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Welcome & Agenda• Why are we here?• What is smartpackaging?• Lifecycle of common packaging materials• New materials - bioplastics• Guest speaker – Nick Fry, Celcius Coffee• Packaging challenge• Questions and discussion
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What is the problem?
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Packaging Waste StatisticsWe make 172 kg of packaging waste per person every year in New Zealand*
•100 kg is recycled
•72 kg is thrown out
*Packaging council 2008 mass balance data
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Photo of family
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Packing it all up
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Vote now
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Winners of 2011 Awards
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Consumer Expectations
• 94% of consumers want to choose packaging recycled and reused. (Unpackit Survey 2011)
• 86% of consumers are concerned with the amount of packaging they have to deal with.(Unpackit Survey 2011)
• 88% of consumers want to buy environmentally or socially responsible products. (Colmar Brunton research in New Zealand, 2010)
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What is smart packaging?
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It's smart to use less packaging.Where packaging is necessary, it needs to be easy to reuse, compost or recycle.
Smart packaging doesn't frustrate you or harm our environment.
Smartpackaging
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Reduce
Reuse
Recycle
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Reduce – no packaging?
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Reduce – fewer materials
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Reduce – lightweighting
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Reduce
Reuse
Recycle
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Reuse• Industrial reuse – whole system• Retail reuse – refilling• Home Reuse – limited, consumer dependant
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Reduce
Reuse
Recycle
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Reduce
Reuse
Recycle
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Glass
68% of glass packaging in NZ is recycled
Raw Material Extraction
Manufacturing
Recycling
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Paper and Cardboard
73% of paper packaging in NZ is recycled
Raw Material Extraction
Manufacturing
Recycling
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Steel
68% of steel packaging in NZ is recycled
Raw Material Extraction
Manufacturing
Recycling
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Aluminium
48% of aluminium packaging in NZ is recycled
Raw Material Extraction
Manufacturing
Recycling
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Plastics
24% of plastic packaging in NZ is recycled
Raw Material Extraction
Manufacturing
Recycling
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Not widely recycled• Polystyrene• Plastic and aluminium film• Composite packaging (eg TetraPaks)• Disposable Coffee Cups
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Maximising Recyclability of Packaging• Minimise contaminants
• Choose materials with high recycling rates
• Choose materials that are universally accepted for kerbside recycling
• Use recycled content – paper and cardboard, glass
• For paper – use FSC certified sources
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Bioplastics
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What are Bioplastics
• made from plants and/or biodegrade at the end of their life.
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Biodegradable vs Compostable
• Biodegradable– Capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution
• Compostable– Standards– Industrial vs home compost
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End of life scenarios
• How likely is it to be composted?
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Landfill
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Degradable Bags
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UK Department for Environment Study 2010
“We hope this research will discourage manufacturers and retailers from claiming that these materials are better for the environment than conventional plastics.” UK Environment Minister, Dan Norris
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Labelling and Making Green
Claims
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Labelling
• Need to be clear and accurate
• Build brand value
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Plastics Identification Code
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New or uncommon materials
• What is it?
• Where to put it when you are finished
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Green Claims• Obligations under Fair Trading Act 1986
• NZ Commerce Commission – Guidelines for Green Marketing
• Claims should be specific and accurate.
• You should be able to substantiate any environmental claim.
• Terra Choice – The 7 Sins of Green-Washing
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Making Smart Choices
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Where do you start?
• Look at the requirements of your packaging
• Set goals
• Measure progress
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Things to consider
• Minimal packaging to do the job
• Which materials to use
• Sourcing materials
• End of life options
• Clear and accurate labelling
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More information• NZ Packaging Council – voluntary product stewardship scheme
• Sustainable Packaging Coalition – US
• Smartpackaging.org.nz
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A Packaging Challenge
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Need to think about• What does the product require?
• What are the possible options that could work?
• What are the end of life options for recovery?
• Communication/instructions for consumer – how, what, where?
• Make a recommendation..explain how it adds value