Www.sagnard.biz Successful Online Global Communication Export Excellence Seminar Series Belfast City Council World Trade Centre 20 March 2008 @ NISP Norbert.

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Successful Online Global Communication

Export Excellence Seminar SeriesBelfast City CouncilWorld Trade Centre20 March 2008 @ NISP

Norbert SagnardManaging Consultant

(E) [email protected] (W) www.sagnard.biz

www.sagnard.biz

Agenda

1. Online Communication2. Email 2.03. VoIP telephony4. Online Conferencing & Collaboration5. Networking tools6. Rich Media Web Content (video)7. Web & Mobile convergence8. Q&A

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Top sources of quality leads for businesses

Source: GlobalSpec Inc.Industrial Marketing Trends Survey, February 2007GlobalSpec is an engineering search engine

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Online marketing budget: 2007 vs. 2006

Source: GlobalSpec Inc.Industrial Marketing Trends Survey, February 2007GlobalSpec is an engineering search engine

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Online communication = speed

+=>

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Web site: build on viral effect

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Online events: no travel, pure productivity

Use webinars instead: e.g. www.webex.com

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Online survey: cut in-field cost

Source: Geoffrey Moore, TCG Advisors, “Dealing with Darwin”

Online surveys are much cheaper than face-to-face but work better with short or closed questions (yes/no, always/never ....)A few examples:www.apenneyearned.co.uk http://free-online-surveys.co.uk/http://www.sysurvey.com/http://www.snapsurveys.com/http://www.surveygalaxy.com/

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Promote your business online

Podcasts

Vidcast

Video sites:

YouTube, MonkeySee.com, Howcast.com

Polls

RSS feeds

Wikipedia

http://wikipedia.org www.monkeysee.com www.howcast.com

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Online & Mobile collaboration

Refer to http://home.swarmteams.com/ (made in NI !!)

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SMS IP generation

Discover:

http://trutap.com/ www.textmagic.comhttp://www.tmcsms.com/index.aspx

and evaluate the one you prefer.More in my presentation on Web 2.0 & Telecom 2.0

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Telephone: from global communication device to productivity tool

The most downloadedVoIP FREE software:www.skype.com

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Online selling worldwide to professionals

There is a dedicated Business & Industrial section on eBay,reputable companies like HP, Dell use it!http://business.ebay.com/

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Online fire-sale worldwide

http://reseller.ebay.com/ns/rmstart.html

Another alternative on eBay, to get rid of unsold stock

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Online selling worldwide to consumers

http://stores.ebay.com/

You can also set-up your own shop on eBaymore appropriate if you target the Consumer or Home Office market.

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Successful Online Global Communication

VoIP phone: calling for free?

Export Excellence Seminar SeriesBelfast City CouncilWorld Trade Centre20 March 2008 @ NISP

Norbert SagnardManaging Consultant

(E) [email protected] (W) www.sagnard.biz

www.sagnard.biz

VoIP facts

• VoIP software lets PC users talk to each other for free and make cut-price calls to mobiles and landlines communication

• Technology used by vendors converts phone conversations into packets of data and transmits them down the same wires used to surf the internet

• Scale is critical success factor: most IM services let you call only people who use the same tool as you do.

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VoIP by Google

http://www.google.com/talk/index.html#

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VoIP by Microsoft

http://get.live.com/messenger/features

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VoIP by Yahoo

http://voice.yahoo.com/

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VoIP by AOL

www.aim.com/get_aim/win/latest_win.adp?ncid=AOLAOF00020000000910

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VoIP vs. IM

AIM (AOL), MSN Messenger, Yahoo Messenger with Voice and Google Talk are all IM programs first and VoIP services second;

Skype is a VoIP program first (now owned by eBay).

Skype has been downloaded more than half a billion times and over 246 million people from almost every corner of the globe have registered

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Successful Online Global Communication

Networking: working the net!

Export Excellence Seminar SeriesBelfast City CouncilWorld Trade Centre20 March 2008 @ NISP

Norbert SagnardManaging Consultant

(E) [email protected] (W) www.sagnard.biz

www.sagnard.biz

Online Networks for professionals

• 65% of business professionals are connecting via personal & professional social networking websites (Survey on online social networking by Institute for Corporate Productivity Q2-07) (source: marketingvox.com);

• The most popular site used for professional networking was LinkedIn, followed by Yahoo 360 and MySpace;

• 52% of respondents whose organizations use social networking sites do so to keep internal staff and remote employees connected, while 47% use the networks to connect with potential clients and showcase their skills;

• 35% say they use networks to assist them in finding a job.

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Online social networks for professionals

Doostang www.doostang.com

Ecademy www.ecademy.com

LinkedIn www.linkedin.com

Plaxo www.plaxo.com

Salespider www.salespider.com

Xanga www.xanga.com

Xing www.xing.com

Zoodango www.zoodango.com

HGTV Pro www.hgtvpro.com

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Online social network LinkedIn20+ million professionals in 150 countries

500 of Fortune 500 companies represented

The largest online network for professionals!

www.linkedin.com

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Successful Online Global Communication

Web & Mobile convergence

Export Excellence Seminar SeriesBelfast City CouncilWorld Trade Centre20 March 2008 @ NISP

Norbert SagnardManaging Consultant

(E) [email protected] (W) www.sagnard.biz

www.sagnard.biz

Web 2.0

• It's about Interactivity and openness• Everybody wants to have their say about

nearly everything• Should your company allow this?• www.ideastorm.com • The other side of the coin that companies

must accept in all fairness:• www.ihatedell.net

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Telecom 2.0

It's about Interactivity and openness

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Merger of services

Mobile & Internet communication services are starting to merge:

for instance Mobile network THREE offers a Skype phone!They don't mind if you make free calls through it, as long asyou remain their customer, which is a more important factorfor them: they will find ways to make money out of you.

www.three.co.uk/personal/products_services_/skype_phone.omp

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Mobile costs are falling

Truphone is a free piece of software that lets the user make free or low cost mobile calls via the internet. No roaming charges (need a compatible phone and connection to Wi-Fi)Prices simple and low from anywhere on the planet.

Send SMS via the web, not a mobile: cost savings abroad and to other countries, ideal to communicate to many colleagues at onceMobile Web www.mobileweb.be/en/send-sms.asp Textmagic www.textmagic.com TMC www.tmcsms.com/index.aspx Trutap http://trutap.com/ Vodafone Text Centre (if you are a Vodafone customer)http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&_pageLabel=template10&pageID=BS_0011

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Mobiles morph into Internet devices

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Conclusions of the seminar

1. Wide choice of technologies & channels for your online communication

2. Focus on a few, learn and develop competitive advantage

3. Differentiate between cost-saving & sales-boosting technologies

4. Email is the main online marketing media, it works!

5. VoIP is the new phone and can do much more at much lower cost

6. Online conferencing & collaborating is here to stay, this is gen 2.0

7. Networking with thousands of professionals worldwide from your desk

8. The web goes video, adopt this new medium in your marketing -mix

9. Web or Mobile, all online services are on the same device.