Document

Tourism Industry

New Trends in Tourism Industry

Eco Tourism

Agro Tourism

Medical Tourism

Mice Tourism

Space Tourism

The concept of Medical Tourism is not new one , In Roman Britain patients traveled to the Hot Waters Springs to cure their diseases

Neolithic & Bronze Age

18th & 19th Century

20th Century

Mineral & Hot Spring Visit

Spa

Health Farm

Today's Global Market Medical Tourism

Pioneer Medical Tourism Operator Florence Nightingale was also considered a pioneer in the

concept of medical tourism as described in her own letters in 1856

She wrote detailing the condition, physical descriptions, dietary information and other vitally important details of patients whom she directed to the spas of Turkey which were significantly less expensive than their home county of Switzerland

she was obviously directing patients of

meager means to affordable treatment

A practice that continued for 2,000 years. From the 18th century wealthy Europeans traveled to Spas form Germany to the Nile. Since the early nineteenth century, when there were no restrictions on travel in Europe

People visited neighboring countries in order to improve for their health.

In this century, however, Medical Tourism expand to a much larger scale. Thailand, followed by India, Puerto-Rico, Argentina, Cuba and others quickly became the most popular destination for Medical Tourists

In the year 2007, six lakhs medical tourist came to Bangkok and Phuket medical centers in Thailand, while approximately Four Lakh and fifty thousand foreign patient visit India during that time.

From Neolithic and Bronze age where in people used to visit neighboring countries for Minerals and Hot Spring, Today we have reached the era where hospitals are more like Spas and Spas more like hospitals

DEFINING MEDICAL TOURISM

Medical Tourism is also known as Medical Travel, Surgical Tourism , Health Tourism, Medical Value Travel, Health Care Abroad, Medical Overseas, Overseas Medical and even Medical Outsourcing and offshore Medical.

“ Providing cost effective private Medical care collaboration with Tourism Industry for patient needing surgical and other forms of specialized treatment.”

In simple words Medical Tourism is the process of traveling abroad to receive superior medical cosmetic care by highly skilled surgeons at some of the most modern and state of the art medical facility in the world where the cost of treatment is comparatively very low than their home country.

Medical Tourism is perceived as one of the fastest growing segment in marketing.

Medical Tourism is an emerging concept Industry estimates show that size of medical tourism industry stand between Rs. 1200 core and 1500 crore and is growing at the rate of 30 percent annually.

A CII Mckincy report (2003) says that medical tourism alone can contribute up to Rs. 10,000 crore additional revenue to up market territory hospitals and will account for 3% to 5% of the total healthcare delivery market by 2012.

Over all Thailand, Singapore and India most advance in Medical Tourism

Global Medical Tourism Scenario

Country No. of Foreigners treated in

(2002)

From Strength

Thailand 6,00,000 USA, UK Cosmetic surgery, organ transplant, dental treatments, Joint Replacement

Jordhan 1,26,000 Middle East Organ Transplants, Fertility treatments, cardiac care

India 1,00,000 Middle East, UK, USA

Cardiac care, Joint replacement,

Malaysia 85,000 USA, Develop countries

Cosmetic Surgery

South Africa

50,000 USA Cosmetic Surgery, Dental Treatment

“ I have been waiting fore over a year in Canada to have an abdominoplasty, breast list and reduction performed. I am 55 year old and really want to get on with these surgeries as soon as possible……. ”

“We have no health insurance.

My wife suffers constantly from

back pain. We cant not even begin

to think about treatment in US because of extremely high cost after seeing your operation on 60 minutes, we both have a new hope…….”

MEDICAL TOURISM IN INDIA

MEDICAL TOURISM IN INDIA

Medical Treatment is the latest reason to visit India because of the low cost with world class services and quality treatment. India is promoting the ‘high-tech healing’ of private health care sector as tourist attraction.

The ministry of tourism is encouraging Medical Tourism, operators to sell the idea of traveling to India for low cost but world class treatment.

Medical Tourism in India is a combination of several factors which makes India a unique health care destination.

Medical Tourism is forecast to become a $2.3 billion business for India by 2012

Over 60,000 cardiac surgeries are done every year with outcomes at par with international standards.

Multi-organ Transplants are successfully performed at 1/10th the in comparison to the West, patient from over 55 courtiers are treated at India hospitals

The Indian healthcare industry is undergoing a phenomenal expansion and India in now looked upon as the leading country in the promotion of Medical Tourism with an annual growth rate estimate at 30%

India top-rated education system provides an estimated 30,000 doctors and nurses each year to meet this demand the Indian government spend on the health care sector is expected to around 8% of its GDP by 2010.

India has many advantages that give temptation to international travelers. The Advantages can be identified in the form of :

- Treatment-cum-leisure destination- Low cost consulting fee and treatment cost - Availability of advanced equipments - Availability of medical experts - No waiting period for treatment - Specialty treatment

Cost Comparison Medical cost in India are one-tenth of cost in western

countries. For instance a Heart surgery costs $8000 in India as against $30000 in US.

