Www.lib.monash.edu.au Presentation to TRIG workshop, 5 November 2004 Prepared by Kerin Bryant, Marketing and Communications Manager Monash University Library.

www.lib.monash.edu.au

Presentation to TRIG workshop, 5 November 2004Prepared by Kerin Bryant, Marketing and Communications ManagerMonash University Library

Promoting library services


Overview

Background• what is marketing and communications and

why do it for libraries?

My top five tips for promoting library services• What’s worked for me• What I have found important to know


What is marketing?

visible useful

Commercial exchange

MONEY

PRODUCTS

CONSUMER BUSINESS

Public exchange

FUNDING

SERVICES

MONASH UNIVERSITY

MONASH UNIVERSITY

LIBRARY


What is marketing?

Plan

Act

Evaluate

Improve


What is communication?

least effortSame message

Sender’s field of experience

Audience’s field of experience

messagesender | encoding decoding | audience


1. Internal communication

• Your staff are a key target audience for your promotional activities.



2. Evaluation

• Plan how you will measure success of your promotional activity.


Top Ten Gaps – 2003 vs 2000

NEW

NEW

NEW


3. Fitness for purpose

• Make your tools fit your job


Fitness for purpose

• Repetitive

• No budget

• No incentive to retain

• Passive distribution

• Difficult to write

• Not ‘on brand’ for library or university



4. Consultation / consideration

• Always consider the user’s point of view


But where are the books?

* Reconstruction using model.


5. Relationship building

• The best time is ‘face’ time.


Library welcome process for new academic staff at Monash University


Summary of tips

1. Consider your own staff as an audience

2. Plan to measure your success

3. Make your tools fit your job – don’t be afraid to try something new

4. Consider it from the user’s point of view

5. Building relationships with users is the best promotional activity


• Questions?

Www.lib.monash.edu.au Presentation to TRIG workshop, 5 November 2004 Prepared by Kerin Bryant, Marketing and Communications Manager Monash University Library.

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