Www.SkypeJournal.com A Conversation on the Future of Telephony What’s Your Skype Strategy? Stuart Henshall May 10, 2005.

www.SkypeJournal.com

A Conversation on the Future of Telephony

What’s Your Skype Strategy?

Stuart Henshall

May 10, 2005


150,000 new

Skypers Yesterday

(May 9, 2005)

35 million Skype users so far3m concurrent users almost

1.2m SkypeOut Users1.5 billions minutes in April

1-2% of broadband users% of global international call

100m user target by ????

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Skype

Kazaa

Hotmail

ICQ


Michael Powell

• "I knew it was over when I downloaded Skype. When the inventors are distributing for free a little program that you can use to talk to anybody else, and the quality is fantastic, and it's free - it's over. The world will change now inevitably."


Peter Cochrane

• “Here's one change I've noticed. Because VoIP calls cost nothing, or almost nothing, they become a connection and not a call. I just open up a channel and use it much like an intercom or a casual conference call. And because of the voice quality, there is great intimacy and connection. It seems to re-enable those emotional bits normally thrown away by the restricted bandwidth of the old telephone”


Verb: to Skype / SkypeMe


Skype: “stuart_henshall”

• Early Adopter• Evangelist • Collaboration• Communication• Conversation• Real-Time• Accelerated Learning• Behavior• Work Methods

• Easy to use software• Voice centric / quality• Ad-hoc Conferences• Presence• Connectivity• Security• Embedded• Brand• Community


Von & Skype

• Business needs a voice strategy. Not just Skype --- broader context of VON….

• VON (“Voice”) alone not enough, convergence, connectivity, presence, economics

• changing user behavior in a real-time online world

• telecom call is no longer an arbitrage play


P2P Telephony

NAT’sJust

Works

AccountsBilling System

No Marketing

Dollars Easy to Use

Interface

Voice Mail

FreeCalling

FileSharing

Audio Quality

SkypeOutPSTN

Multi-User

Accounts

Cheap GlobalCalling

Text Messaging

SIPInter-

Connect

LimitedPresence

VideoMessaging

CrossPlatform

GlobalNomads

MobilityWi-Fi

Pocket PC

SkypeAPIDevelopers

G.729connect

UserDirectory

SkypeIn

Web Enabledsolutions

CorporateDirectory

CentralizedContacts

LimitedPresenceProjection

Embedded Skype

products

VoiceActivated

recognition

SkypeAnywhere

50 PersonChat

SkypeSocial

Networking

CalloutCenter

Purchase Account

Hardware

VoiceMessaging

Skype toSMS

Video Conferen-

cing

Web Store

Call forwarding

ExtensionsRoll-overs Location

Connect?

EmbeddedLinux Symbian

SkypeWork

Groups

SkypeWork

Groups

Push toTalk

Web IM, directories

Post-its to the FutureAlways

On

SkypeMobileGroups


Jeff Pulver

• “As Skype continues to evolve as an internet application, it will be real interesting to watch how extensions to Skype based presence starts to evolve and the kinds of additional connectivity which becomes available as a result of the advent of Skype.”Oct 2003

• “Skype is the iPod of VoIP” April 2005


Redefining the Experience

FROM• Call• Voice Mail• Number• Dialing• Hardware• Physical• Handset

TO• Skyping• Voice Message• Name / profile• Clicking• Software• Mobile• Headset


Personal Presence Servers


New Applications

• SkypeAPI• Mobile carriers?• Amazon or Flickr

• Answer Machines• Podcasting• Call Centers• Skype to Blog• Smart Dialers• Desktop Management• SkypeBots• Distributed Chat• Presence Servers• Location


Some Questions

• Fight Skype? Co-opt Skype? Kill Skype?

• SIP – IMS – Mobile vs. Wireline

• Innovation Speed - Software

• Regulation vs. Community

• Skype and “Freedom” to Connect – Global

• Trust (Identity, Accounts)

• Network Facilitator


So What’s Your Skype Strategy?

• Personal

• Business

• Social

• Client’s

• Telecoms• Portals - Chat rooms• Social Networking

Services• Mobility - Devices• Presence• Identity• Consumer Power

Www.SkypeJournal.com A Conversation on the Future of Telephony What’s Your Skype Strategy? Stuart Henshall May 10, 2005.

Documents

skype users

skype strategy

skype skypeme slide

recognition skype

skype business

advent of skype

skype mobile groups

voice quality