WWW.IAMPROGRESS.ORG 3-D Advocacy Alan Rosenblatt, Ph.D. Center for American Progress Action Fund [email protected]
3-D Advocacy Alan Rosenblatt, Ph.D. Center for American Progress Action Fund [email protected].
Mar 27, 2015
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WWW.IAMPROGRESS.ORG
3-D Advocacy
Alan Rosenblatt, Ph.D.Center for American Progress Action
WWW.IAMPROGRESS.ORG
Technologies Change How We Connect with Constituents
WWW.IAMPROGRESS.ORG
The Dimensions of Advocacy 1-D (1.0) 2-D (2.0) 3-D+ (3.0)Information Action Community
One-way Communication
Two-way Communication
All-way Communication
Campaign Talks to Activist
Campaign Mobilizes
Activist to Action
Activists Mobilize and Talk to Each
Other
Email Lists & Brochure Websites
Interactive Websites
Social Networks
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What Does Web 2.0 Mean?
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Don’t Empower, Enable!
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Enabling the People in 3-D
Internet enables citizens to more effectively exercise their sovereign power in the 1990s.Email
Discussion Forums
Chat
Instant Messaging
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Where the Fish Are Old Paradigm: Bring them to you New Paradigm: Go to them The Big Lists
MoveOn.org: 5 million
Townhall.com: 1.6 million
Care2.com: 9 million The Whole Enchilada
60+ million Republican Voters
60+ million Democratic Voters
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Online Audiences Super-activists
Who: Your most engaged and capable activistsWhere: Your email list and website, your social web
properties Activists
Who: People on your list who are less activeWhere: Your email list and website, your social web
properties Online Political Citizens
Who: Politically active, socially networked citizens beyond your lists
Where: On other email lists and websites across social web
Online CitizensWho: Not politically active, but may rise to the occasionWhere: On many websites across social web
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Advocacy Tactics Campaign-Centric
Email list building and mobilization
Campaign websites Network-Decentric
Advertising (online/offline)
Earned Media
Blog Engagement
Social Network Organizing
Social Media Outreach
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The Social Web
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Public v Private Interests Social Networks are better for public interests
Communicating with CongressForm emails waning in effectiveness
Key is to get activists to write personal messages
To ensure message consistency, activists must “own” issue
Creating movementsMovements come from bottom up
Require that participants internalize their stakes in the issues
Favors public interest over private interest issues
WWW.IAMPROGRESS.ORG
3-D Advocacy
Alan Rosenblatt, Ph.D.Center for American Progress Action
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