Iowa Community Action Association 2010 Conference Integrated Social Marketing Communications Developed in Partnership with.

www.IowaCommunityAction.org

Iowa Community Action Association 2010 Conference

Integrated Social Marketing Communications Developed in Partnership with


Integrated Social Media & Marketing Overview

Integrated Social Marketing Communications Web, Email, Online, Social, Print, Video, PR

Iowa Community Action Web & Marketing Program

ICAA Communication & Content Management

ICAA Marketing Tools & Resources

Social Media & Marketing – Getting Started

Social Marketing Sites & Basic/Advanced Features

How to Tie It All Together

Ongoing Management & Opportunities


ICAA Needed to Update Website & Add Capabilities for Integrated Marketing

http://www.iowacommunityaction.org/


ICAA Improvements & Features (IowaCommunityAction.org)

Enhanced Layout & Design

Explore Unique Agency Content

News & Events by Agency

Programs, Services & How to Apply

ARRA Reports, Data & Statistics

Job Postings & Custom Apply Field

Photo Galleries/Albums & Captions

Embedded Streaming Videos

Donations & Volunteer Opportunities



Additional Features & Marketing Management

Event Registration & Promotion

Email Newsletter Signup

Social Media Initiatives & Standards

Improved Search Engine Optimization

Content Management Systems

Integrated YouTube Capabilities

Searching & Sorting Tools

Member Only Content & Tools


Marketing & Content Management Tools

Online Easel Marketing & Management Tools

24/7 Access & Convenience

Dynamic Marketing Applications

Simple Content Management Systems

Online Tutorials & Help Form

Detailed Traffic & Management Reports

Multi-Level Access & Administration

In-Progress Developments

Positive Feedback & Ease-of-Expansion


What is Social Marketing?

How did it get to be so popular?

What Social Marketing Sites are most widely used?

What are each specifically used for? (e.g. Facebook, Twitter,

YouTube, etc.)

What are some of the basic features and settings (Accounts,

Posts, Options)

What do I need to consider before signing up?

(Who/What/Where/Why)

How do I choose which ones are best for my needs?

What are you using it for (Personal, Professional, Business, Org,

Other)

What other social marketing sites are there?

How much has social marketing grown in past years?


Mainstream Social Communities


Posts, Accounts, Wall, News, Friends/Likes, Share/LinksPhotos, Videos, Banners, Email Updates, Reconnecting

140 Character Limit (SMS), Tweets, Retweets, TwitpicFollowing Others, Your Followers, Ashton Kutcher/Celebs

Streaming Videos, Channels, Videos, Flash Player, New HQGoogle, Keywords, Descriptions, Linking/Embedding, Flip

ICAA Social Media Tools & Strategy

ICAA CommunicationFacebook, Twitter & YouTube are ICAA’s primary social networks

ICAA EventsPromotion, Informal RSVP, Photos & Event Recap

ICAA PhotosPrograms, Clients, Events, Legislators, Tagging & Captions

ICAA Programs, Results, StatsAgency Programs, ARRA Funding, Reports & Statistics

ICAA VideosAgency Intro’s Testimonials, Tips & Programs

ICAA TutorialsHow To Tips for Clients, Volunteers, Organizers & Agencies


More Mainstream Social Communities


Image-Based Social Media & Marketing CommunityStorage Space, Albums, Uploading, Sharing, Camera Integration

Modern Day Geocities for Younger AudiencesFirst Popular Social Media Site, Focus on Music/Bands

Business/Job-Oriented Social NetworkBuild Connections, Research, Contact Management

Special Interest Social Communities

Connecting with Others Based on Preferences/Interest/Location

Last.fm – Social Music Site, Radio Stations, Sharing/Suggestions

(30M)

Flixster – Social Movie Review Site, Ratings, Sharing/Suggestions

(63M)

Xanga – Incentive-Based Blogging, Credits, Mini-Pictures, Gifts

(27M)

Ning – Social Network Builder, Communities, Groups, Organization

(500k Sites)

Imeem – Music, Video, Photos, Blogs, Owned by MySpace (24M)

Tagged – Younger Global Audience, Games, Chat, Photos & More

(70M)

Shutterfly – Leading Competitor for Photo-Social Communities

Some Last, Some Don’t (Yahoo 360, Soundpedia, SixDegrees,

Friendster, etc.)


