Www.readyartwork.com Intro to Online Advertising.

www.readyartwork.com

Intro to

Online Advertising


Have you been solicited by Yelp?

How does their program work?

Two Questions


• Yelp ads make sense if your conversion rate is high

• Check and analyze your yelp data before considering ads

• Things to check: amount of traffic, how many conversions, how many people are calling, looking for directions, clicking, etc.

What to Consider


• Impressions program: Guarantees a minimum set of eyes that will see your ad

• Something to think about: Out of the impressions, how many click into your profile?

Types of Programs


• Generally will cost a few dollars per click

• Something to think about: if users are already clicking to your website without ads, it might make sense to go with this model.

Pay Per Click Program


Work organically before you start spending money on ads

Key Takeaway


Consider your type of business.

• Also consider if not many people are searching for your business, you may not get the benefits from the ads or get quality traffic

Types of Businesses


Use simple calculations to determine if it's worth it for your business:

• Average Sales Transaction Profit: $100• Out of 1,000 visitors (Impression), 100 will

contact your business (Leads). This is your Impression Conversion

• Out of the 100 leads, 10 will become buying customers (Conversion). This is your Sales Conversion. 10x$100= $1,000.

Therefore: • 1 impression or visit is worth $1. • 1 lead is worth $10. • 1 conversion is worth $100.

Example


Different Types of Ads:

1. Boosted Posts2. Like Ads (Page Promotion)3. Increase conversions on your website4. Raise attendance at your event5. Get people to claim your offer

Facebook Advertising


Ways to Target Your Audience:

1. Location2. Behavior3. Interests4. Age/Gender5. Education/Financial/Life Events6. People who have visited your website7. Custom Audience



Ready Artwork Client: Wedding Photographer

• Targeting:The local areaEngaged couples

• The Ad:Displays engaged couplesConnects to a landing page

Example




Advertise on Facebook


Target Audience


Spending


Layout


Preview


Yelp• Work organically first• Calculate your cost per click

and impression• Determine if it makes sense to

purchase ads

Facebook• Determine your business goal• Target correctly to avoid

wasting money

Summary


Contact Us

Phone: (626) 400-4511 Fax: (866) 606-7844

Address: 403 S Mission Dr San Gabriel, CA 91776 Email: [email protected]

Www.readyartwork.com Intro to Online Advertising.

Documents

yelp ads

ads things

ads facebookdetermine

different types of ads

business leads

impression conversion

business goaltarget

type of business