Similarly a Bone Marrow transplant cost $69000 in India as

compared to $250000 in US

Treatment Approximate Cost in India ($)

Cost in other major Health care

Destination ($)

Approximate waiting periods in USA/UK

( in month)

Open heart surgery 4,500 > 18,000 9-11

Cranio - facial Surgery and skull base

4,300 > 13,000 9-8

Neuro Surgery with Hypothermia

6,500 > 21,000 12-14

Complex Spine Surgery with implants

4,300 > 13,000 9-11

Simple Spine Surgery 2,100 > 6,500 9-11

Simple Brain Tumor

- Biopsy

-- Surgery

1,000

4,300

> 4,300

> 10,000

6-8

Comparative cost for different ailments in India

India offers the best treatments in modern medicines and in every medical division such as

- Cardiology

- Orthopedics surgery

- Eye care

- Gynecology

- Cosmetic Surgery

- Dental Surgery

It also provides traditional method of treatments such as

- Ayurvedic

- Homeopathy

- Naturopathy

- Reiki

- Yoga

Ayurvedic Therapies and Surgical Treatment

Dental Treatment

Before surgery After surgery

Before surgery After surgery

Orthopedic Surgery

Indian Doctors excel in surgery

India’s private hospitals have gained international recognition for their stat-of the –art facilities and diagnostic center besides unsurpassed skills. The technology and procedures are on

par with hospitals in developed nations

Before Surgery

After Surgery

In the era of globalization India is also ahead in health

care, this fact has now been realized the world over

regarding medical facilities with most competitive

charges for treatment of certain medical problems.

The demand for Indian healthcare services primarily come from three types of consumers.

Group Description

Countries Demand Driver

Non residential Indians

Numbering 20 million across the world

Low cost healthcare combined with trip back to home

Patients from countries with under developed facilities

Nepal, Burma, Bangladesh, African Countries, Middle East, Latin America

Quality healthcare at affordable prices

Patients from developed countries

USA, UK, Canada Low cost of healthcare, capacity constraints for services in home country

Foreign patients can get package deals including, flights, transfers, hotels, treatment, and post operative vacation for their medical visits to India.

Many foreign patients prefer to combine their leisure and relaxation visits to India with healthcare

Medical Tourism Operator Medical Tour Operator Organization or Company is actually

working as Medical referral Agency Select the right doctor and right Hospital for patient Visa Arrangement Provide Hospitality Service Holiday Leisure Package

Step 12.Follow up &

Return to home

Step 11.Post Operative

Vacation

Step 10.Treatment as per

Dissuasion

Step 9.Appointment withRequest Doctor

Step 8.Airport PickupHotel Check in Step 7.

Arrive in India

Step 6.Finalize Details

& Advance Payment

Step 5.Quotation & Details

Forward

Step 4.Finalize Treatment

Step 3.Doctors Feedback

Step 2.Identify a suitable Doctor & Hospital

Step 1. Need to send query

along with details

Medical Tourism Procedure

The Service Spectrum

Guideline for Identifying procedure for Medical Tourism

The Patient is able to Travel The Surgery is commonly performed at the referral hospital

with demonstrable quality out comes Local Follow-up are upon return home can be arranged if

needed The patient can safely travel within a reasonable time, post

procedure Post operative care Post vacation trip Co-ordination between the Healthcare and Tourism

Hospitality Services Service to the patient start from the moment they contact till

the time they land in India and leave back for their home country. Some of this hospitality services are important

- Airport Pick-up & Drop- Visa / Sightseeing Arrangement - Translator ( if required ) - Coordinating appointments - Accommodation for companions - Cuisine - Holiday Package

In a country as diverse and complex as India, it is not surprising to find that people here reflect the rich glories of the past, the culture, traditions and values relative to geographic locations and the numerous distinctive manners, habits and

will always remain truly Indian

Health Holiday Packages in India

Interesting Destinations

Paradise Kashmir – Snow Fall Special Go-Goa Maharashtra Unlimited Royal Rajasthan God Own Country – Kerala Himachal-Nature's Paradise

The Golden Triangle

Delhi Agra Jaipur Duration :

07 Days / 06 Nights

Accessibility :

By : Air / Train

Local Sightseeing by Car

The Jungle Safaris Corbett Kanha Bandhavgarh Sariska Ranthambhor Bharatpur Periyar –Sasan Gir Kaziranga Manas

Duration : 24 Days / 23 Nights Accessibility :By : Air / Train Local Sightseeing by Car

The Desert Adventure

Jodhpur Jaislmer Bikaner Barmer

Duration :

10 Days / 09 Nights

Accessibility :

By : Air / Train

Local Sightseeing by Car

Future Strategy for Medical Tourism development

Medical Tourism is one sector that has show consistently high global growth in recent years.

India too achieved spectacular success in tourism with a growth rate the surpassed the global average consequently.

India’s share in the world tourist arrival continued to increased from 2002 onwards.

India offers a variety of services for overseas patients.

Role of ICRI Promoting Medical Tourism

Medical Tourism Education

MBA ( Health Care Management

Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT)

Degree will be awarded by University recognized by UGC

Provide Train Manpower to Medical Tourism & Health Care Industry

Opportunities in Medical Tourism

Hospitals - Administrator

Own Business of Medical Tourism

Medical Tourism Company

Travel Agency

Tour Operator

Airlines – Manager

Hotel Industry Spa Resorts Public Sector

IDTC

State Tourism Development Corporation

Insurance Company

Overseas Medical Tourism Company

Corporate Interface

Staff Selection Commission

Union Public Service Commission

Academics

Thank you

Presented by: Anil Bankar