bounce rate

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Campaign Tracking

Campaigns can track various ways of acquiring traffic, such as:

• Yahoo! Search Marketing, Google AdWords, Microsoft adCenter: Paid search marketing campaign, Cost Per Click (CPC)

• Display Ads, Banners• Links in Newsletters• Tweets• Facebook Ads

“What is the conversion rate for visitors coming from Google Adwords VS Yahoo! search?”

Note: Campaign Tracking is enabled via URL Parameters in the advertised links

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Campaign Tracking

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Technology behind Piwik

• Written in PHP • Data is stored in a MySQL database

• All functionality is available through a REST API as well

• Data is recorded using either– a JavaScript Snippet– a tracking pixel– directly via the Piwik API

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Other interesting features

Google2Piwik - Google Analytics data importer• python script to migrate your Google Analytics data to Piwik• has limitations, due to limited API requests of Google Analytics

Piwik Mobile App• available for iOS and Android

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Thank you.

Questions?