www.ituc-csi.org Why is communication important for Unions? Philippe Gousenbourger Kristin Blom International Trade Union Confederation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.ituc-csi.org
Why is communication important for Unions?
Philippe Gousenbourger
Kristin BlomInternational Trade Union Confederation
www.ituc-csi.org
Bad communication
Or
No communication
= bad image
www.ituc-csi.org
Selling the Union product
www.ituc-csi.org
Internet
From the outside in
– not the inside out
www.ituc-csi.org
Classical communication questions
What is a campaign? What is the subject of your campaign/site?
What is it you want to achieve? Who are you targeting?
How are you saying your message? When are you campaigning – timing?
Actions for the campaign? Political lobbying
Media campaigning
www.ituc-csi.org
Keep it short !
www.ituc-csi.org
Promote your work
www.ituc-csi.org
New communications: The traditional way
to reach out to young people
www.ituc-csi.org
What is the ITUC using/doing?http://www.youtube.com/ituccsi
http://www.twitter.com/ituchttp://youth.ituc-csi.org
http://feedjit.com/stats/youth.ituc-csi.org/map/?x=73&y=53&w=160&h=94
http://www.flickr.com/ituc
http://www.ituc-csi.org/peace
www.ituc-csi.org
ITUC Youth Campaign: More web tools for young people
www.ituc-csi.org
www.ituc-csi.org
Good practice from good unions
www.ituc-csi.org
Second Life and IBM employee unions in Italy
http://www.youtube.com/watch?v=dja5rlSGo0s&feature=related
www.ituc-csi.org
Zeal/Air New Zealand cabin crew union
www.ituc-csi.org
www.ituc-csi.org
Worksmart by TUC UK
http://www.worksmart.org.uk
www.ituc-csi.org
SAK Finland recruitment campaign
SAK Finland recruitment campaign
www.ituc-csi.org
Viral video in Sweden
www.ituc-csi.org
A union Internet café in Ouagadougou
www.ituc-csi.org
FNV Youth websites
www.workpower.nl
www.jobcircle.nl
www.ituc-csi.org
Hungarian flash-mob helps Pakistanis workers
Related Documents