And Even More Social Communities

With New Communities Always Emerging

Many More Social Media Sites – 43 Things, BlackPlanet,

Broadcaster, CafeMom, Care2, Classmates, CollegeBlender,

CouchSurfing, Dodgeball, eBay, eCrush, Eons, Exploroo, FledgeWing,

Friendshare, Fourstream, Gaia Online, Hi5, Meetup, Mog, Multiply,

MyFamily, MOG, PartnerUp, Plaxo, Reunion, Shelfari, SocialVibe, Take

Part, TeachStreet, Tribe.net, Tumblr, WAYN, Wiki Sites, Virb, Vox, Yelp,

Xing, Zooppa, etc.

Social Bookmarking Sites – BlinkList, Delicious, Digg, Dzone,

FriendFeed, Mixx, NewsVine, Propeller, Reddit, RSS*, Slashdot,

StumbleUpon, TweetMeMe, Yahoo

Many More Social Media Apps – Peep, Qik, Flip Video, Footprints,

Friendstream, Google Buzz, Google Maps, Google Places, News, Where


Start Getting Social

Social Marketing Beginner Tips

Setting up your first social marketing account/page

Find Your Audience, Start Slow, Keep It Manageable

Look at Others, Follow Others, Lead Others

Stable Email Account and Strong Password (Ease vs.

Security)

Branding and Keywords

Naming your page/account/groups/lists/links

Add descriptions, captions/posts with relevant

keywords

Keep it interesting, informal, and

social/conversational

Know what to post, and what not to post (be aware of

policies)


Bringing It All Together

How to Manage It All Effectively & Efficiently

Make Your Accounts & Profiles Work Together

Common Logins, Saved Passwords, Bookmarks, New Browsers

Using a Common App, Synchronizing & Segmenting Posts

Setup Access on Multiple Computers/Devices

Website / Blog Integration with Facebook, Twitter, YouTube,

etc.

Integrated Links/Share/Like to Accounts/Pages/Profiles

Integrated Posts & Comments by Owners and/or Users/Visitors

Social Bookmarking Integration, Promotion, PR, Events &

Viral Opportunities www.IowaCommunityAction.org

Putting It To Work

How to Gain More Value from Your Social Efforts

Banners, Campaigns, Link-Sharing/External Link-Building

Tracking & Reporting (Updates, Analytics, Comments,

Requests, etc.)

Set Goals & Measure Results

Ongoing Communication & Management

Managing Social Sites, Accounts & Profiles

Managing Response & Two-Way Communication

Stay Informed of Changes, New Features, New Sites & New

Apps

Integration into Day-to-Day Life/Operations/Marketingwww.IowaCommunityAction.org

Advanced Features & Settings

Ever-Changing, Ever-Expanding Options

Synchronizing, Segmenting & Importing Contacts

GPS Tracking / Notifications and Location-Relevant

Content

Integration with Email Marketing

Features for Direct Email Campaigns to Lists & Groups

Integration into Email Campaigns with Other Applications

Search Engine Optimization

Advanced Strategies for Generating Traffic to Sites / Profiles /

Posts

Broad, Phrase, Exact and Negative Keyword Search

Optimization

Targeted SEO Strategies and Competitive Comparison

Analysis


What is Next for Social Marketing?

More Expansion, More Features & Even More Integration

Mobile Devices – Integrated into Phones/Devices

HTC EVO 4G (Sprint), iPhone (AT&T), Droid/Pre (Verizon)

Sony Dash, iPods, Car Systems, Tablets, Widgets, etc.

Emerging Trends & Opportunities

Added Custom Preferences, Privacy & Management Features

Increased Business & Organizational Opportunities

Increased Integration Across Entire Web / Mobile Universe

New Special Interest Social Media & Marketing Sites Emerging

Dailywww.IowaCommunityAction.org

More Resources & Online Videos

Easily Find More Tips & Information from the Social Community

Facebook Lists & Privacy (via YouTube):

http://www.youtube.com/watch?v=r5PdG1bThAk&feature=fvw

Find More via YouTube….

Follow Up Email for More Advanced Questions

Be Casual, Be Strategic, Be Informed, and…

Be Social!


http://www.youtube.com/watch?v=r5PdG1bThAk&feature=fvw

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Iowa Community Action Association 2010 Conference Integrated Social Marketing Communications Developed in Partnership with.

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content tools

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mainstream social communities

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